Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Iñigo LopezPrincipal Program Manager Lead
Acquiring usersand monetizing your apps
2-736
James OleinikSenior Program Manager
The app monetization cycle
Key steps for a successful app monetization strategy
User Engagem
ent
Monetization
User Acquisiti
on
Analysis
• Social media, blog, email
• App review sites• Paid app install ads• User referrals
User acquisition strategiesUser
Engagement
Monetization
User
Acquisition
launch
Measuring attribution is critical!
Campaign attributionwww.microsoft.com/store/apps/9NBLGGGZ5QDR?cid=twitter
Dec2015N
ewslette
r
search
myBlog1209
• Attribution report per campaign:
• Query campaign id at runtime:string campaignId = await CurrentApp.GetCampaignIdAsync();
User Engagement
Monetization
User
Acquisition
userxxxx
Demo:Campaign attribution
User Engagement
Monetization
User
Acquisition
• Can be redeemed in the store for apps or IAPs
• Create promotional code batches from Dev Center
• Up to 250 codes per product per year; expire in 6 months
Promotional codes
F3F0U-HVFVU-0J9FV-3U0HF-V4U08
Free Level1!
User Engagement
Monetization
User
Acquisition
• Purchase app install ads from Dev center• Paid -> display in other developers’
apps• House ads -> display in your other apps• Auto-targeting by default
Promote your appUser
Engagement
Monetization
User
Acquisition
Demo:Acquisitions reports
User Engagement
Monetization
User
Acquisition
• Understand users with in-app
analytics
• Respond to user reviews
• Monitor app health
User engagement
User
Engagement
Monetization
User Acquisition
Demo: Usage & engagement reportsApp analytics (powered by Visual Studio Application Insights)Ratings & reviewsApp healthDownload reports
User
Engagement
Monetization
User Acquisition
App monetization business models
Developer revenue today*
(*) Worldwide, Microsoft internal, Q1 2015
55%31%
14%
In-app purchasesAdvertisingPaid apps
User Engagement
Monetizatio
n
User Acquisition
IAP discounts• Schedule discounts from Dev Center• Discount metadata available to the app
In-app purchases
More features to help you convert your user base to paid
User Engagement
Monetizatio
n
User Acquisition
IAP subscriptions• Automatic recurring billing• Same purchase flow as other IAPs• Different subscription periods• App can query status of subscription
• Easier than ever to monetize with ads
• Extending ad mediation to all app types
• Support for video interstitial ads
Advertising
Make more money from your existing ad inventory
User Engagement
Monetizatio
n
User Acquisition
• Promote digital or physical goods from your app
• Earn a 7% commission on sales of apps, IAPs, music, TV shows, movies
• 14-day attribution window for IAPs• Sign-up today:
aka.ms/MicrosoftAffiliates
• Watch 2-96 pre-recorded video for details
Monetize with Microsoft Affiliate ProgramA new way to monetize your app!
User Engagement
Monetizatio
n
User Acquisition
• Campaign attribution• Promotional codes• Promote your app• Free in-app analytics solution• Respond to reviews• Download reports through
API• IAP discounts• IAP subscriptions• Ad mediation and video
interstitials• A new affiliate program
Recap – what have we announced today?
User Engageme
nt
Monetization
User Acquisitio
n
• Try this out today:• Check out the new reports for your existing apps• Book a paid app install ad campaign• Leverage Visual Studio Application Insights to add custom events to your
app
• Attend/watch these sessions:• 761: Monetize and Promote Your Universal Windows App with Ads, today
12:30PM• 624 – Application Insights for Any App, today 9AM oops… you can watch
the video• 2-96 – Microsoft Affiliate program (pre-recorded video)
Call to Action
© 2015 Microsoft Corporation. All rights reserved.
Related Documents
