Email Advertising For Today’s Dealership Reach The Right Consumers At The Right Time Max Rodriguez | CityTwist | Director of Business Development | [email protected]
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Email Advertising For Today’s DealershipReach The Right Consumers At The Right Time
Max Rodriguez | CityTwist | Director of Business Development | [email protected]
8 Must-Know Email Marketing Stats
www.conquestautomotive.com
91%of consumers
check their emailat least once a day
95%of online
consumersuse email
87%of consumer time onlineis spent reading email
90%of buyers begin
their vehicle searchon the Internet
There were 3.6 billion email accounts in 2013. By 2016, that number will reach 4.3 billion
More than 90% of Internet users between the ages 18-72 send and receive email, making it the top online activity
Last year, 44% of email recipients made at least one purchase based on a promotional email
Sources: ExactTarget, EmailExpert, Radicati Group, ConvinceandConvert
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Reach new customers in your primary market area
Target “in market” buyers at a granular level
Inbox delivery guaranteed with GRIDTM technology
Email advertisements designed by our creative team
Track results with 3rd party analytics
Verify actual sales in reports from IHS (R.L. Polk®)
www.conquestautomotive.com
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Conquest Automotive
All-Inclusive Program UnmatchedTechnology Verified Results
Successful dealers meet customers where they shop. Today, that’s the Internet and a dealership’s website
Target “in market” buyers in your primary market area from our opt in database of 125 million consumers
Reach new buyers. Conquest Automotive scrubs customer names duplicated in your CRM database
www.conquestautomotive.com
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Conquest New OpportunitiesIn Your Market
Target “In Market” ConsumersIn Your Primary Market Area
Pinpoint consumers likely to purchase a vehicle within 3 to 6 months with the integration of Conquest Automotive proprietary technology and IHS’s (R.L. Polk®) Purchase Predictor
Increase relevance and lower your marketing costs with multi-level targeting: geography, “in market” timing and brand segment (value, luxury or prestige)
www.conquestautomotive.com
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Conquest Automotive Guarantees Inbox Delivery
Our GRID™ technology ensures delivery of emails at a Zip Code level
Conquest Automotive is designated a “Trusted Sender” by the major ISPs, like Gmail, Yahoo, AOL and Hotmail
Safeguard your reputation. We rigorously monitor our white-listed opt in database.
www.conquestautomotive.com
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Successful advertising begins with great design. Our creative department turns your ideas into striking, market-tested layouts.
www.conquestautomotive.com
Conquest Automotive Designs Custom Artwork
Analyze Traffic On Your Website
www.conquestautomotive.com
A Conquest Automotive email campaign drives buyers directly to your inventory pages Verify the quality and quantity of traffic to your website with transparent 3rd party analytics
Conquest Automotive typically outperforms AutoTrader, Cars.com and Facebook,often combined
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Verify Sales From Conquest Automotive EmailsWith Independent 3rd Party Reporting
www.conquestautomotive.com
Evaluate the results of your Conquest Automotive email campaign with Campaign Evaluation Reports prepared by IHS, driven by R.L. Polk®
Transparent front-to-back tracking allows you to match sales to DMV registrations of vehicles sold to consumers who received emails during your Conquest Automotive campaign.
