Digital Communication and User Acquisition

Digital Communication & User Acquisition

NUMA Rise Season #1 March 12th 2015

Summary

1 – Requirements

2 – CM?

3 – Online targeting

4 – Push messages

6 - Measure

5 – Content

7 - Tools

0 – Today’s communication

Old model Television & available brain time

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New model Web & available attention time

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World Web War

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1 –It’s always more complicated without…

#1 A powerful brand

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#2 A clear value proposition

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#3 A good product (tracking, retention)

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#4 Awesome design

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#5 Good targeting

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#6 Radical messages

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Plus: gotta attack at the right time…

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…and keep in mind the Growth Hacking Funnel (Mattan Griffel)

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2 – « Community Management » clichés

and implications

Lone nut, 1000 1st fan, why how what etc. etc.

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You: why? values? story?

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“  Alex Hillman

The word « manager » suggests a hierarchy and a control which is unnatural in communities.

Creating a community? Really? « Community » does not apply to everything

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Creating a community? « Community » is about sharing a cause

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One to many VS many to many

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Engagement doesn’t lies in « likes » and « followers » but in genuine conversations

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“  Malo Richard, Co-founder EuropeTomorrow

Communities gather online but stengthen with real life meetings

3 – The first step: online targeting

How do your targets use « the internet »?

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interests, hashtags, online conversations, media attention

It can be… Facebook Groups

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It can be… LinkedIn Groups

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It can be… hashtags

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It can be… media & blogs

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And much more… Create « mock » Facebook Ads audiences

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Then analyze what they say, how they connect, interact

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4 – How to push messages?

#1 Twitter The most efficient way

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#2 Mailing

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The LinkedIn « Growth Hack »

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#3 Facebook No pay no reach

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#3 Facebook Groups: the only way to notify

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#4 Press

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#5 Press Kit

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5 – Content

#1 Be radical

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#2 Humour and news

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#3 Blogging: show your expertise

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#3 Blogging: show your expertise

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6 – Measure

Be ROI-oriented

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After all that you may afford to pay for…

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Google Adwords & Facebook Ads

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7 – Tools

#1 Mention

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#2 Feedly

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#3 Tweetdeck

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#4 Buffer

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#5 Canva

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#6 Vine

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#7 IFTTT

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#7 IFTTT

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To conclude, the best way to test your doing great: successful crowdfunding campaign

campaing

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Ready?

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Thank you! [email protected]

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