ABOUT dineLA’s RESTAURANT WEEK dineLA’s Restaurant Week is a 12-day dining event, showcasing Los Angeles as a premier dining destination and highlighting the diversity of culinary experiences that LA has to offer. Participating restaurants offer special prix fixe lunch and dinner menus at set prices. In addition, Restaurant Week stimulates business and introduces new customers to restaurants throught Los Angeles. dineLA DEMOGRAPHICS Monday, January 21 - Friday, February 1, 2013 MENU PRICING LUNCH Min. of 2 courses $15, $20, $25 DINNER Min. of 3 courses or small plates $25, $35, $45 REGISTRATION FEE: $850 Register early November 1-30, 2012, for $750 EVENT REGISTRATION DEADLINE: December 15, 2012 REGISTER ONLINE AT: http://my.dineLA.com EVENT DETAILS ABOUT dineLA OUR COMMUNITY OUR MISSION The Los Angeles Tourism & Convention Board, a nonprofit marketing organization, in partnership with American Express have created dineLA to promote the scale, variety and caliber of talent found in restaurants throughout Los Angeles. dineLA seeks to continually position Los Angeles among the top restaurant cities in the world and to build awareness, traffic, and revenue for restaurants throughout the greater LA area. 57K subscribers 23K fans 10K followers 75 % female 38 average age $ 95K average household income AGE GENDER INCOME consumer engagement is higher on dineLA’s Facebook page during Restaurant Week 92% of consumers participate again in Restaurant Week LOYAL dineLA’s CONSUMERS ARE ENGAGED 92 % repeat 10 % industry standard during event engagement 42 % IN PARTNERSHIP WITH: PRESENTED BY: RESTAURANT WEEK
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
ABOUT dineLA’s RESTAURANT WEEKdineLA’s Restaurant Week is a 12-day dining event, showcasing Los Angeles as a premier dining destination and highlighting the diversity of culinary experiences that LA has to offer. Participating restaurants offer special prix �xe lunch and dinner menus at set prices. In addition, Restaurant Week stimulates business and introduces new customers to restaurants throught Los Angeles.
dineLA DEMOGRAPHICS
Monday, January 21 - Friday, February 1, 2013
MENU PRICINGLUNCH
Min. of 2 courses$15, $20, $25
DINNERMin. of 3 courses or small plates
$25, $35, $45
REGISTRATION FEE: $850
Register early November 1-30, 2012, for $750
EVENT REGISTRATIONDEADLINE:
December 15, 2012
REGISTER ONLINE AT:http://my.dineLA.com
EVENT DETAILS
ABOUT dineLA OUR COMMUNITY
OUR MISSION
The Los Angeles Tourism & Convention Board, a nonprofit marketing organization, in partnership with American Express have created dineLA to promote the scale, variety and caliber of talent found in restaurants throughout Los Angeles.
dineLA seeks to continually position Los Angeles among the top restaurant cities in the world and to build awareness, traf�c, and revenue for restaurants throughout the greater LA area.
57K subscribers
23K fans
10K followers
75%female
38average
age
$95Kaverage
household income
AGEGENDER INCOME
consumer engagement is higher on dineLA’s Facebook page
during Restaurant Week
92% of consumers participate again
in Restaurant Week
LOYAL
dineLA’s CONSUMERS ARE
ENGAGED
92%repeat
10%industrystandard
during eventengagement42%
IN PARTNERSHIP WITH:PRESENTED BY:
RESTAURANTWEEK
REASONS TO PARTICIPATE IN RESTAURANT WEEK
INCREASE SALES
RADIO • NEWSPAPER • MAGAZINE
BE A PART OF THE LA CULINARY
COMMUNITY
GAIN NEW CUSTOMERS
SOCIAL MEDIA • ONLINE
TV • Radio • Newspapers • Magazines • Social Media & Online
Media for dineLA Restaurant Week will begin on December 27, 2012
MEDIA EXPOSURE AND REACH
LOS ANGELES & SAN FRANCISCO
IN PARTNERSHIP WITH:PRESENTED BY:
RESTAURANTWEEK
DINNERFIRST COURSE
A choice of:
Celery Root and Apple SoupBacon Con�t, Roasted Apples and Wild Mushrooms
La Marca Prosecco $9
Kona Kanpachi Sashimi Crispy Rice Crackers, Pickles and Heirloom Beets
Isojiman Junmai Daiginjo $11
Tosa Soy Gel and Yuzu AirDungeness Crab Risotto with Spanish Saffron Garlic and Micro Basil
Chateau St. Jean Fumé Blanc, Sonoma County, 2009 $12
SUPPLEMENTAL DISHSweet Corn Agnolotti with Mascarpone and Reggiano $12
SECOND COURSEA choice of:
Roasted Kurobuta Pork Loin and Braised Belly Orange Gastrique, Roasted Brussels Sprouts and Puree of Parsnips
LA on My Mind Cocktail $12
Pan-Sauteed Maine Diver Scallops Con�t Fingerling Potatoes, Hazelnut Brown Butter, and Mache Salad
Château Monbousquet White, 2004 Bordeaux $12
Grilled Vegetable Spaghetti Seasonal Roasted Vegetables tossed with Pinenuts, Roasted Saffron Marinara, topped with Fresh Basil
Chateau Puynourmond, St. Emilion, 2008 $14
SUPPLEMENTAL DISHDuo of Grilled Prime New York Steak and Lobster Tail $19
Stuffed Tortellini, Sauce Bordelaise and Horseradish Potato Puree
THIRD COURSEA choice of:
Molten Chocolate CakeHazelnut Ice Cream, Caramel and Chocolate Sauce