Digital marketing secrets most organizations know nothing about

DIGITAL MARKETING

SECRETS MOST

ORGANIZATIONS KNOW

NOTHING ABOUT

Vince Salud Robert Cipriano Richmond Ibasco Khris Torres

Sean Si

THE TEAM

Angelyn Co Kevin Si Austin Takahashi

Aubrey Madrona

Link Development Manager

Founder & Consultant Content Production Manager Lead Web Developer Blog Manager

SEO Specialist Lead Programmer SEO School Manager

Social Media Specialist

Marc Sorongon

Accounts Director

Angie Reyes

Content Production Specialist

Uel Sosmena

Human Resource Manager

COMPANY PROFILE

SEO Hacker is primarily an SEO and internet marketing company.

Our focus is mainly on SEO and Social media marketing unlike other one-stop-shop digital

agencies.

Our clients range from Philippine based companies to international companies looking to get

higher ranking in search engines.

Here are some of the businesses we have rendered services to:

We offer a comprehensive suite of solutions, including:

Search Engine Optimization

Consulting

Pay Per Click

Blogging

Social Network Marketing

Conversion Rate Optimization

Online Reputation Management

Internet Marketing

User Experience Optimization

Our Vision is to be the best SEO and Internet Marketing Services Company in the whole of

the Philippines and other English-speaking Asian countries.

Our Mission is to provide best-quality services to our clients, taking care of their branding

and optimizing their websites for their users.

COMPANY PROFILE

THE WORLD IS GOING DIGITAL

IT’S THE PRIME TIME TO GO ONLINE

THERE WERE ALMOST 2,000,000

Tourists in the year 2000

AND MORE THAN 4 MILLION

Tourists in the year 2012

AND MORE THAN 4 MILLION

Tourists in the year 2012

4,272,811 to be exact

148.3 MILLION

Bookings are Done Online Each Year

$162.4 BILLION

Online Travel Sales for 2012

TOURISM

Huge Revenue Generating Industry

BUT… WHERE DOES OUR REVENUE GO?

BUT… WHERE DOES OUR REVENUE GO?

PESO INCOME

BUT… WHERE DOES OUR REVENUE GO?

INTERNATIONAL ONLINE BOOKING AGENCIES

% OF PESO INCOME

WHY?

WE THINK WE CAN’T MAKE IT ONLINE

WE THINK WE CAN’T MAKE IT ONLINE

So We are Paying them our Future

INTERNET MARKETING IS RISING

INTERNET MARKETING IS RISING

We Can Make It

HERALDS TO THE DIGITAL AGE IN THE PHILIPPINES

HERALDS TO THE DIGITAL AGE IN THE PHILIPPINES

IT’S A WHOLE NEW BALLGAME

SEARCH IS STILL THE BEST

SOURCE OF TRAFFIC

PERPETUAL

SEARCH TRAFFIC

PEOPLE ARE SEARCHING 24/7

PERPETUAL RELEVANT

SEARCH TRAFFIC

BECAUSE YOU HAVE

WHAT THEY WANT

PERPETUAL RELEVANT FREE

SEARCH TRAFFIC

SAVE YOUR BUDGET

IMPORTANCE OF SEARCH

PEOPLE COMING

IN FROM SOCIAL MEDIA

IMPORTANCE OF SEARCH

PEOPLE COMING

IN FROM SEARCH

PEOPLE COMING

IN FROM SOCIAL MEDIA

IMPORTANCE OF SEARCH

PEOPLE COMING

IN FROM SEARCH

PEOPLE COMING

IN FROM SOCIAL MEDIA

PEOPLE GIVING YOU THEIR

ATTENTION

IMPORTANCE OF SEARCH

PEOPLE COMING

IN FROM SEARCH

PEOPLE COMING

IN FROM SOCIAL MEDIA

PEOPLE GIVING YOU THEIR

ATTENTION

PEOPLE WHO HAVE TURNED

INTO CUSTOMERS

IMPORTANCE OF SEARCH

PEOPLE COMING

IN FROM SEARCH

PEOPLE COMING

IN FROM SOCIAL MEDIA

PEOPLE GIVING YOU THEIR

ATTENTION

PEOPLE WHO HAVE TURNED

INTO CUSTOMERS

REPEAT CUSTOMERS

IMPORTANCE OF SEARCH

PEOPLE COMING

IN FROM SEARCH

PEOPLE COMING

IN FROM SOCIAL MEDIA

PEOPLE GIVING YOU THEIR

ATTENTION

PEOPLE WHO HAVE TURNED

INTO CUSTOMERS

REPEAT CUSTOMERS

IMPORTANCE OF SEARCH

NEEDS HAVE TO BE MET

WHERE NEEDS ARE

MET TODAY

THE ART

AND

SCIENCE

TO SEARCH

RANKINGS

THE SECRET BEHIND SEO

Keywords

User Experience

Design

Navigation

Site Speed

Links

Counts as a Vote

Getting Links

Dwell Time

Time on Site

Pages per Visit

SHORTLIST

MAJOR RANKING FACTORS

KEYWORDS

https://adwords.google.com/o/Targeting/Explorer

GOOGLE KEYWORDS TOOL

https://adwords.google.com/o/Targeting/Explorer

GOOGLE KEYWORDS TOOL

USER EXPERIENCE

DESIGN

First Impressions Last

DESIGN

http://seo-hacker.org

Very Simple Message

DESIGN

http://seo-hacker.org

Very Simple Message

“There’s a Lot of

us here! Join us!”

DESIGN

http://seo-hacker.org

Very Simple Message

“There’s a Lot of

us here! Join us!”

Metcalfe’s Law

DESIGN

http://seo-hacker.org

Very Simple Message

“There’s a Lot of

us here! Join us!”

