Discovery event 2014

November 2014

Who are you?

About EFM

EFM is a financial outsourcing and insourcing

company that provides a wide range of expert financial management solutions on a flexible,

scalable and pay as you go basis.

We do this by offering affordable financial expertise to businesses through finance directors,

financial controllers and bookkeepers, with particular

focus on SMEs.

The company, founded in 2000, provides a UK-wide service with hub offices in Luton and

Newcastle. We are growing a network of professionals who, using our name,

can provide their services throughout the country.

What we do

We have grown organically by providing the following services in a consistent, professional and high quality manner:

Finance Director Financial Controller Bookkeeper Credit Control Online Accounting Interim Financial Management

And what we don’t

Our services are flexible, though the license agreement does not allow:

Pensions and investment advice Audit Tax planning and advisory (compliance in the course of

other work is permitted) Insolvency work/advice Corporate finance advice

What are you joining?

12 staff, 31 associate directors and network of freelancers

Profitable for the last 13 years

Over £2,000,000 annual network turnover

>125 clients

Interim Management database of over 600 people

Our directors Gary Jesson FCA

Managing director of EFM and finance director for several clients With Ernst & Young for 20 years Founded EFM in 2000 Took personal risk in setting up regional offices

Malcolm Holloway FCA Regional director, Newcastle, EFM board director and finance director

for several clients Over 25 years accounting experience Has successfully developed the EFM Newcastle office over 9 years

The EFM team Steve Clough, associate director and leader of North West

Commercial coach for North West associate directors

Jackie Wade, business development coach Director and founder of Winning Sales

Helen Page, marketing director Leads marketing activity, including national and regional campaigns,

and those on behalf of associate directors

Mirela Milcheva, associate co-ordinator Primary point of contact for associate directors

EFM

Our VisionTo be recognised as the leading provider of

outsourced financial management to SMEs in the UK

To be delivered byA network of self employed financial professionals

providing EFM’s services across the UK

License - not franchise You have ownership of your business, control of when you

work, enabling you to determine your own work/life balance You are not limited to where you can trade or how large you

can grow You can use the network to help you work and maximise

your earnings We will not tell you how to run your business, but will

provide you with the help and support you need to decide the way you want to run it

We will not guarantee leads, but we will give you the techniques to generate valuable contacts and clients

There are few limitations on what you cannot do All the support of a franchise, with the freedom of a license!

What we give you upfront Your own UK limited company and first year registered

office License to operate under the EFM name Training and support focused on marketing your skills and

playing to your strengths Full document pack containing all you need to get started,

including templates, e-stationery and useful reference documents

Marketing pack including documentation Web presence on our website IT package - email and back-up, CRM system

What we give you upfront Knowledge - and access to the experienced EFM team,

directors and network Access to lead generation resources Preferred supplier network, including opportunity to earn

commissions from some Help and training in completing necessary regulatory

registrations such as money laundering and data protection First year public liability and professional indemnity

insurance, plus our providers continue giving you a great deal (subject to status)

Free risk assessment for all of your clients, with our recommendations

Our induction programmeWe provide an intensive and tailored induction programme with

severalsessions including:

Get started running your own business Understand your responsibilities with regard to money laundering, data

protection and other compliance Systems and resource pack

One to one coaching sessions with our business development coach Develop an individual business plan Understand and make the most of your Thomas profile

Marketing support Learn the best way to market yourself, your business and how to generate

strong leads Multiple channels; learn what works and what does not; direct marketing;

networking events and social media

And following on…

Focused 90 day post induction plan

Follow-up meetings

And of course, telephone and email support whenever you need it

Get-together with your training cohort

Development days with the UK network and your regional team

What do fees cover?

On-going use of EFM brand and name Access to our wide network of support, contacts,

experience and staff expertise Proposal support Access to lead generation support and ideas Access to online document bank National marketing: benefit from EFM collateral, PR,

campaigns, website and social media Regional and personal/individual marketing support

What do fees cover?

You can outsource work to the network Ongoing training, meetings and updates Annual compliance review Annual business review We will continue to forge agreements with partners to get

you the best deals possible and the ability to earn commissions from our partners

Support from the EFM office and network Dedicated network staff resource

Lead generation

Target pack: we will work with you to identify suitable companies in your region, and our business development coach can help you find the best way to target them – and the marketing team will work with you to achieve this

Leads from the centre: EFM attracts substantial amounts of work through our networks and core marketing activities, and this is sourced out to suitable associate directors

Regional initiatives: across the country associate directors are grouping together to deliver regional marketing activity

Marketing Website profile

Debut campaign: when you start out we will work with you to help get you noticed

Newsletter: regular newsletters go out to thousands of contacts including your own, and all click-through data is recorded and shared

Events: we will find the best networking events for you to attend – and we will help you organise local events to increase your profile and present your expertise

Direct marketing: we will support relationship building with your prospects

Our associate directors

ICAEW, ICAS, CIMA, ACCA, CPA (Ireland) QBE Working at FC to FD to non-exec roles UK- wide Aspirations range from working two days per week to

running a full business Gary and Malcolm have meetings with all associate

directors Meetings with each other throughout the year

Legals

The license agreement - key features include: Use of EFM brand Quality control and data protection Requirement to keep books and records, and to make

accurate returns Not able to assign Termination/dispute resolution Existing client procedures

Notice period is six months Supporting schedules of financial terms

IT systems

Email Platform Online50, Xero Secure members-only website for debate, document

storage and updates Option for fully hosted online desktop and Microsoft

Office suite Reseller arrangements for online sage, HR management

tool, duplicate payment software and Excel based forecasting tool

What next?

You complete our application form

We process your application

Once application is successful, we send you contracts to review

You attend our first induction session and pay balance of fee

You start trading!Terms and conditions and fees apply

Discovery events

If you would like to find out more about EFM’s Associate Director network, contact us on 0845 129 9900 to arrange a confidential meeting, or come along to one of our Discovery Events.

The events are free to attend and there are no obligations on the day.

Click here for more details about the event.