This image shown is the front cover of the CD, this is the most important part of the digipack as it is the first side the consumer sets eyes upon. This therefore needs to be eye-catching and represents the band and the genre of the music to entice the audience to purchase the product. This particular band ‘The Red Hot chili Peppers’ have created a space like theme which could present the album to be ‘Out of this world’ which would represent it’s music genre ‘Indie Rock’, being in outer space and making it fairly individual to t he norm of CD covers. The album name is as a 3D title at the slant giving the viewer an image that it is coming out of the cover. This title has an intertexual reference and could be seen to represent the well-known film Star Wars, as the font is similar and the out of space theme would present the film also. This dark and eerie background is shown on t he far left when opening the CD pack. It sticks to the same colour themes as the front cover, using both blues and reds throughout this image. The blue background makes the setting feel cold and gloomy, whereas the red colours bordering gives the image an indication that warmth is lingering in the air. Again this unusual image can meet the genre conventions with the music genre of indie due to the strange images which could indicate a story behind t he band themselves. The natural shot of the cit y view has been colour ed ited to add an extra story behind the image giving the consumer a wide imagination to create a story of what they believe is occurring. This part of the digipack could be seen as a voyeurism, looking into the setting could be an indication of one of the songs within the CD, or a setting which is close to heart from the band, looking into the bands life with just one image. This image has been taken from the back cover of the digipack, typically known to contain the list of songs on the CD of which this one does. Making two lists, however rather than separating the lists under CD1and CD2, they are under the headings of Jupiter and Mars, this of which links into the theme of the rest of the digipack tying together the space theme. The back panel also contains the barcode, making it sellable in different stores or you are able to make online purchases. The back panel also includes the first shot of the band, this shot of the band is a low shot, looking up at the band, making them appear big and powerful and as if they own ‘the universe’ carrying on the space themes.