Metcalfe’s Law

Real ‘Sneak Peek’ of

what’s Inside

DESIGN

http://seo-hacker.org

Very Simple Message

“There’s a Lot of

us here! Join us!”

Metcalfe’s Law

One Clean Call-to-Action Button

Real ‘Sneak Peek’ of

what’s Inside

DESIGN

http://seo-hacker.org

NAVIGATION

Make it Easy for them to Journey on

NAVIGATION

http://seo-hacker.com

Fix your Navigation

Bar

NAVIGATION

http://seo-hacker.com

Fix your Navigation

Bar

Provide a Working

Internal Search

Form to Keep

users from

Bouncing out of

your website to

search in Google

Instead

NAVIGATION

http://seo-hacker.com

SITE SPEED

The Internet is not a Patience Platform

THAT’S A LOT OF MONEY FOR A 1 SECOND DIFFERENCE

SITE SPEED

http:// tools.pingdom.com

TEST & IMPROVE YOUR SITE SPEED

http:// gtmetrix.com

LINKS

GOOGLE COUNTS

LINKS AS A ‘VOTE’

GETTING A LINK IS NOT EASY

VALUE

GETTING GOOD LINKS REQUIRE

VALUE RELEVANCE

GETTING GOOD LINKS REQUIRE

VALUE RELEVANCE GREAT CONTENT

GETTING GOOD LINKS REQUIRE

DWELL TIME METRICS

DWELL TIME METRICS

DWELL TIME METRICS

Not Good

DWELL TIME METRICS

Not Good

Sweet Spot

DWELL TIME METRICS

Not Good

Sweet Spot

Cha-Ching!

DWELL TIME METRICS

NOW LET’S COMPARE

IT WITH PAGEVIEWS

DWELL TIME METRICS

DWELL TIME METRICS

These Guys spend 10 – 30 Minutes

DWELL TIME METRICS

Visit a Good Number of Times per Month

DWELL TIME METRICS

View Tons of Pages Each Time They Visit

DWELL TIME METRICS

Awesome Dwell Time Stats!

GOOGLE ANALYTICS IS

YOUR MEASURING TOOL

http:// analytics.google.com Check out our Awesome Tutorial!

SEO RANKING FACTORS

THAT’S JUST THE SHORTLIST!

SEO RANKING FACTORS

THAT’S JUST THE SHORTLIST!

SEO RANKING FACTORS

THAT’S JUST THE SHORTLIST!

SEO RANKING FACTORS

THAT’S JUST THE SHORTLIST!

SEO RANKING FACTORS

THAT’S JUST THE SHORTLIST!

SEO RANKING FACTORS

THAT’S JUST THE SHORTLIST!

SEO RANKING FACTORS

THAT’S JUST THE SHORTLIST!

SEO RANKING FACTORS

THAT’S JUST THE SHORTLIST!

v

SOCIAL MEDIA

PEOPLE ARE SEARCHING 24/7 DISCOVERY PHASE

PEOPLE COMING

IN FROM SEARCH

PEOPLE COMING

IN FROM SOCIAL MEDIA

PEOPLE GIVING YOU THEIR

ATTENTION

PEOPLE WHO HAVE TURNED

INTO CUSTOMERS

REPEAT CUSTOMERS

IMPORTANCE OF SEARCH

PEOPLE COMING

IN FROM SEARCH

PEOPLE COMING

IN FROM SOCIAL MEDIA

PEOPLE GIVING YOU THEIR

ATTENTION

PEOPLE WHO HAVE TURNED

INTO CUSTOMERS

REPEAT CUSTOMERS

IMPORTANCE OF SEARCH

NEW TRAFFIC

BRAND AWARENESS

VIRALITY

VIRALITY

VIRALITY

VIRALITY

VIRALITY

VIRALITY

VIRALITY

VIRALITY

VIRALITY

VIRALITY

VIRALITY

HEIGHTENED EMOTIONAL

TRIGGERS LEADS TO VIRALITY

ITS NOT EASY TO MAKE

CONTENT VIRAL

SOMETIMES IT TAKES HARD WORK

http://www.youtube.com/watch?v=tj7al6MXu7U

SOMETIMES IT TAKES A SKEWED SENSE OF HUMOR

http://www.youtube.com/watch?v=ZUG9qYTJMsI

SOMETIMES IT TAKES A BAD DAY

FACEBOOK

THERE IS A RANKING SYSTEM

BEHIND FACEBOOK

EDGE RANK

ALGORITHM

WHAT IS AN EDGE

AFFINITY

Deals with Relationships

WEIGHT

Deals with Interactions

TIME DECAY

Deals with Freshness

Source: www.whatisedgerank.com

Source: www.whatisedgerank.com

Source: www.whatisedgerank.com

Source: www.whatisedgerank.com

Source: www.whatisedgerank.com

Source: www.whatisedgerank.com

Source: www.whatisedgerank.com

WHY IS IT IMPORTANT?

REACH INCREASE

HOW DO YOU OPTIMIZE IT?

ENGAGEMENT

CHECK OUT YOUR EDGERANK

http://edgerankchecker.com

CONCLUSION

GOT IT?

CONCLUSION

Gimme a Break!

I DON’T WANT TO OVERLOAD YOU

WITH INFORMATION

YOU’VE BEEN AN AWESOME

AUDIENCE

SEE YOU NEXT TIME

WANNA KNOW MORE?

Pay us a visit!

21 Batac Street BF NSHA Paranaque

Email me at [email protected]

Enroll in http://seo-hacker.org it’s FREE!

Get this Deck from our Slideshare:

http://slideshare.net/h3sean

This is a Presentation about

Digital Marketing Secrets

by

Sean Patrick Si

Founder & Consultant

SEO Hacker

[email protected]