Digital Clarity Group and DNN CMS acquistion webinar 150326

Cathy  McKnight  Vice  President  of  Consul1ng  

Digital  Clarity  Group  

2  

DCG  is  an  award-­‐winning  research  and  advisory  firm  that  helps  organiza1ons  navigate  the  new  world  emerging  from  digital  disrup1on.    

We  work  with  business  leaders  who  aim  to  transform  the  experience  they  deliver  to  customers,  prospects,  and  employees.    

We  deliver  insight,  research,  and  services  focused  on  the  content,  technologies,  and  prac1ces  that  enable  world-­‐class  experiences.  

hFp://digitalclaritygroup.com  |    @just_clarity  |  New  York,  NY  USA  

Digital  Clarity  Group  

@cathymcknight    |    @just_clarity  

1.  My CMS vendor has been acquired – now what should I do?

2.  What are my options?

3.  I have decided to make a change – what do I do to make the migration to the new solution as smooth as possible?

Today’s conversation

@cathymcknight    |    @Just_Clarity   3  

Graphic here

First a few stats

@cathymcknight    |    @just_clarity   4  

Moral of the story

@cathymcknight    |    @just_clarity   5  

Step 1: Get answers to your questions

@cathymcknight    |    @just_clarity   6  

§  How does this affect my licensing?

§  Who will manage my account?

§  What does this do to roadmap?

§  Where do I turn to for support?

§  When will the products be integrated?

§  Why me!!!

Common questions

@cathymcknight    |    @just_clarity   7  

Who ya gonna call?

@cathymcknight    |    @just_clarity   8  

Agency  or  SI  

Who can you turn to for answers?

Informa1on  Details  

@cathymcknight    |    @just_clarity   9  

Step 2: Look at the opportunity

@cathymcknight    |    @just_clarity   10  

Have  you  ever  said  or  thought  any  of  the  following:    

Our  current  CMS  doesn’t  

meet  our  needs.  

We  are  stuck  with  a  legacy  CMS  solu1on  that  refuses  to  

evolve.  

We  are  not  engaging  visitors  

with  our  content.  

Does this sound familiar?

@cathymcknight    |    @just_clarity   11  

§  Has our business evolved/changed?

§  Have our CMS requirements/needs changed?

§  Is our current CMS meeting our needs?

§  Does our technology implementation model still make sense?

§  Is our current agency/SI still able to support us?

A few questions to ask yourself:

@cathymcknight    |    @just_clarity   12  

Depending on the answers to the first questions you can:

§  Stay with current technology

§  Change to the new owner’s solution

§  Find a new technology

You have options

@cathymcknight    |    @just_clarity   13  

Step 3: How to make a smooth transition

@cathymcknight    |    @just_clarity   14  

§  Align with new objectives

§  Improve processes

§  Update content

§  Educate

§  Bring in fresh blood

§  Find a new partner

Great opportunity to:

@cathymcknight    |    @just_clarity   15  

Follow a proven

process

@cathymcknight    |    @just_clarity   16  

1.  Validate the Need

2.  Compile/Validate Requirements

3.  Determine Focal Needs

4.  Shortlist Technology

5.  Shortlist Service Provider

6.  Conduct Onsite Demonstrations

7.  Execute RFP Process

8.  Carry out POC

@cathymcknight    |    @just_clarity   17  

§ Team

§ Content

§ Strategy

§ Plan

§ Tools

§ Training

§ Support

@cathymcknight    |    @just_clarity   18  

19  @cathymcknight    |    @just_clarity  

Digital Clarity Group

www.digitalclaritygroup.com @Just_Clarity

Cathy  McKnight  Co-­‐founder,  VP  Consul1ng  [email protected]    @cathymcknight