#DGPConf18 Digital Growth Conference 18: What’s new in Search? Ian Lockwood
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
#DGPConf18
Digital Growth Conference 18:What’s new in Search? Ian Lockwood
#DGPConf18
►Search Console
►Mobile Ranking
►Voice Search
►Featured Snippets
►Technical Updates
►Help From Google
►New Keyword Planner
►New Ad Features
►Google Shopping
#DGPConf18
New Search Console
#DGPConf18
New Search Console
#DGPConf18
Mobile Speed Update
#DGPConf18
PageSpeed Insights Update
#DGPConf18
Google Mobile Scorecard
https://www.thinkwithgoogle.com/feature/mobile/
#DGPConf18
Mobile Speed Impact Calculator
#DGPConf18
More Sites Moving To Mobile-First Index
►Server logs will show
significant increase in
Googlebot
Smartphone crawling
#DGPConf18
AMP Stories
https://g.co/ampstories
#DGPConf18
Growth Of Voice Search
#DGPConf18
Growth Of Voice Search
#DGPConf18
Voice Search Ranking Data
►PageSpeed
►HTTPS
►Domain authority
►Average voice search result is 29 words long
►Average word count of page that result is taken from =
2,312 words
►40.7% of results from Featured Snippets
#DGPConf18
Voice Search Ranking Information
• https://backlinko.com/voice-search-seo-study
• https://storage.googleapis.com/guidelines-eyesfree/evaluation_of_search_speech_guidelines_v1.0.pdf
#DGPConf18
Ranking For Position Zero: Featured Snippets
• Look for opportunities (e.g. “People also ask”)
►Repeat the question prominently in your page in a
heading tag (<h1>, <h2> etc.)
►Directly follow it with a short, direct answer paragraph
(40-55 words) or a list
►Follow this with more information (new paragraph,
images, data in a table etc.)
#DGPConf18
Multifaceted Featured Snippets
https://blog.google/products/search/reintroduction-googles-featured-snippets/
#DGPConf18
Google My Business Review Incentive Penalty
►100 reviews down to just one
►Don’t use reviews for advertising purposes. This
includes, but is not limited to, posting email addresses,
phone numbers, social media links or links to other
websites in your reviews.
►Don’t include promotional or commercial content.
►Don’t offer or accept money in exchange for reviews.
►Don’t solicit reviews from customers in bulk.
#DGPConf18
Googlebot Doesn’t Support CSS Variables
#DGPConf18
Chrome Not Secure July
#DGPConf18
New Google SEO Starter Guide
https://support.google.com/webmasters/answer/7451184
#DGPConf18
Google SEO Snippets Videos
https://youtu.be/p74HC4x5AUE
#DGPConf18
Google Search Liaison
https://twitter.com/searchliaison
#DGPConf18
What Else Does The Future Hold?
►Unlinked brand mentions a ranking signal?
►Heavier mobile interstitial penalties?
►More penalties for link building practices.
►Fake news algorithm update?
#DGPConf18
#DGPConf18
New Keyword Planner
#DGPConf18
New Keyword Planner
#DGPConf18
Ad Variations
#DGPConf18
Promotion Extensions
#DGPConf18
Sunsetting Adwords Review Extensions
#DGPConf18
More CSEs In Google Shopping
#DGPConf18
Google Manufacturer Centre
https://www.google.com/retail/solutions/manufacturer-center/
Thank you
#DGPConf18
Workshops delivered by Ian Lockwood
►Effective Search Engine Optimisation
►Understanding Google Analytics
►Converting Website Visitors into Sales
►Online Marketing for Local Businesses
Related Documents
