Target audience for indie rock music

Target audience for Indie-Rock music

By Sophie Marina Billington

AGE

From the responses to my survey, I can clearly see that the most ‘Yes’ answers to the question ‘Do you listen to indie-rock music?’ are in the 16-25 age group. Only one person in these

age groups answered ‘No’.

GREEN = YES they do listen to indie-rock music

RED = NO they don’t listen to indie-rock music

GENDER•From the results I collected, there is not much

difference between the number of female indie-rock listeners and the number of male indie-rock listeners.

•However, I must note the one female 21-25 year old who answered ‘No’ to the question ‘Do you listen to indie-rock music?’

•There is a possibility that slightly more males than females listen to indie-rock music, and I will demonstrate this possibility in the next slide...

‘NME’ MAGAZINE TARGET AUDIENCE

INFORMATION•NME magazine is an indie-rock

magazine for young people in the UK.

•It is published by IPC Media, and I was able to find some information about it’s target audience on the IPC website (shown on the next slide...)

“Intensely engaged audience of 16-24 year olds”

This supports my audience research which found that 16-25

year olds are the target audience for indie-rock music.

“66% male, 34% female”This is describing the

gender differences in the readership of this particular magazine. My research into the target audience of the indie-rock genre found no significant difference in

the percentage of male and female listeners.

MY TARGET AUDIENCE•From all of the data I have collected, I can

see that my target audience are between the ages of 16 and 25

•My target audience are predominantly White British

•However it also includes those from the following ethnic groups...

Black British Indian Mixed Continued on next slide

>>

•There is no significant difference in the amount of males and females in my target audience – only a slight one (approximately 55% Male, 45% Female)

•Most of the people in my target audience are students or working in the humanities/arts field (art/design, personal care, admin)

•It is likely that my audience do not earn at all (students) OR earn a wage of around 21,000-25,000 a year.

TARGET AUDIENCE PSYCHOGRAPHICS

MY TARGET AUDIENCE (FOR INDIE-ROCK MUSIC) ARE LIKELY TO...

• Be a student• Enjoy spending time with friends & going to gigs• Own an iPod/iPhone & listen to music on the go• Feel that music is a large part of their life• Wear skinny jeans, logo/band t-shirts, checked

shirts, plimsolls, Converse, Vans, Doctor Martens• Shop at stores like Topshop, Urban Outfitters, H&M,

Asos, H&M, Monki, Rokit, HMV and charity shops• Likely to play an instrument like the guitar, drums,

bass Continued on next slide >>

• Blog on sites like tumblr or blogger• Likely to also enjoy ‘indie’ films (e.g. those found

at the Sundance film festival)• May drink alcohol/smoke

WHAT MY TARGET AUDIENCE MAY LOOK

LIKE

Image from www.thingsbecomethings.blogspot.c

o.ukImage from favim.com

Image from sugarscape.com

Image from fashionfame.com

Image from weheartit.com

Image from favim.com

MY TARGET AUDIENCE’S LIKELY OCCUPATIONS

STUDENT

Image from myerscough.ac.uk

ARTS/MEDIA

Image from ulfaharts.co.uk

ADMIN

Image from liv.ac.uk

PERSONAL CARE AND SERVICE

Image from dbda.wordpress.com

Image from luxuryandstyle.co.

uk

Image from learnthat.com

Image fromtutor2u.net