© 2010 AccuraCast Limited http://pink.accuracast.com +44 800 019 6813 marketing IS sexy... ... If you don't think so, you probably haven't tried it with the right agency!!!
Jan 20, 2015
© 2010 AccuraCast Limited http://pink.accuracast.com +44 800 019 6813
marketing IS sexy...
... If you don't think so, you probably haven't tried it with the right agency!!!
© 2010 AccuraCast Limited http://pink.accuracast.com +44 800 019 6813
+44 800 019 6813pink.accuracast.com
Intelligent Search Marketing
ByFarhad DivechaPink! AccuraCast
© 2010 AccuraCast Limited http://pink.accuracast.com +44 800 019 6813
ASL?
Search, mobile & social media marketing agency
Founders: Jerome & Farhad Divecha
Launched Pink! to target LGBT market
Registered 100% Ethical SEO®
Over 100 clients worldwide
Founded in February 2004
© 2010 AccuraCast Limited http://pink.accuracast.com +44 800 019 6813
The Hook-up Manifesto
What are you looking for?• Identifying the right targets
Will you pay? How much?• Targeting without paying too much
How do we get a “happy ending”?• Maximising search marketing ROI
© 2010 AccuraCast Limited http://pink.accuracast.com +44 800 019 6813
What r u looking for?
Use a wide variety of tools
Don’t rely on preconceived notions
Think outside the box
© 2010 AccuraCast Limited http://pink.accuracast.com +44 800 019 6813
What r u looking for?
Use a wide variety of tools—AdWords Keyword Tool, Wordtracker,
Keyword Discovery—Google Insights for Search—Google Ad Planner
Don’t rely on preconceived notionsThink outside the box
© 2010 AccuraCast Limited http://pink.accuracast.com +44 800 019 6813
Research tools
© 2010 AccuraCast Limited http://pink.accuracast.com +44 800 019 6813
Research tools
© 2010 AccuraCast Limited http://pink.accuracast.com +44 800 019 6813
Research tools
© 2010 AccuraCast Limited http://pink.accuracast.com +44 800 019 6813
Research tools
© 2010 AccuraCast Limited http://pink.accuracast.com +44 800 019 6813
What r u looking for?
Use a wide variety of tools
Don’t rely on preconceived notions—Search isn’t the always the best way to
drive traffic—Banner ads can work
Think outside the box
© 2010 AccuraCast Limited http://pink.accuracast.com +44 800 019 6813
Case study: Caravan Event
© 2010 AccuraCast Limited http://pink.accuracast.com +44 800 019 6813
Case study: Caravan Event
© 2010 AccuraCast Limited http://pink.accuracast.com +44 800 019 6813
Case study: Caravan Event
© 2010 AccuraCast Limited http://pink.accuracast.com +44 800 019 6813
What r u looking for?
Use a wide variety of toolsDon’t rely on preconceived notions
Think outside the box—Identify where your target users are—Identify what your target users like
© 2010 AccuraCast Limited http://pink.accuracast.com +44 800 019 6813
Case study: Roxio France
© 2010 AccuraCast Limited http://pink.accuracast.com +44 800 019 6813
Case study: Roxio France
© 2010 AccuraCast Limited http://pink.accuracast.com +44 800 019 6813
Will u pay? How much?
Paid v Organic search
Info
Transactional
© 2010 AccuraCast Limited http://pink.accuracast.com +44 800 019 6813
Don’t pay too much
Calculate affordable CPCs—Consider individual keywords —Also consider overall keyword portfolio
© 2010 AccuraCast Limited http://pink.accuracast.com +44 800 019 6813
Get a “happy ending”
Expand your marketing campaigns—Use multiple channels to reach market—Don’t exclude paid or organic
Organic Clicks
PaidClicks
Gaydar
Gay.com
Mantrav
Gayclic
Yahoo!
Bing
© 2010 AccuraCast Limited http://pink.accuracast.com +44 800 019 6813
Get a “happy ending”
Focus on keywords that convert—Conversion optimiser—Bid management tools
© 2010 AccuraCast Limited http://pink.accuracast.com +44 800 019 6813
Get a “happy ending”
Don’t forget to bid on brand terms—Own brand—Competitor brands—Supplier brands
© 2010 AccuraCast Limited http://pink.accuracast.com +44 800 019 6813
Get a “happy ending”
Be relevant—Deliver most relevant ad—Specific messaging for specific audience—Use universal search
© 2010 AccuraCast Limited http://pink.accuracast.com +44 800 019 6813
Universal search
© 2010 AccuraCast Limited http://pink.accuracast.com +44 800 019 6813
Universal search
© 2010 AccuraCast Limited http://pink.accuracast.com +44 800 019 6813
Get a “happy ending”
Test, test, test—Google Website Optimizer
© 2010 AccuraCast Limited http://pink.accuracast.com +44 800 019 6813
Case study: RFH
© 2010 AccuraCast Limited http://pink.accuracast.com +44 800 019 6813
Case study: RFH
© 2010 AccuraCast Limited http://pink.accuracast.com +44 800 019 6813
Case study: RFH
© 2010 AccuraCast Limited http://pink.accuracast.com +44 800 019 6813
Case study: RFH
© 2010 AccuraCast Limited http://pink.accuracast.com +44 800 019 6813
Appendix!
http://www.google.com/insights/search/ https://adwords.google.co.uk/select/KeywordToolExternal http://www.google.com/sktool/ http://www.google.com/adplanner/ http://www.wordtracker.com/ http://www.keyworddiscovery.co.uk/ http://tools.accuracast.com/cost-estimate/ http://www.google.com/adwords/conversionoptimizer/ http://www.google.com/websiteoptimizer
© 2010 AccuraCast Limited http://pink.accuracast.com +44 800 019 6813
Farhad DivechaDirector, AccuraCast
Phone: +44 800 019 6813
Thank You