Digital Entropy SWIMMING UPSTREAM IN A FAST-MOVING INDUSTRY Presenters: Michael Parler & Jim Powell The information contained in this proposal or quotation constitutes a trade secret and/or information that is commercial or financial and confidential or privileged. It is furnished to you in confidence with the understanding that it will not, without the permission of Purple, Rock, Scissors, be used or disclosed for other than evaluation purposes. / A Digital Creative Agency
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Digital Entropy: Swimming Upstream in a Fast-Moving Industry
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Digital Entropy S W I M M I N G U P S T R E A M I N A F A S T - M O V I N G I N D U S T R Y
Presenters: Michael Parler & Jim Powell
The information contained in this proposal or quotation constitutes a trade secret and/or information that is commercial or financial and confidential or privileged. It is furnished to you in confidence with the understanding that it will not, without the permission of Purple, Rock, Scissors, be used or disclosed for other than evaluation purposes.
/ A Digital Creative Agency
Hi, everyone!
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@prplrckscssrs@michaelparler
@prpljim
Who we arePurple, Rock, Scissors is an Orlando-based digital creative
agency, a home of strategists, creatives, and engineers.
We’re minds and makers with business sense and creative chops, set out to connect people with what matters most—the experience. And we spend each day doing so by sharpening the
tools of the digital trade.
En · tro · pynoun - a lack of order or predictability;
gradual decline into disorder.
The lifeblood of PRPL is our people. We’re a tight-knit team devoted to a culture that cultivates, and work that works.
58rockstars
and growing...
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Leadership (4)
Departments
Client Engagement (3)
Office Operations (2)
Strategy / Research / UX (5)
Project Delivery (7)
Search / Analytics / Content (5)
Creative & Design (7)
Technology (12)
Brand / Products / Labs (4)
discover
plan
produce
equip
Internships (7) Support
History of PRPL
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What We Do
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D I G I T A L S T R A T E G Y
S T U D I O P R O D U C T I O N
P R O D U C T S & S O L U T I O N S
M A R K E T I N G & C A M P A I G N S
D I G I T A L S T R A T E G Y
Digital Strategy is at our core. We collaborate with our clients to
understand their business,needs, and customers.
D I G I T A L S T R A T E G Y
B U S I N E S S C O N S U LT A T I O N
W E B A N A L Y T I C S & A N A L Y S I S
P R O G R A M M A N A G E M E N T
B I G D A T A I N T E L L I G E N C E
C R M / C X M
S T U D I O P R O D U C T I O N
Our studio production team creates immersive brand
experiences by focusing on innovative content and customer engagement.
E X P E R I E N C E D E S I G N
P H O T O G R A P H Y
M O T I O N G R A P H I C S
V I D E O P R O D U C T I O N
B R A N D I M M E R S I O N
P R O D U C T S & S O L U T I O N S
We build simple and elegant products and solutions to solve
even the most substantial business challenges for our
clients and for ourselves.
P R O D U C T D E S I G N
E - C O M M E R C E
S Y S T E M I N T E G R A T I O N
M O B I L E P L A T F O R M S
A U T O M A T I O N
M A R K E T I N G & C A M P A I G N S
Data-driven marketing and campaigns drive sales. We
develop awareness and conversations using
intelligent, cross-channel tactics.
S E A R C H & A W A R E N E S S
C O N T E N T D E V E L O P M E N T
C U S T O M E R R E L A T I O N S
I N T E G R A T E D C A M P A I G N S
S O C I A L E N G A G E M E N T
100% Digital
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Primary Research SWOT Analysis
Secondary Research Content Audit
Stakeholder Interviews Traffic Analysis
Focus Groups & Surveys Usability / Heuristic Analysis
User Journeys Analytics Audit & Analysis
Page Goal Definition Functional Requirements / Business Requirements
Goal Funnel Definition Process Flow Diagrams
Customer Interviews User Experience (UX) Wireframes
Audience Persona Development Prototyping
Actor Function Matrix Usability Testing - Online & In Person
Clients as PartnersOur digital economy runs on results. We tailor our creativity to insights uncovered during discovery, allowing us to align our services to be effective. We exist to provide solutions of true value.
Clients & FriendsW E T A K E G R E A T P R I D E I N T H E C O M P A N Y W E K E E P
PRPL Culture
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Values & ApproachThere are a lot of agencies that do what we do. We believe our passion and core values are what set us apart from the rest.
It’s not about a paycheck or hours on a clock. We care about our clients. We care about good work. We care about results.
Authenticity.To be genuine, be vulnerable.
Simplicity.Distill to the meaningful and balanced.
Drive.Do what you love.
Adventure.Take risks and embrace where they take you.
Mindfulness.Exercise a nuanced, articulate understanding.
Appreciation.Dwell on the good.
Hustle & CollaborateAt the heart of every successful project is a successful team, working together
with common goals.
Digital success hinges on speed. Our teams are agile and scalable for projects of all shapes and sizes. We offer cross-disciplinary collaboration with our clients,