DIGITAL INNOVATION STRATEGY A FRAMEWORK FOR DIAGNOSING AND IMPROVING DIGITAL PRODUCT AND SERVICE INNOVATION APRIL 26, 2015 EPM 11/2 SEMESTER 2/2014 PREPARED BY AKARADEJ INTARAWONG 56310700377 CHALIDA SAJJACHAROENPONG 56310700350 KUMPOL TANGTRAKUL 56310700347 SIRIPANNEE SUPRATYA 56310700365 PREPARED FOR BUS671 ENTREPRENEURIAL INFORMATION MANAGEMENT AJ. DARAL PIRUNCHAROEN, PH.D.