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When your product is core to your business, innovation is required to meet the rising expectations of customers and compete in a dynamic market.
HOW TO INNOVATE BY ENHANCING EXISTING PRODUCTS
“My usabi l i ty and engagement are poor”
Perform an experience audit on your product and explore the user benef i ts of each feature and task . Focus on the most common tasks and streamline or redesign them to improve the customer exper ience.
“Leads are dropping out of the sales funnel and not convert ing”
Conduct an omnichannel touch-point assessment looking at the user journe y f rom onboarding to transact ion. Optimizat ion of outcomes can be achie ved by re -designing parts of the journe y to remove barr iers to posit ive outcomes.
“We don’t have a compel l ing presence on the ne west de vices and channels”
Experiment with the funct ional i t ies and capabi l i t ies that ne w de vices and channels of fer, us ing fast prototyping tools . Your exist ing product can be enhanced by understanding behavioral context and choosing channel speci f ic features with the highest impact for customers.
We improved engagement and conversions for an online retailer by acting on insights captured by an omnichannel experience assessment. The results focused on how to better engage customers through personalized product discovery and price comparison, with device-specific experiences.
We worked with an education company to re-imagine its enterprise solution for the needs of casual learners.
Competitors in the market were not serving those needs, so we sketched, prototyped and user-tested to capture the rationale for a minimum viable product.
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In order to create seamless user experiences and support a Digital Transformation journey for current and emerging channels, Ness has one connected team with fully integrated design, software development and data analytics services.