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Len Stoler Chevrolet
89,793Total Emails Sent
$8,979.30Campaign Cost
105
$85.52
$1,800
$189,000
Total Dealer Sales
Marketing Cost Per Vehicle
Sold
Estimated Front to Back
Profit
Total Campaign Income
$180,021Return On Investment
www.conquestautomotive.com
9 Deployments Over 4 1/2 Months
Potamkin Planet Dodge
68,000Total Emails Sent
$6,800Campaign Cost
36
$188.89
$1,800
$64,800
Total Dealer Sales
Marketing Cost Per Vehicle
Sold
Estimated Front to Back
Profit
Total Campaign Income
$58,000Return On Investment
www.conquestautomotive.com
4 Deployments Over 2 Months
Mike Davidson Ford
94,434Total Emails Sent
$9,434.40Campaign Cost
33
$285.89
$1,800
$59,400
Total Dealer Sales
Marketing Cost Per Vehicle
Sold
Estimated Front to Back
Profit
Total Campaign Income
$49,966Return On Investment
www.conquestautomotive.com
4 Deployments Over 2 Months
Maita Toyota
122,820Total Emails Sent
$12,282Campaign Cost
92
$133.50
$1,800
$165,600
Total Dealer Sales
Marketing Cost Per Vehicle
Sold
Estimated Front to Back
Profit
Total Campaign Income
$153,318Return On Investment
www.conquestautomotive.com
6 Deployments Over 3 Months
Bob Rohrman Honda
43,530Total Emails Sent
$4,353Campaign Cost
34
$128.03
$1,800
$61,200
Total Dealer Sales
Marketing Cost Per Vehicle
Sold
Estimated Front to Back
Profit
Total Campaign Income
$56,847Return On Investment
www.conquestautomotive.com
5 Deployments Over 2 1/2 Months
Jack Ingram Motors
55,296Total Emails Sent
$5,529.60Campaign Cost
56
$98.74
$3,000
$168,000
Total Dealer Sales
Marketing Cost Per Vehicle
Sold
Estimated Front to Back
Profit
Total Campaign Income
$162,470Return On Investment
www.conquestautomotive.com
6 Deployments Over 3 Months
Germain BMW of Naples
200,046Total Emails Sent
$20,004.16Campaign Cost
118
$169.53
$3,000
$354,000
Total Dealer Sales
Marketing Cost Per Vehicle
Sold
Estimated Front to Back
Profit
Total Campaign Income
$333,996Return On Investment
www.conquestautomotive.com
11 Deployments Over 5 1/2 Months
M’Lady Nissan
225,000Total Emails Sent
$22,500Campaign Cost
230
$97.83
$1,800
$414,000
Total Dealer Sales
Marketing Cost Per Vehicle
Sold
Estimated Front to Back
Profit
Total Campaign Income
$391,500Return On Investment
www.conquestautomotive.com
10 Deployments Over 5 Months
North Freeway Hyundai
80,000Total Emails Sent
$8,000Campaign Cost
34
$235.29
$1,800
$61,200
Total Dealer Sales
Marketing Cost Per Vehicle
Sold
Estimated Front to Back
Profit
Total Campaign Income
$53,200Return On Investment
www.conquestautomotive.com
8 Deployments Over 4 Months
Carriage Kia
56,265Total Emails Sent
$5,626.50Campaign Cost
21
$267.93
$1,800
$37,800
Total Dealer Sales
Marketing Cost Per Vehicle
Sold
Estimated Front to Back
Profit
Total Campaign Income
$32,174Return On Investment
www.conquestautomotive.com
3 Deployments Over 1 1/2 Months
Conquest Automotive Customer Testimonials
"I can't even begin to thank you guys at CityTwist for the great year so far. We have a cost per vehicle sold of under $200.00 that makes our ROI the best of any other company's we are currently using. I look forward to a fantastic 2014 with you guys leading the partnership for all my stores. Keep up the good work and let's keep breaking records next year!”
Michael VisockyExecutive Manager, Germain Motor Company
"Over the past year Lithia Motors has incorporated CityTwist's Conquest Automotive email solution into its marketing plan. Partnering together with CityTwist, Lithia has been able to show a significant lift in unique conquest sales with a strong return on investment. By emailing “in market” consumers, CityTwist has developed a low cost powerful tool that reaches a demographic responding less and less to traditional media. Never before has Lithia had in its marketing arsenal a strategic email tool as we do now with CityTwist. The vast lists of potential new customers is only limited to a dealership’s marketing budget.”
David PowellDirect Marketing Manager, Lithia Motors
www.conquestautomotive.com
www.conquestautomotive.com
Contact Info
Full Name:
Company:
Job Title :
Email:
Al Matani
CityTwist | Conquest Automotive
Director of Business Development
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Sales:
Customer:
Website:
(866) 798-2489
(866) 798-2489
www.conquestautomotive.com