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Digital Marketing
Primer
S h o b i . P . Pp p s h o b i @ g m a i l . c o m
IntroductionYou Know Everything Right?
01
Typical Ways of Digital MarketingIts Typical...Thats right
Content Creation
02
Publication
Social Sharing Getting Leads
We need a source of rich content to fuel our Digital Presence
03
Something That Provides Real value to our customers
Blog, Podcast, Video, Images & InfographicsWhat ever it is Make it
In-Depth Searchable Quotable & Evergreen
The Social MediaLets say the great social mediaaa
Did you know that social media marketing has a 100% higher lead-to-close rate than outbound marketing? Or
that 84% of B2B marketers use social media in some form? No matter what you sell and who you sell it to, using social media as a marketing tool can help you
grow your brand VERY VERY effectively.
Business V/s Social Media
58
1.71BillionUsers
Targeted Advertising The Big Player
Web TrafficNew User acquisition
Branding
Customer Interaction
58
Targeted Advertising Another social media Giant
Web TrafficCelebrities
Branding
Quick Posts
320m
Etcetera… & this Big List
Have You heard of This one?
Globally 97th Rank
The Promotional ThingyHow do we promote our business
The Organic & Inorganic ways of Promoting a Product or Business
•Website• Landing Pages• Content• UI/UX• White Papers• Etc…
•Blogging• Articles• News• Updates• Experiences• Etc…
•Videologging• Youtubing• Vimeo• Dailymotion• Even a free course on Udemy…
•Email Marketing• Mailchimp,Aweber,Zoho etc…• Correct way of using Company Email Id• Verification of DKIM• Creating Effective Emails• NewsLetters
•Podcasting• Itunes• Soundcloud
•Guest Posting• Posting in competitors even Similar Blogs• Commenting on other sites/blogs• Quora• Medium• Wikipedia Articles
• Adwords(Adwords v/s adwords express)• Facebook, Twitter, LinkedIn etc… ads• CPC v/s PPC• The cost associated!!• Identifying Most potential Social media to advertise• Setting Keywords (Short, Long and Numbered)• CPM based advertisements.
Paid Advertisements
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