Digital Marketing This Week - July 19th 2014

July 19th, 2014

Chris Mercer• Content Developer• Optimization Expert• Host of DMTW• Call me “Mercer”

Who Am I?

This Week’s Focus Topic…

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http://conversionxl.com/5-characteristics-high-converting-headlines/

“5 Characteristics Of High Converting Headlines”

http://conversionxl.com/5-characteristics-high-converting-headlines/

Characteristic #1: Numbers

http://conversionxl.com/5-characteristics-high-converting-headlines/

Characteristic #1: Numbers

http://buzzfeed.com

Characteristic #1: Numbers

http://conversionxl.com/5-characteristics-high-converting-headlines/

Characteristic #2: Length

http://conversionxl.com/5-characteristics-high-converting-headlines/

Characteristic #2: Length

http://conversionxl.com/5-characteristics-high-converting-headlines/

Characteristic #2: Length

http://conversionxl.com/5-characteristics-high-converting-headlines/

Characteristic #3: Negative

http://conversionxl.com/5-characteristics-high-converting-headlines/

Characteristic #3: Negative

7 Worst Headlines Ever Created

7 Best Headlines Ever Created

vs

+

I’m Going To Hurt You

I’m Going To Help You

vs

+

http://conversionxl.com/5-characteristics-high-converting-headlines/

Characteristic #4: Two Parts

http://conversionxl.com/5-characteristics-high-converting-headlines/

Characteristic #5: Clear

http://headlines.copyhackers.com/scorecard/

Another Great Resource…

https://www.facebook.com/business/news/manage-facebook-ads-on-the-go

Ads Manager Goes Mobile…

http://wordpress.org/news/2014/07/wordpress-4-0-beta-1/

WordPress 4.0 Is On The Way!

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