Digital Goods for Vodafone and RBS.

• 1. Copyright September 2012 Sapient Corporation | Confidential SAPIENTNITRO DIGITAL GOODS Danny Rippon. Director Business Development, Europe

2. Copyright September 2012 Sapient Corporation | Confidential Quick Agenda Introduction Traffic or Experience? New Digital Product Examples Practical Tips 3. Copyright September 2012 Sapient Corporation | Confidential UNIQUE CAPABILITIES, UNIQUELY CONNECTED 31Offices globally connected20Years of customer innovation 1Company Gartner Magic Quadrant for Global Digital Marketing Agencies Leader: Forrester Wave: Global Commerce Service Providers US Digital Agencies Mobile Marketing 1.3$bn 4. Copyright September 2012 Sapient Corporation | Confidential Traffic or Experience? Traffic Matters Experience Matters (Automate Customer Processes) Its an S Shaped Curve 5. Copyright September 2012 Sapient Corporation | Confidential Return Investment Where are you on the curve? Return on Investment for Digital Experience 6. Copyright September 2012 Sapient Corporation | Confidential New Digital Product Examples Get Cash Big Data for Business 7. 7 GETCASH GetCash offers customers an easy fix for lost or forgotten cards. A way to quickly send money to family or friends in need, or a choice of leaving their wallets at home in favor of their mobile phones. GetCash solves this in a totally secure and painless way for the first time anywhere. CASE STUDY 8. Copyright September 2012 Sapient Corporation | Confidential 9. Copyright September 2012 Sapient Corporation | Confidential Practical Tips Identify where to spend you money Benchmark against your competition (Analytics) Take Control of the Experience (Content Management) Have a clear Strategy 10. Copyright September 2012 Sapient Corporation | Confidential THANK YOU