Local Search Engine Optimization Google Places and Microformats
Local SearchEngine OptimizationGoogle Places and Microformats
Google Places
Google Places Monthly Email Reports
Google Places Account Overview
Google Places Listing Detail
Google Places Listing Detail
Google Places - Edit Listing
Google Places Search Results
Google Places Map View
Google Places Reviews
Google Places Reviews
• insiderpages.com• citysearch.com• local.yahoo.com• yelp.com• hotelguides.com• hotelscombined.com• travelocity.com• orbitz.com
• zagat.com• hotels.com• hotelguide.net• priceline.com•mytravelguide.com• apartmentratings.com•milwaukee.citysearch.com
Google Places Review Aggregation
Microformats
Microformats
Microformats are:
• a way of thinking about data
• design principles for formats
• adapted to current behaviors and usage patterns
• highly correlated with semantic XHTML
• open data format standards that individuals and organizations employ for
better-structured blogging and web content publishing
Microformats are not:
• a new language
• infinitely extensible and open-ended
• an attempt to get everyone to change their behavior and rewrite their tools
• a panacea for all taxonomies, ontologies, and other such abstractions
• controlled by any individual or organization
Reference: http://microformats.org/wiki/microformats
Microformats - hCard
hCard: • an open format for representing people, companies, organizations, and places
• one of several open microformats standards suitable for embedding in websites
Sample Code:
<div class="vcard">
<a class="fn org url" href="http://www.commerce.net/">CommerceNet</a>
<div class="adr">
<span class="type">Work</span>:
<div class="street-address">169 University Avenue</div>
<span class="locality">Palo Alto</span>,
<abbr class="region" title="California">CA</abbr>
<span class="postal-code">94301</span>
<div class="country-name">USA</div>
</div>
<div class="tel">
<span class="type">Work</span> +1-650-289-4040
</div>
<div class="tel">
<span class="type">Fax</span> +1-650-289-4041
</div>
<div>Email:
<span class="email">[email protected]</span>
</div>
</div>
Microformats - Rich Snippets
Rich Snippets for Local Search:
• improve the presentation of your pages in search results
• help users find your website when it references a local place
• describe a business or organization mentioned on your page
• recognize references to specific places
• helps Google “surface” your site in local search results
Reference: http://maps.google.com/help/maps/richsnippetslocal/