Discovering Library2.0 Libraryservices For The Google Generation Sconul June 2008

Ken ChadKen Chad Consulting [email protected]: +44 (0)7788 727 845www.kenchadconsulting.com

Discovering Library 2.0-Library services for the

Google Generation SCONUL Conference June 2008

David [email protected]: +44 (0)845 111 4122www.sero.co.uk

PART ONE

first ..some contexts

‘Google generation’ ….. ‘a shorthand way of referring to a generation whose first port of call for knowledge is the internet and a search engine, Google being the most popular one. This is in distinction to previous generations …… whose source of knowledge was through books and conventional libraries.

Wikipedia

‘..organize the world's information and make it

universally accessible and useful..’

Google’s mission statement

the library function is big business

c£5,000,000,000 revenues, over 1m digitised books

so let’s try to see the wood before we look at the trees

Something big is going on..and

(as in so many times in the past) technology is a major driving

force for change…..

‘For more than 150 years, modern complex democracies have depended in

large measure on an industrial information economy…….In the past

decade and a half we have begun to see a radical change in the organisation of information production. Enabled by

technological change, we are beginning to see a series of economic,

social and cultural adaptations that make possible a radical

transformation of how we make the information environment….’

Yochai Benkler a Professor of Law at Yale Law School

removing barriers

‘.. technology is unleashing a capacity for speaking that before was suppressed by

economic constraint. Now people can speak in lots of ways they never before could have,

because the economic opportunity was denied to them’

Mother Jones Magazine (website)Interview with Lawrence Lessig: Stanford Law School Professor, Creative Commons

Chair June 29, 2007

 http://www.motherjones.com/interview/2007/07/lawrence_lessig.html

disruption

‘We-Think changes how we access and organise information and so is bound to disrupt libraries and librarians’

‘ The library of the future will be a platform for participation and collaboration with users increasingly sharing information amongst themselves as well as drawing on the library’s resources’

Charles Leadbeater. ‘We Think. The future is us’ Profile Books Ltd. 2008

Trend Time-to-adoption Horizon

Further resources at: -

Grassroots Video

One year or less del.icio.us/tag/hz08+video

Collaboration Webs

One year or less del.icio.us/tag/hz08+virtualcollab

Mobile Broadband

Two to three years del.icio.us/tag/hz08+mobile

Data Mashups

Two to three years del.icio.us/tag/hz08+mashup

Collective Intelligence

Four to Five Years del.icio.us/tag/hz08+collectiveintelligence

Social Operating Systems

Four to five years del.icio.us/tag/hz08+socialos

as well as new services there are new business models

‘Open access is a practical, efficient and sustainable model to unlock the

potential of the web for disseminating the results of publicly

funded research’

‘Convinced that changes in the industry and the spread of digital piracy have made it ever more

difficult to make money from selling records, the Crimea plan to turn the economics on

their head by giving away downloads of their self-financed second album,

Secret of the Witching Hour’.

Davey MacManus of the Crimea. Photograph: Gareth Davies/Getty

Owen Gibson, media correspondentMonday April 30, 2007

you decide what to pay….

technology has enabled web based global providers to deliver free or low cost ‘library’ services direct to users without the need for library

buildings or (in the main) librarians

some ‘Google Generation ‘library services’ ?

Google: c£5,000,000,000 revenues, over 1m digitised books

Amazon: ‘we seek to be the earth’s most customer centric company where customers can find and discover anything they want to buy online’

AbeBooks: >100 million titles, over 18,000 ‘branches’.

LibraryThing:over 300,000 members.Over 20m books catalogued. Over 150K works reviewed

OCLC is the default platform to link Google books to library holdings

is your library on this list?

LibraryThing is an online service to enable people catalogue their books easily. It connects people with the same (or related) books and comes up with suggestions for what to read next. Entry level pricing is zero.

LibraryThing: even MARC records have a social side

Your Profile

Your profile is the page that shows more information about you. On your profile you have a picture of yourself and details such as your name and where you are from.

In the ‘About Me’ section, you can write about your library. You can also change your privacy settings for your profile so it can only be viewed by certain people.

Tagging your books

Clicking on the tags takes you to another page. This page shows other books that have the same tag, related tags and related subjects.

What are groupsGroups are a collection of people who are interested in the same sort of things. In this case, a group is a collection of people who are interested in the same sort of books. There are many groups on LibraryThing. You can join existing groups, or make a new group.

Groups on LibraryThing

For example

To join a group, click on the name of the group.

