Digital Asset Management

Digital Asset ManagementBuilding Brand Value

A simple lesson…

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Samaya Gupta

Online Shopper Age 3.5 Years Montessori School Favorite Gadget – iPad Favorite Mobile App -

Gilt

We don’t believe in digital marketing.We believe in marketing in a digital world

Clive Sirkin, CMO of Kimberly Clark

Marketing is exploding.

Explosion of

touchpoints.

@courtesy Scott Brinker; chiefmartec.com

Explosion of content. content.

@courtesy Scott Brinker; chiefmartec.com

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Explosion of devices.

@courtesy Scott Brinker; chiefmartec.com

A new concept or approach each day

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SMS

Social Media Ads

SEO Optimization

Social Publishing

Mobile MarketingExperience InnovationDSPs

Trading DeskVideo Ads

Interactive Videos

RTB

Landing PageOptimization

Surveys

DAM

Omni Channel Commerce

Consumer Targeting

DigitalPublication

Marketing Automation

Big DataCommunityPlatforms

Idea Management

Crowdsourcing

Loyalty

Profile Aggregators

Creative OptimizationFrictionless Experience

Sales automation

Mobile Web

Responsive Design

Group Buying

Chat

Review & Rating

Customer Service

Incentivized ProductSharing Buy Now

Consumer Promotions

eCoupon

Content Syndication

Retail Personalization

Customer Experience

Call Tracking

Social analytics

Predictive analytics

BI

Blogging

Retail consumer behavior

Tag Management

SocialSign on

Video Mgmt

Mobile Apps

AR

Social Apps

Image Recognition

Gesture Recognition

Agile Marketing

Content Personalization

Connected Experiences

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Unprecedented scale of change.

@courtesy Scott Brinker; chiefmartec.com

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Unprecedented speed of change.

@courtesy Scott Brinker; chiefmartec.com

SO WHAT?

This is a Digital Asset Management Conference!!!

The bar has been removed!!!

Where have YOU set the bar?

A tool to manage digital assets?

A strategy that enables consistent frictionless consumer experiences?

A vehicle that drives experience innovation?

A DAM journey; from managing operations to driving innovation

OPERATIONAL

Tool & Repository

STRATEGIC

Shopping Behavior

INNOVATIVE

Agile Marketing;

Test & Learn

B R

A N

D

I M

P A

C T

C O N N E C T I V I T Y

ISOLATED

CONNECTED

AUTOMATED

STRATEGIES

CHANNELS

ASSET TYPES

TEAMS

As an operational tool & repository driving productivity, reusability & time to market

CREATIVE BRAND AGENCIES

BRAND ASSETS DAM CORPORATE

ASSETS

.COM MOBILE/SOCIAL

PRINT & EMAIL

TIME TO MARKET

PRODUCTIVITY &

REUSABILITYCONSISTENNT EXPERIENCE

O P E R A T I O N A L

STRATEGIES

CHANNELS

ASSET TYPES

TEAMS

As a strategy that enables connected experiences & influences consumer’s shopping behavior

CREATIVEBRAND

AGENCIES

BRAND ASSETS DAM CORPORATE

ASSETS

.COMMOBILE/SOCIAL PRINT &

EMAIL

TIME TO MARKET

PRODUCTIVITY &

REUSABILITYCONSISTENNT EXPERIENCE

PRODUCT ASSETS

PRODUCT SYNDICATIONDRIVE SALES

eCOMMERCE STORES RETAILERS

CURATRED UGC

SHOPPER MARKETINGSALES

SHOPPING BEHAVIOR

PRODUCT CATALOGS

MULTI LINGUAL ASSETS

CUSTOMER TEAMS

S T R A T E G I C

STRATEGIES

CHANNELS

ASSET TYPES

TEAMS

As a strategic capability that drives experience innovation through real time testing & optimization

CREATIVEBRAND

AGENCIES

BRAND ASSETS DAM CORPORATE

ASSETS

.COMMOBILE/SOCIAL PRINT &

EMAIL

TIME TO MARKET

PRODUCTIVITY &

REUSABILITYCONSISTENNT EXPERIENCE

PRODUCT ASSETS

PRODUCT SYNDICATIONDRIVE SALES

eCOMMERCE STORES RETAILERS

CURATRED UGC

SHOPPER MARKETINGSALES

SHOPPING BEHAVIOR

PRODUCT CATALOGS

MULTI LINGUAL ASSETS

DATA ANALYTICS

CONTENT OPTIMIZATION

INSIGHTS & RECOMMENDATION

S

SALES OPTIMIZATION

SEO OPTIMIZATOIN

AUTOMATED SYNDICATON

CONNECTED EXPERIENCES

I N N O V A T I V E

If you’re looking for the next big thing, and you’re looking where everyone else is, you’re looking in the wrong place.

Mark Cuban, Dallas Mavericks

Thank You

Reach me at: Email: [email protected]: @inspiremartechBlog: inspiremartech.com