Digital Marketing Secrets for Start-ups presented at Startup saturday, Bangalore

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Digital marketing secrets for Start-ups

Your digital partner of choice

Startup Saturday, Yahoo campus, Bangalore, 10th August, 2013

By Muki Regunathan, Founder & CEO, pepper square

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Agenda

How I built my business from scratch?

What do i understand about you?

Market insights

Digital Maturity Index

Oxifrugal approach

12 months roadmap

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Indian values with global mindset

High-energy entrepreneur driven culture with do or die attitude

• Started in 4th Nov 2002 by Muki with $11

• Clients from India, US, UK and Middle East

• 60% repeat business & 80% word of mouth

• Debt free company with 12 months operating cash in the bank

• Happily Independent with no external funding

pepper square strength: self sustained & diverse

• 35% of the employees are with pepper square for more than 4 years

• We spot talent from small towns and villages

• Diversity – our people come from 11 states in India

• People are encouraged to fail fast and thus creating a culture to succeed

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Generate more business for your product/service.

You have NO external funding orPORTFOLIO

You are ALONE & don’t have marketing or sales experience.

You want to BUILD your brand and market yourself.

What do i understand about YOU?

If you don’t belong to any of the above then you are my perfect customer.

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Market insights

digital = new infrastructure

service is a given and experience is the driver

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Digital Maturity Index

Digital Maturity Index by pepper square

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1. Learning to do it with the economy of a ROCK climber.

2. You need to do the sales, marketing, product management, creative thinking and be a janitor between everyone.

3. Don’t fool your heart - Only 1% of the audience here may get funding provided you have many paying customers or thousands of users, the rest have to find a way to success like me.

4. You have two hands and one head, if it is other way around you can imagine the state of the world.

5. Pace your success

Optimal experience with frugal resources

Oxifrugal approach

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How to market your product/service?

Connect with the consumersFocus pyramid

Show them value

Help them succeed

Walk with them

Position the brand

Increase adoption

Improve connect

Large

Growing

Emerging

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12 months roadmap

• The brand promise

• 1 focus area

• Speak your heart

• Tell your story

• Call & Meet

• Send personal email to every single prospect

• Select your prospects & follow them to learn what they are looking for

• In 2 min tell them why they need you

• They need you more than you need them

• Be reachable & proactive

• Choose your customer & learn to say NO

EngageEducate Enable

Q1 Q4

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Questions?

Don’t be shy, let everyone know your problems, cuz when you share U score.

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www.peppersquare.com

thank you for your time

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