You now have joined this group. You can post new topics and read other topics that other members of the group have written.

Amazon: a fulfilling experience?

One click to fulfilment….

Also…genuinely helpful suggestions

Other helpful information too…..

search inside……

how do ‘conventional’ library approaches compare?

your local OPAC?COPAC?

M25?CAIRNS?…

aaaagggghhhhh!!

kenc

hadc

onsu

ltin

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some attributes…..• aggregation—’web scale’• use of clickstreams• personalisation/profile• low cost for the user (biz models)• rich user experience-enriched data

– recommendations– ratings– reviews

what can we learn?

how can we apply some of these web 2.0/library 2.0 approaches to improve

things for the learner…….?

PART TWOthe TILE Project

we know the domain (libraries, vendors etc) is

responding

a response from Huddersfield(embedding the library in other people’s services)

borrowing suggestionsHuddersfield had details of over 2,000,000 checkouts spanning 10 years stored in the library management

system and gathering virtual dust

other editions

xISBN: http://www.oclc.org/research/projects/xisbn/thingISBN: http://www.librarything.com/thingology/2006/06/introducing-thingisbn_14.php

FRBR-y web services provided by OCLC and LibraryThing to locate other editions and related works within local holdingsOCLC’s xISBNLibraryThing’s thingISBN

ratings and comments

A response from California State University

the MESUR project, Los Alamos

The MESUR data base now contains 1B usage events (2002-2007) obtained from 6

significant publishers, 4 large institutional consortia and 4 significant aggregators!

The collected usage data spans more than 100,000 serials (including  newspapers, magazines, etc.) and is related to journal citation data that spans about 10,000

journals and nearly 10 years (1996-2006). In addition we have obtained significant publisher-provided COUNTER usage reports that span

nearly 2000 institutions worldwide. The data is being ingested into a combination of relational

and semantic web databases, the latter of which is now estimated to result in nearly 10 billion semantic statements (triples). MESUR is now producing large-scale, longitudinal maps of the scholarly community and a survey of more than

60 different metrics of scholarly impact.

what’s the balance between social and market providers?

Google bests libraries again -- this time, OCLC assists 

Posted by Peter McCracken on 5/21/08, 07:44 AM …………………. I’m hesitant about this stuff, because I see it as a one-way deal whereby Google is happy to take data from libraries, and therefore increase its own traffic, but is not willing to give data to libraries that would benefit the libraries and increase their traffic.

It seems clear to me that Google works on the following model: only participate in projects when one can maximize the time that an individual spends at Google. Happily work with others, but only if the net amount of time one spends on Google increases. Time spent online is a zero-sum game, and you don’t want to give users a different (ie, non-Google) way to get to Google content.

Libraries, on the other hand, want to get people to content in whatever way works best for them. By not having MARC records for GBS sources in a library’s catalog, people can’t find as wide a range of resources, so they must go to Google. Libraries lose, Google wins. Over time, libraries lose big.

what can we learn?

how can we apply some of these web 2.0/library 2.0 approaches to improve things for the learner?

http://www.slideshare.net/ricmac/web-technology-trends-for-2008-and-beyond?

zeitgeist?

Not in initial specification

MyContext

MyInterestsKeywords

MyActivity

LMS/VLE/etcClick streams

TILE Pain PointDeriving Context

MyParametersIncl. Location& Override

MyStudies

Modules from VLE or VRE

MyPublications

AcademicStanding

MyNetworks

e.g. FaceBookSubject Networks

User controlled

HE ‘controlled’

Automated

MyFeedbackBookmarksReviews & Ratings

MyI.D.

From VLE or Registry?

Data outData in

TILE Pain Point 2 - Enabling Contribution

CreateAuthor

CurateSustainPersist

EnhanceCatalogue

Tag

GoogleScholar

COPAC

SUNCAT

Local Catalogue

Repositories

Archives

MashReuse

PublishExposeLiberate

ConsumeUse

Collab-orate

DiscoverSearch

DeliverAccess

ILL

AuthoriseApproveValidate

Recom-mendReview

Intute

Local VLE

BL

LibraryThing

WorldCat

My Website

Metadata only

M’data + Resource

Out of scope

Target service

Functions Services

how do we create an ‘Architecture of

Participation’ for HE?

can we do it?

Ken ChadKen Chad Consulting [email protected]: +44 (0)7788 727 845www.kenchadconsulting.com

Discovering Library 2.0-Library services for the

Google Generation SCONUL Conference June 2008

David [email protected]: +44 (0)845 111 4122www.sero.co.uk