Digital Banking Networking APAC Event Presentation Slides

Digital Banking ManifestoA Shortlist of Key Principles for Digital Banking

What we like to achieve Share key principles of the Digital Bank with

industry examples Vote for the top 3 key principles Discuss how this can be applied in todays banks

(groups) Share conclusions Follow up activity: We share feedback from

roundtables across regions

The Shortlistlooks something like this. At least for today.

BEHAVIOUR over segmentation

HYBRID ADVISORY over autopilot CONVENIENCE over security SOCIAL over client

advisor only CONTEXTUAL INSIGHTS over reporting ORCHESTRATION over monolithic

integration DIGITAL LEADERSHIP over technology only

Behaviourover segmentation.

- Interest in Money- Digital Literacy- Banking Literacy- Communication

Needs- Social

Environment

Hybrid Advisoryover autopilot.

Digitalization is not pure digital – it means ‘anything goes’

‘Augmented Digital has no channels’

High-touch applications for an exclusive customer experience versus high-tech apps to serve the masses.

Client behaviour indicates

interest in product.

Auto alert Advisor

and, contact client to

arrange to discuss.

Advisor discusses

with client (call, skype, meeting).

Place OrderAuto

notifcation order

successful

Follow up showing on performance& asking

to rate product.

Rating and comments of product published

to community

Client notified if

similar products

peer rated.

Convenienceover security.

One size fits all is over. Security solutions need to adhered to the new mobile paradigm that allows clients to access information and make transactions from wherever they are – whenever.

Security needs to be made invisible, but not inexistent.

Socialover client advisor only.

Social is much more than Linkedin, Twitter or FacebookTools needed to:- engage clients - involve communities and

experts to support investment decisions

- include crowd-based market intelligence

Contextual Insightsover reporting.

Analytics allow to personalize and simplify – reduce to the max.

Orchestrationover monolithic integration.

internal legacy applications

new standard software modules

innovative 3rd party FinTech features at once

De-coupling and simplification will have a swift impact. Having a plan and keeping it going.

Digital Leadershipover technology only.

Digitization has become a CEO topic

Meaning of roles is changing

Digital needs to be integral part of doing business

Business drives, technology is enabling

https://hbr.org/2011/03/the-four-personas-of-the-next/

Vote BEHAVIOR over

segmentation HYBRID ADVISORY over autopilot CONVENIENCE over security SOCIAL over client

advisor only CONTEXTUAL INSIGHTS over reporting ORCHESTRATION over monolithic

integration DIGITAL LEADERSHIP over technology only

DiscussHow this can be applied in todays banks (Example, Benefits, Risks & Challenges)

ShareConclusions

Thank youYour time is greatly appreaciated.

Keep it going! Join the conversation #DigitalBanking@CREALOGIX @SOFGEN