Digital Experience Cloud Overview. Agenda Market Overview Product Overview Future Plans.

DigitalExperience Cloud

Overview

Agenda

MarketOverview

ProductOverview

FuturePlans

Digital Marketing Technology Opportunity

IDC's Worldwide Marketing Technology 2014-2018 Forecast: $20 Billion and Growing Fast

Source: http://techmarketingblog.blogspot.com/2014/10/idcs-worldwide-marketing-technology.html

Telerik Sitefinity

Double Digit Digital Marketing Spending

Growth

3% of Revenue Spent on Digital Marketing

Still, 72% of marketers find it challenging to

meet their goals

Digital Marketing Trends

It’s All About the Customer Experience

By 2020, Customer Experience is expected to surpass product and pricing as the key differentiator for businesses.”

Organizations have long personalized their websites for customer segments. Now they need to go further, first by delivering the right experience to the right user at the right time and on the right device and next by delivering relevant, tailored experiences that meet individual user needs by combining historical, behavioral, and profile data with real-time situational feedback.”

Ultimately, WCM tools are no longer just about managing web content. Instead, they have evolved to become the cornerstone of an ecosystem of tools that support digital experiences for customers.”

[Customers no longer view WCM] as simply a way to create and publish content on the Web. They want it to help them build a digital business.”

The Marketer

The Marketer The Customer

and

Customer’s Goals & Journey

DISCOVERY

• Problem Awareness• Requirements

Definition

BE PRESENT & WIN

MINDSHARE• Educate• Facilitate

Marketer’s Goals & Activities

Customer’s Goals & Journey

DISCOVERY

• Problem Awareness• Requirements

Definition

CONSIDERATION

• Research• Shortlist

BE PRESENT & WIN

MINDSHARE• Educate• Facilitate

BE RELEVANT & CREDIBLE

• Get Found• Get Shortlisted

Marketer’s Goals & Activities

Customer’s Goals & Journey

DISCOVERY

• Problem Awareness• Requirements

Definition

CONSIDERATION

• Research• Shortlist

DECISIONS

• Evaluation• Justification• Selection• Purchase

BE PRESENT & WIN

MINDSHARE• Educate• Facilitate

BE RELEVANT & CREDIBLE

• Get Found• Get Shortlisted

GUIDE, SHOW & PERSUADE

• Convince• Support Our

Champion• Negotiate & Close

Marketer’s Goals & Activities

Customer’s Goals & Journey

DISCOVERY

• Problem Awareness• Requirements

Definition

CONSIDERATION

• Research• Shortlist

DECISIONS

• Evaluation• Justification• Selection• Purchase

EXECUTION & SUCCESS

• Implementation• Adoption & Results• Maintain & Upgrade

BE PRESENT & WIN

MINDSHARE• Educate• Facilitate

BE RELEVANT & CREDIBLE

• Get Found• Get Shortlisted

GUIDE, SHOW & PERSUADE

• Convince• Support Our

Champion• Negotiate & Close

HELP, RETAIN & UPSELL

• Successful Implementation

• Business Success• Upsell/Retain/

Upgrade

Marketer’s Goals & Activities

Engages on a growing number of channels

Demands great experience and personal conversations

The Customer

Has scattered data and tooling to engage with the customers

The Market

er

Customer Journey Database

CMS

Social Media

Mobile Apps

CRM

Mktg. Automation

Data/System Sources

Sitefinity Digital

Experience Cloud

Image source:newenergyandfuel.com

Customer Journey Analysis

Customer Journey Optimization

Customer Journey Personalization

Customer Journey Database

CMS

Social Media

Mobile Apps

CRM

Mktg. Automation

System/Data Sources

Digital Marketing Command

Center

The Marketing Maturity Model

aPHASE 1

aPHASE 2

aPHASE 3

Focus:Visitors and ContactsTools: Web Analytics

Problem Solved: Bring more visitors, create more signups

Focus:Leads, Opportunities and ROITools: Marketing Automation

Problems Solved: Nurture leads and identify hot leads

Focus:Customer Journey OptimizationTools: Advanced Customer Analytics

Problems Solved: Optimize the customer journey based on data-driven insights

Sitefinity Digital Experience Cloud

MarketOverview

ProductOverview

FuturePlans

Demo

Digital Marketing Command Center

Holistic customer view and a single source of truth.

Actionable insights through predictive and prescriptive analytics

Better, personalized customer experience across channels

Marketing ROI analysis to better understand what works and what doesn’t

Marketers’ artificial brain that helps provide:

MarketOverview

ProductOverview

FuturePlans

Future Plans

Customer Journey Visualization

Automated Marketing Advisor

Propensity Scoring

ROI Calculation & Reporting£

Real-time Machine-Driven Personalization

Personalization Today

Step 1:Get an insight (or guess)

Step 2:Choose a segment

Step 3:Choose where to personalize

Step 4: Create the content for personalization

Step 5: Set up the personalization

Step 6: Measure results

From Digital Marketing to Digital Business

• Connect and capture the combined power of people, businesses and things• Expand focus beyond customer-facing applications/processes to include operational

efficiency• Harness holistic analytics to derive organizational insights from all systems

Customer Facing

Supply Chain

Back Office

ERP

Data/System Sources

Just-in time insights and suggestions across the organization

Optimize experience and efficiency of employees, partners, suppliers

Gain competitive advantage and agility through technology consolidation

Digital Business Command Center

Thank you!

Sitefinity DEC Plans & PricingBasic Standard Advanced Enterprise

Price per month (billed annually)

Complimentary* $2,000 $4,000 Custom

Database

Contact ManagementUp to 500,000 contact profiles

Up to 500,000 contact profiles

Up to 1,000,000 contact profiles

1,000,000+ contact profiles

Cloud Users 10 10 25 25+

Customer Journey Tracking Yes Yes Yes Yes

Persona Profiling Yes Yes Yes Yes

Lead Management & Scoring

Yes Yes Yes Yes

360˚ Customer Profile Yes Yes Yes

AnalysisConversion Tracking

Up to 5 conversions

Up to 10 conversions

10+ conversions

Marketing AttributionUp to 10

touchpointsUp to 20

touchpoints20+ touchpoints

Optimization

Audience Segmentation Yes Yes

Predictive Analytics Yes Yes

Campaign Recommendations

Yes Yes

Campaign TrackingUp to 20

campaigns20+ campaigns

Personalization

Persona-based Personalization

Yes Yes Yes Yes

Predictive Personalization Add-on Yes

Personalized Page Views Up to 25k/day Up to 25k/day Up to 100k/day Yes

Data Collection

Data Sources 1 (website only) Up to 3 Up to 5 5+

API and SDKs Yes Yes Yes Yes

Connectors for CRM Systems

Add-on Add-on Yes

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