Digital marketing for a digital magazine

aeonExpanding journalism into a

digital environment.

A Digital Magazine:

aeon

Aeon is content focused longform journalism. They consistently post

focused essays, opinion articles, and video on a wide array of topics.

Writers are either career or guest, and they all are researched on the

topics they write for.

aeon

Millennials aged 23-35. Mainly college graduates who are beginning or fully integrated into their careers.

Slight predominance toward men whom are more likely to read non-fiction then women.

Target Audience

Second in organic search, posts only about self

aeon

Social Media

Only tweets are self promoted essays. No retweets or discussion between users

Reuses photos from essay and video headlines they post

Through Google Adwords Aeon can top

search results including any of their key words:

Aeon, digital magazine, longform, journalism and opinion essays.

aeon

SEO and SEM

Automated media buying based on chosen demographics.

Narrows down audience with geo-targeting and is able to

adapt campaigns in real-time.

aeon

Programmatic Advertising

Choozle is a company solely focused on Programmatic Adv.

They integrate Google analytics into each campaign.

Budgeting for this and paid search costs ~$1,100/month

aeon

Programmatic Cont.

Unique visitors, return visitors, time spent and path tracking through google analytics.

aeon

KPIs

Social interaction based on numeric results (Facebook likes etc.) as well as content sharing.

Monitoring cost per click numbers for Google AdWords.

Also track lead conversions and bounce rates from Aeon’s mobile platform.

aeon

KPIs Cont.

Each aspect of this campaign is dedicated to aeon’s most pressing issue. Awareness.

-Generating traffic through SEO and SEM

-Overhauling aeon’s social media accounts

-Adding real-time adaptability through programmatic adv

-Taking over key words related to aeon

All to create mindshare for aeon in relation to digital journalism.

aeon’s journalism lives only online. It’s a unique, beneficial and currently underappreciated fact. Personally, I think you’ll like the results.

aeon

Final Strategy