Dijital pazarlama verilerini anlamlandırmak

DijitalPazarlamaVerileriniAnlamlandırmak

ŞahinSeçil

DigitalMarketingConsultant

3 years of experience inDigitalMarketing,Startup

1 year of experience inAnalytics&Conversion

2 years of experience inSearchEngineMarketing

2 years of experience inConversion RateOptimizastion

Etkinliktennasılhaberdaroldunuz?

Etkinliktennasılhaberdaroldunuz?

Dönüşümühangitrafikkanalınayazacağız?

Başlamadanönce…

What Happened?

What Happened?

Actionable Insight

CTR

Impression Share

Auction

Frequency-Reach

MacroConversion&MicroConversion

QualityScore

QualityScore

ViewAttribution

ViewAttribution

ProductListPosition

Basket-to-Detail Rate&Buy-to-DetailRate

AdSchedule

AssistedConversions

AssistedConversions

AttributionModelling

CohortAnalysis

ROAS&Cost DataUpload

ROAS&Cost DataUpload

DeviceOverlap

Purchase Funnel

Shopping Behaviour Analysis

PerSession Value&Alert

What isthebest that could happen?

Reporting

Reporting

Reporting

Reporting

Research

Presentation

Let'skeepintouch

Teşekkürler