Digital Media Strategy for Resorts World Manila

RESORTS WORLD CAMUS. GONZALES. MUTUC.

TAÑAFRANCA. YU.

MANILA

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RHESOHRTS WHORLD CAMUS. GONZALES. MUTUC.

TAÑAFRANCA. YU.

MANILAHHH

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OVERVIEWCOMPANY BACKGROUND

AUDITBACKGROUND

SWOTDIGITAL SALES PITCH

K

MISSION STATEMENT

OROBOMEDIA

LEAD MARKETING INTO THE FUTURE THROUGH INNOVATIVE STRATEGIES

THAT MAXIMIZE THE LATEST TECHNOLOGY

RESORTS WORLD MANILA>

HUB

ST INTEGRATEDtourist

1>

HOTELSMALL

THEATERSA

AUDIT

ATLJWTV RADIO PRINT+ +

ACTIVATIONSMUSICAL

EXTRAVAGANZA

MS. RWINDEPENDENCE DAY

SHOWS

SALE AND RAFFLE

DIGITAL MEDIAr

WEBSITE

DIGITAL MEDIAr

DIGITAL MEDIAr

SWOT ANALYSISzSTRENGTHS

LOCATION

HEAVY MARKETING

COMPLETE PACKAGE

ACTIVE SOCIAL MEDIA

FRESH ENTERTAINMENT PROGRAMSIMPRESSIVE AND MODERN STRUCTURE

SWOT ANALYSISWEAKNESSES

UNCLEAR POSITIONINGNO 1 THING THAT STANDS OUT

COMMUNICATIONS AREN’T RELATABLE NO EMOTIONAL CONNECTION

JACK OF ALL TRADES, MASTER OF NONE

SWOT ANALYSISOPPORTUNITIESk

PARTNERING WITH INT’L ENTERTAINMENT GROUPS

BROADWAYCIRQUE DU SOLEIL

SWOT ANALYSIS

THREATS

i

BGCBUSINESS HOTELS

[MAKATI]EASTWOOD CITY

pSOLDIERS

ofLove{ }

Urban DwellerIn a relationship or married

SEC BC28-45 yrs

Males

Member

Target MArket}{

Adventurous

G

}

:

THE LADIES’ MANCHUCK WW

Problem }{Their current campaigns are intimidating and are not something the market

can relate to.

A

Solution }{Create a relationship with our consumers

by creating personal, relatable campaigns.

Emotional attachment

Brand Image

Frequency to RW

Awareness= +

C

Channels / technologies}{

Virtual tours

The first integrated tourist hub—it has everything: dining, shopping, relax,

gaming, entertaining

“MAGIC”

+i

Business Model }{The online campaign will make an emotional attachment to the brand, which can eventually drive traffic to

the establishment because it will feature the different “attractions” of

Resorts World Manila

Budget: P 500,000

:

oNOV DEC JAN FEB

TIMEL

INE

Metrics }{

Facebook: 0.2% of total reach (people talking about us)

Youtube: 1,000,000 views

Twitter: Trend in the PH

.

IT’S ALL ABOUTVIRALITY

OROBOMEDIA

THANK YE’e

KEEP CALM e

STAY STEADYAND