Digital-Marketers

WHAT DIGITAL MARKETERS MUST LEARN FROM

THE RECENT CHANGES OF

GOOGLE CONSTANT CHANGES

For a digital giant like Google, changes are a constant. When two months back it was a major algorithm change, last week brought in fresh news about yet another major change in Google’s kitty. And this time it’s for Google +.

The announcement states that Google is splitting its social networking site, Google +, into different focus areas.

Google is splitting its social networking site, GOOGLE + into different focus areas.

Launched in 2011, Google + may not have had a dream start but it has since then been an integral part of Google. Compared to its competitors like Facebook ,Twitter or Instagram for that matter, Google + definitely takes a back seat. Looks like the men behind the scenes have finally woken up to face the reality.

DIGITAL MARKETERShave ONE QUESTION on mind

A list of things to keep in mind are:

1. Social Networks are breaking up2. Google no longer in line with

Facebook3. The importance of using multiple

networks4. Google’s Services repertoire is vast &

will stay connected

How should we adjust

our strategy as a result of these Google + changes?

“

”

Google + is breaking up and adapting to the changes. These moves are strategic and are where social networking is headed. Had it not made an attempt to adapt, Google + would eventually have bitten the dust .

In recent years, with the intertwining of the social and the mobile services offered by these platforms are fragmenting and turning into a more mobile friendly application & are easy to use.

1. Social Networks are breaking up“I think increasingly you’ll see us focus on communications, photos, and the Google+ Stream as three important areas, rather than being thought of as one area.”

- Google’s Senior VP of Products, Sundar Pichai

2. Google no longer in line with FacebookGoogle finally decided that it is wiser to not compete with facebook for social networking supremacy.While some see Google’s move as a confirmation that Google+ is essentially dead, others see the possibility that Google+ might now be in a position to matter.Whatever be the case, marketers can now stop looking at Google + as a sidekick to facebook.

3. The importance of using multiple networksEvery digital marketing agencies & professionals should learn not stay overtly dependent on any one social networking site from the recent changes in Google+.

One needs to stay indifferent of any one platform and the content should be developed in such a way that it can be placed on multiple social media networks & in earned or owned media.

4. Google’s Services repertoire is vast & will stay connected

Owning the Android market positions Google is a strong player in photo sharing and mobile.

Android Police recently revealed that the Google Drive team may be releasing updates that would

enable Google Drive to take on photo and video back-up responsibilities that were once taken on by Google+.

While Google+ is fragmenting, it appears the brand is planning to leverage its existing repertoire of services and best utilise these in the near future.

“Google services will therefore stay connected & ever significant.”

Finally, what every marketer should remember is that Google hasn’t rolled out these changes yet.

So it’s best to stay aware and ready for changes, with the understanding that the way we treat

Google + is soon going to change.

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