Christian Bartens, Tourism Australia, March 2007 Digital Media Trends The last few years
Digital Media Trends
Jan 15, 2015
The presentation illustrates the ever changing and growing media trends in the online/digital world.
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Christian Bartens, Tourism Australia, March 2007
Digital Media Trends
The last few years
Christian Bartens, Tourism Australia, March 2007
Digital Universe 1990
Christian Bartens, Tourism Australia, March 2007
Digital Adoption
Christian Bartens, Tourism Australia, March 2007
Digital Universe Today
Christian Bartens, Tourism Australia, March 2007
Digital Universe Today
Christian Bartens, Tourism Australia, March 2007
Behaviour Change
More Information Sources + Same Amount Of Time = ?
Christian Bartens, Tourism Australia, March 2007
Digital Media Trends
The next few years
Christian Bartens, Tourism Australia, March 2007
ONLINE OXYGEN
Christian Bartens, Tourism Australia, March 2007
ONLINE OXYGEN
“Roughly 10 years after the first web sites started popping up, 1 billion consumers worldwide
consider online access an absolute necessity, needing it like they
need oxygen.”
Christian Bartens, Tourism Australia, March 2007
24/7 ENTERTAINMENT
The only scarcity is time, and thus attention
Christian Bartens, Tourism Australia, March 2007
Basic Human Needs
Christian Bartens, Tourism Australia, March 2007
EXPERIENCE ECONOMY
We have all we need, now we want experiences
Self-Actualization
Christian Bartens, Tourism Australia, March 2007
LIFE CACHING
Social biography network
Esteem
Christian Bartens, Tourism Australia, March 2007
MOBILE OXYGEN
Turning phones into friend finders
Belonging
Christian Bartens, Tourism Australia, March 2007
GENERATION C(ONTENT)
Your main ‘theme’ for 2007?
AUDIENCE AND PARTICIPANTS
Self-Actualization Esteem
Christian Bartens, Tourism Australia, March 2007
CUSTOMER-MADE
You, Sergey, Larry and Paul
Esteem
Christian Bartens, Tourism Australia, March 2007
Blogshere 2003 - 2006
Christian Bartens, Tourism Australia, March 2007
Campaign Buzz
Christian Bartens, Tourism Australia, March 2007
CUSTOMER-MADE
Millions of viewers for 12 bucks
Esteem
Christian Bartens, Tourism Australia, March 2007
HOBBYNOMICS
“Consumers producing, contributing, adding, suggesting for non-monetary reasons, leaving economists (and well-known brands) in shock.
If only they would reap the benefits from understanding that increasingly, contributing constitutes status for creative individuals”
Esteem
Christian Bartens, Tourism Australia, March 2007
TRYSUMERS
Review before you buy
Esteem Belonging
Christian Bartens, Tourism Australia, March 2007
Music Recommendations Esteem
Belonging
Christian Bartens, Tourism Australia, March 2007
Long Tails Everywhere
Search
Clothing Content
Holidays etc
Volu
me
Variations
Music
Christian Bartens, Tourism Australia, March 2007
Australian Top 20
Christian Bartens, Tourism Australia, March 2007
Consumer Generated Media
1% CREATORS start groups, create and publish content
10% SYNTHESISORS find, adapt, add to and share content
100% CONSUMERS search for, find and
share content
Not everyone will contribute, but the minority who do make
a big difference
Christian Bartens, Tourism Australia, March 2007
Consumer Generated Branding
Christian Bartens, Tourism Australia, March 2007
Social Network Flickr
Christian Bartens, Tourism Australia, March 2007
Self-Organizing Syndication
Web 1.0
Directories
Search
Brochures
Web 2.0
RSS
Tagging
Wikis
Mashups PEW: “28% of US Internet users tagged content
online”
Christian Bartens, Tourism Australia, March 2007
Digital Media Trends
What about travel?
Christian Bartens, Tourism Australia, March 2007
Trust Online
Source: Digital Center, University of Southern California
Christian Bartens, Tourism Australia, March 2007
MySpace & Travel
Christian Bartens, Tourism Australia, March 2007
MySpace & Travel
Christian Bartens, Tourism Australia, March 2007
KLM Commercial
Christian Bartens, Tourism Australia, March 2007
YouTube & Travel
Christian Bartens, Tourism Australia, March 2007
Wikipedia & Travel
Christian Bartens, Tourism Australia, March 2007
Wikipedia & Travel
Christian Bartens, Tourism Australia, March 2007
Gaming & Travel
Christian Bartens, Tourism Australia, March 2007
Entertainment Category
Christian Bartens, Tourism Australia, March 2007
Females Are Players
Christian Bartens, Tourism Australia, March 2007
Too Young To Play
Christian Bartens, Tourism Australia, March 2007
YOUNIVERSAL BRANDING
Reebok runs to Second Life
Christian Bartens, Tourism Australia, March 2007
SecondLife & BigPond
Christian Bartens, Tourism Australia, March 2007
MARKETING 2.0
Backvertising, assvertising and nailvertising
Christian Bartens, Tourism Australia, March 2007
Thank You
Christian Bartens, Tourism Australia, March 2007
Useful Links
Where does he find this stuff?
Christian Bartens, Tourism Australia, March 2007
Newsletters
• http://www.emarketer.com/ • http://www.techcrunch.com/ • http://www.smartbrief.com/iab/ • http://www.marketingvox.com/ • http://www.trendwatching.com/ • http://www.springwise.com/ • http://www.useit.com/alertbox/
Christian Bartens, Tourism Australia, March 2007
Trends
• http://www.hitwise.com.au/datacenter • http://www.google.com/trends • http://www.google.com/zeitgeist • http://www.trendwatching.com/trends • http://www.springwise.com/ • http://www.blogpulse.com/ • http://www.alexa.com/
Christian Bartens, Tourism Australia, March 2007
Research • http://www.etcnewmedia.com/ • http://www.internetworldstats.com/ • http://www.useit.com/alertbox/ • http://www.doubleclick.com/ • http://www.digitalcenter.org/ (US) • http://www.online-publishers.org/ • http://www.clickz.com/ • http://www.nngroup.com/ • http://www.jupiterresearch.com/ • http://www.pewinternet.org • http://www.atlassolutions.com/institute
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