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Our company works on the principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class organizations.
Best Practices, LLC Digital Marketing – Accessing Intelligence
Our business model is geared to address your critical issues. You set the research agenda. We design and deliver benchmark tools across many different companies to identify your specific performance gaps and growth opportunities.
Objectives• How do you align your Digital Marketing strategy to Company Objectives?
Structure•What is the optimal structure for Digital Marketing Success?
Success•What are the attributes of successful Digital Marketing Professionals?
Best Practices Digital Marketing ConsortiumFind out why the consortium will be helpful for you:
Research and Insights• Customized Analysis of how these insights affect your organization moving forward
• Customized Executive summary to provide to your team or to help build the business case for change.
A deeper, richer analysis• Not only are your insights personalized, all members of the consortium will receive analysis that comprises intelligence from in depth, intensive interviews with key digital marketing executives
Theme Creation• You help create the path of the study.• Your main issues become our main issues as we look to you for guidance on how we look to find the information important to you
Advisory Support• Ongoing support from your BP Advisory Team to help you understand how to incorporate the findings.
• The ability to have our team personally advise you and your team to help develop your strategy based on your customized results.
Live and Online Learning Events• Scheduled learning sessions where you and executives can probe for further insights on the data you receive
• Conveniently scheduled so that you or a member of your team can attend
Executive Networking• Access to leading peer executives from around the world who you can share and learn best practices from
Consortium Offerings:
Participate in 3-part series on Digital Marketing Excellence
Virtual Briefings by Digital Marketing Executives from leading companies
3 Report Deliverables throughout the Year
Customized “Health” Check within Each Report
Access to Best Practices Research Advisors
Monthly Newsletter collecting key Insights from the World of Digital Marketing
• Conduct interviews with high performers & with leaders of failed launches
• Probe soft factors that drive success and failure
• Process insights• What would you do
differently?• Lessons Learned
Best Practice Blueprint for Excellence
• Identify industry business Issue
• Identify industry needs & objectives
• Articulate key issues to probe in field research
• Scope and scale project
• Engage all constituents
Field Research Process
• Integrate qualitative and quantitative insights
• Conduct Analysis• Prepare key
recommendations• Integrate “best of the
best” practices• Identify key pitfalls to
avoid failure• Share lessons learned
Here’s How We Helped a Previous Digital Marketing Client:Client Issue: This research was designed for our client to probe winning strategies for digital marketing and the different ways of structuring digital marketing groups in companies of different sizes with global service requirements.
Organizations struggle to find correct balance between centralization and decentralization
Mastering Digital Marketing – How Best Companies Succeed
- Elite Performing Segment
Centralized CoE Decentralized
VOICES FROM THE FIELD“Customers need language, promotional offers, and lifestyle images customized by country.
But they do not need differing websites or marketing vehicles by country. It is more efficient and brand savvy to use common source messaging, images, product copy and video for multiple vehicles (online, email, social, etc.) than to create by vehicle.
Leaders need to value and recognize operational efficiency for the organization to improve.”
–Marketing Director, Elite Performing Company
Lessons from Elite Performing DM Groups:
Innovative organizations tend to be more centralized –and focused
Deeper use of tracking and metrics key to success of DM activities
Patterns which emerge in high‐ performing organizations include: •Greater investment in Digital Marketing•Higher leadership reporting relationships
Our benchmarking research services provide clients with access and intelligence to achieve performance excellence. Using the winning strategies, lessons learned, and best practices of your competitors, your organization will achieve performance breakthroughs and become more productive and efficient.
Turning Insights into Successful Opportunities & Strategies
"The Best Practices research team was able to conduct this important field research rapidly and with true global reach. The insights and findings
will help us to focus and accelerate our performance management systems that are so
important to excellence." ‐‐ Vice President, Top 20 Pharma