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Digital Transformation for Travel Providers
16

Digital Transformation for Travel Providers

Apr 13, 2017

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SAP Hybris
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Page 1: Digital Transformation for Travel Providers

Digital Transformation for Travel Providers

Page 2: Digital Transformation for Travel Providers

DIGITAL REVOLUTION IS DRIVING FUNDAMENTAL CHANGE

62%of passengers are active

on Social Media

97%of passengers carry at

least one electronic device with them when flying

89%of travelers switch between

devices to conduct the same travel-related planning or

booking activity

34XTimes the average

business traveler checksis/her phone per day.

SOCIALLY ACTIVEDIGITALLY

CONNECTED OMNICHANNEL ALWAYS ON

Page 3: Digital Transformation for Travel Providers

COMPETITION HAS HIGH DEGREE OF DIGITAL SOPHISTICATION

NEW BUSINESS MODELS ARE EMERGING TO CHALLENGE TRADITIONAL WAYS OF WORKING

Page 4: Digital Transformation for Travel Providers

THE CHALLENGE FOR TRAVEL PROVIDERS

TRADITIONAL RESERVATION SYSTEMS WERE NOT DESIGNED FOR A DIGITAL WORLD

Page 5: Digital Transformation for Travel Providers

THE CHALLENGE FOR TRAVEL PROVIDERS

DISPARATE SYSTEMS HAVE EVOLVED….DATA IS SILOED &

PROCESSES ARE NOT CONSISTENT

Page 6: Digital Transformation for Travel Providers

TICKET CENTRIC TO CUSTOMER CENTRIC

SO, HOW DO YOU TRANSFORM TO CUSTOMER CENTRIC?

Page 7: Digital Transformation for Travel Providers

CONTEXTUAL & RELEVANT CUSTOMER ENGAGEMENT

YOU NEED LIVE DATA & COMMON PROCESSES ACROSS ALL CUSTOMER TOUCH POINTS

Page 8: Digital Transformation for Travel Providers

CONTEXTUAL & RELEVANT CUSTOMER ENGAGEMENT

OMNICHANNEL SYSTEMS PROVIDE A SINGLE POINT

OF INTEGRATION

Page 9: Digital Transformation for Travel Providers

SAP HYBRIS IS OMNICHANNEL AT ITS CORE

Page 10: Digital Transformation for Travel Providers

SAP HYBRIS COMMERCE ENABLED FOR THE TRAVEL INDUSTRY

Page 11: Digital Transformation for Travel Providers

SAP HYBRIS COMMERCE, TRAVEL ACCELERATOR

PROVIDES THE INDUSTRY FUNCTIONALITY

TRAVEL SEARCHBUNDLING

FARE SHOPPINGINVENTORY & PRICE

ANCILLARIESPASSENGER PROFILE

BOOKING MANAGEMENTAMEND & CANCEL

B2C CUSTOMER ACCOUNT

Page 12: Digital Transformation for Travel Providers

SAP HYBRIS COMMERCE, TRAVEL ACCELERATOR

FULLY RESPONSIVE STOREFRONT TO

PROVIDE A SEAMLESS

EXPERIENCE ACROSS DEVICES

Page 13: Digital Transformation for Travel Providers

SAP HYBRIS COMMERCE, TRAVEL ACCELERATOR

BOOKING FUNNEL WITH

FARE OPTIONS & ANCILLARY

UPSELL

Page 14: Digital Transformation for Travel Providers

SAP HYBRIS COMMERCE, TRAVEL ACCELERATOR

TRIP FINDER TO INSPIRE CUSTOMERS

& PROFILE TO PERSONALISE THEIR

JOURNEY

Page 15: Digital Transformation for Travel Providers

THE BENEFITS OF SAP HYBRIS COMMERCE

Scale up

Go where your customers are

Be a leader

RATED A LEADER IN COMMERCE BY INDUSTRY ANALYSTS

OMNICHANNEL ENABLES CONSISENT CUSTOMER ENGAGEMENT

OPEN ARCHITECTURE DESIGNED FOR EASE OF INTEGRATION

Page 16: Digital Transformation for Travel Providers