DISCOVERY DIGEST Sept 29, 2014 Our favorite serendipitous finds of the week
Discovery Digest: Age, Income, and Gender on Social Media; Cool Visual Content; and the Future of B2B Marketing
Aug 20, 2015
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DISCOVERY DIGEST Sept 29, 2014
Our favorite serendipitous
finds of the week
VISUAL Content Marketing Institute
1 The Power of Visual Storytelling:
Graphic Recordings of CMW 2014
VISUAL Two artists sketched CMW
VISUAL They took visual storytelling to another level.
VISUAL The results are stunning!
VISUAL Check out more!
Click the slide to be taken to the post
DEMOGRAPHICS Business Insider
2 Report: Differences in Gender, Age, and
Income at the Top Social Networks
Click the slide to be taken to the post
DEMOGRAPHICS
Percent of U.S. Internet users who use social media, Jan. 2014
Pew
COMPARE
Percent of U.S. Internet users who use social media, May 2013
DEMOGRAPHICS
Percent of U.S. Internet users who use social media, Jan. 2014
BOTTOM LINE Social media has started to attract more men.
DEMOGRAPHICS
Percent of U.S. Internet users who use each social site,
by age
91% 85%
69%
46%
27%
12%
39%
32%
18%
30%
19%
12%
27% 26%
15%
27%
33% 32%
17%
5% 1%
comScore
NO SURPRISE Only 1% of people over 55 use Snapchat
SURPRISE? In the U.S., LinkedIn is the second most popular social media
network among internet users ages 35-54.
DEMOGRAPHICS
Global active usage of social media
12%
21% 26%
14%
21% 24%
13% 20%
28%
40%
48% 51%
GlobalWebIndex
FOR MILLENNIALS
> > >
BY THE WAY YouTube reaches more U.S. adults ages 18-34 than any cable
network.
FOR MORE Click the slide!
Click the slide to be taken to the post
Percent of U.S. Internet users who use social media, Jan. 2014 79%
73% 70%
78% Pew
GOOGLE+ Trapit
3 Become a Google+ Power User with These 15 Tricks, Features, and Tools
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GOOGLE+ A few tips
Use the keyboard shortcuts
GOOGLE+ A few tips
Choose your profile picture wisely, for it will be cropped.
FOR MORE Click the slide!
Click the slide to be taken to the post
Edit your typos and grammar errors!
THE FUTURE Top Rank
4 31 Predictions on the Future
of B2B Marketing
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THE FUTURE Longer is better!
THE FUTURE Consolidation! Please!
THE FUTURE Brand amplifiers!
THE FUTURE Check out more!
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SOCIAL MEDIA Media Bistro
5 Study: 79% of Marketers Say Social Media Is
the Most Effective Channel for B2B
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SOCIAL MEDIA
115 senior business marketers were polled.
SOCIAL MEDIA
15% of marketing budget is spent on social media.
SOCIAL MEDIA
Click the slide to be taken to the post
79% of respondents said that social was the most
effective digital channel.
DO YOU AGREE? Is social media your most effective channel?
Leave a comment!
CONVERSION Moz
6 How Some Companies Succeed at Converting Visitors
yet Fail to Earn Great Customers
Click the slide to be taken to the post
CONVERSION Honesty
Even the experts struggle with converting leads and trials.
CONVERSION
Click the slide to be taken to the post
Problem solving
Watch the video to find out how Moz is dealing with their snafus.
MORE GREAT LINKS
LINKEDIN Content Marketing Institute
7 5 Spam-Free Steps to Use LinkedIn
Groups in Your Content Marketing
Click the slide to be taken to the post
PINTEREST Trapit
8 How to Be Pinteresting
as a B2B Company
Click the slide to be taken to the post
INFOGRAPHICS Copyblogger
9 How to Make Winning Infographics without Risk
Click the slide to be taken to the post
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