Discovery – how engagement and UX research chart the course to success.

DISCOVERY:how engagement and UX research chart the course to success.

About UsKalamuna makes the Internet for for mission-driven organizations driven to tinker, critique, and change the way things are. We specialize in design, strategy, user experience, and development.

What is Discovery?

VERY +DISCO

Kind of in the middle

0. lead qualification

1. estimate

2. discovery

3. re-estimate

4. implementation

5. support

devise a

and achieve

SYSTEM

CONSENSUS

Fragile?

Agile?

Wagile?

GOOD ENOUGH vs NOT ENOUGH

MVPsupport∞

DISCOVERY

implement

VERYDISCO

gold

implementMLP

Use the right tools for the job

1. collaborative docs

2. canonical stores

3. up to date priorities

4. instant feedback

Use the right tools for the job

EMAIL IS WHERE CREEPS SCOPE

Artifacts

IA DIAGRAMS

Getting on the same page

Analytics

Tell a story with numbers (& pictures)

■ mobile traffic patterns

■ browser trends

■ audience analysis

■ user flow

■ referrals

Events drive traffic

April 1, 2014 1,214 visitors April fool’s site goes viral

June 5, 2014 1,305 visitors Kalabox kickstarter launch

International traffic growth sometimes surprising

top countries - yearly visits for all sessions outside US

2012-13 2013-14 growth

India 21K 29.7K 41%

Canada 9.9K 13K 31.6%

Germany 9.1K 9.4K 3%

UK 6.8K 9.3K 37.5%

China 6.2K 6.4K 2.8%

Are you mobile last?

Homepage bounce rates over 9 months

User Research

Talk to humans.

Users will always surprise you.

Test: talk it out

Observe representative users performing tasks on the site while expressing their motivations. Wow.

Personae

What’s a “Persona?”

■ A fictional person representing users with similar needs

■ Created by synthesizing research findings

■ Drives design and development throughout project

What’s a “Persona?”

combine the most important

attributes of your users into as few

fleshed out characters as possible

Goal: Decide which web shop she’ll hire to create a website for a new university department.

Education Level / Comfort with Technology: Medium-Low

User Story 1: As the department head of a university, I want to know if Kalamuna is familiar with the unique processes involved in site-building for a university so that I can decide whether or not to hire them.

User Story 2: As the department head of a university, I want to know whether or not Kalamuna is a bunch of arrogant tech dudes so I can decide if me and my humble, earnest staff can work with them.

User Story 3: As the head of my university department, I want to review what quality Kalamuna has done for my university so that I can feel good about having them support or build my branded website.

2. Unis University, 45

About Unis:

Unis is the head of the new College Writing Programs at UC Berkeley. She is leading the website creation for her department. She is creative, left-leaning, well-read and practical.

User Stories

What’s a “User Story?”

as a presenter with questions still,

I want to complete my presentation,

so that I can hear your thoughts on discovery.

Style Tiles

Site Maps

Wireframes

hi-fi

grey box

KISS

Content Strategy

is messy, painful, and political

but saves lives

but they don’t kiss babies

WEBSITES DO IT ALL

Customer Journey

http://bit.ly/1JWyAED

http://bit.ly/1zN15uw

THE END?

APOCALYPSEWEBSITE

STYLEGUIDE + PROTOTYPE

Prototype

content strategy in the browser…distributions for the win

GOALS

■ Designers and front-end developers should soar in their expressivity by focusing on their craft instead of struggling with CMS APIs and configurations.

■ Provide tangible assets for clients and agencies to drive design thinking as early as possible in the project lifecycle.

■ Provide a litmus test against style regressions during development.

Philosophy in ALPHA

github.com/kalamuna/kalastatic

Philosophy in ALPHA

Metropolitan Transportation Commission

www.kalamuna.com

Thank You!

[email protected]