Identit y
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Identity
BRAND Basics
INFLUENCE
DI
GITAL
BRAND
WHY
1
Dallas McMillanDigital Strategist
1Thing
Design, Develop & Deliver
Building your Social Sales Funnel
Be Known for 1 Thing
1THING
Business AuthorityRelationship Narrative Delivery
Design, Develop & Deliver
Building your Social Sales Funnel
BRAND Basics
INFLUENCE
DI
GITAL
BRAND
WHY
1
Business AuthorityRelationship Narrative Delivery
Install Software
Inbound Marketing
Generate Content
TrafficSources
Alliances & Affiliates
Launch & Lead
Domains& Hosting
D I G I T A L
Naming LeadershipFriendsFans +
Followers
UniquePOV
Engage ConversionIdentity Networks Elevation
I N F L U E N C E
Identity
IdentityIn psychology, sociology, and anthropology, identity is a person's
conception and expression of their own (self-identity) and others' individuality or group affiliations (such as national identity and
cultural identity).
BRAND Basics
1
WHY
B R A N D
D I G I T A L
I N F L U E N C E
How do you attract more ideal clients…
1. Know
2. Like
3. Trust
4. Try
5. BuyAnd convert them into buyers?
The Problem
Professionals with high value products and services struggle to attract new clients in the post-digital world
The Problem:
Influential Digitalwww.influential.com.au
Identity is essential for Relationship
Influential Digitalwww.influential.com.au
But now this takes place in an online, social environment
Identity
• Accounts• Profiles• Domains• Social Profiles• Passwords
Naming LeadershipFriendsFans +
Followers
UniquePOV
Engage ConversionIdentity Networks Elevation
I N F L U E N C E
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