Digital Marketing trends 2013 - FACCI presentation @ Maddocks Melbourne

DIGITAL (R)EVOLUTION

WHAT'S NEXT?

Frederic ChanutManaging Director, In Marketing We Trust

RISE OF VALUE BASED MARKETING

Search popularity on Google for push and pull marketing

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61% Lower cost per Lead on average

Source: 2012 State of Inbound Marketing report by Hubspot

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COST SAVING OPPORTUNITY 5

SOCIAL ADVERTISING

Only 30% of social media fans' feedback receives a response

Triggered messages success is 119% higher than “Busi ness as Usual” ones.

< 0.5% of Facebook fans engage with the brand they are fans of.

20% of Facebook users have purchased something beca use of ads or comments they saw there

91% of online adults use social media regularly

Source

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LANDFILL MARKETING 7

NEW MEDIA

+ TRADITIONAL CAMPAIGN MENTALITY

= LANDFILL MARKETING

8LANDFILL MARKETING

“WE HAVE TECHNOLOGY, FINALLY, THAT FOR THE FIRST TIME IN HUMAN HISTORY ALLOWS PEOPLE TO REALLY MAINTAIN RICH CONNECTIONS WITH MUCH LARGER NUMBERS OF PEOPLE”

Pierre Omidyar -eBay founder

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RETAIL DISRUPTION 10

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GOOGLE GLASSES 12

GOOGLE’S EVOLUTIONARY TIMELINE

Level 1: Semantic Capabilities (2012-2015)

Level 2: The Smart Machines (2015-2030)

Level 3: Artificial Intelligence (2030+)

Level 4: Augmentation (unknown)

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14SINGULARITY

THANKS15

Frederic ChanutManaging Director, In Marketing We Trust

Twitter: @InMkgWeTrustSlideshare: InMktgWeTrust