Digipack

Digipack

Construction

FRONT COVER Mise- en- scene: the use of bright colour's fit the conventions that would be expected in this genre and target audience. the bright secondary colour's are appealing ant will catch the target audiences eye when in a store.

The Disney channel logo is on the bottom left of on this digipack. As soon as the kids see the logo they will recognise it straight away, this is advertising the “Disney channel original movie”

The picture of the film stars in the air show that this is an exciting digipack and will include and energetic soundtrack. Their individual costumes are brightly coloured appealing to their target audience and all their farcical expressions are happy, making the child want to buy this digipack. The dark red

curtains in the background make the title and the characters the main focus on the digipack. Not only that but they are positioned center on the digipack this automatically draws the focus on them as well as the high key lighting around that area.

The “2-Disc Special Edition Soundtrack” notification at the bottom, is addressed especially to High School Musical fans.

INSIDE LEFT This flap shows four out of the six main character. They are posed in a position that best represents their character. Beside each framed picture has the characters real name and who they play in the musical.

Ashley Tisdale as Sharpay Lucas Grabeel as RyanCorbin Bleu as ChadMonique Coleman as Taylor

Fans will be interested to know some details about the characters as little as their real name.

Each picture has high key lighting, this shows that they are a star and shows a clear image of each character to the audience.

The dark red curtains represent a show as they are stage curtains.

OUTSIDE LEFT

The same mise-en scene as the front cover. Different posse from the characters. Simple but still eye catching, interesting and appealing to a young audience.

All the main characters Zac Efron as troy Vanessa Hudgens as Gabriella Ashley Tisdale as Sharpay Lucas Grabeel as RyanCorbin Bleu as ChadMonique Coleman as Taylor

“2-DISC SPECIAL EDITION SOUNDTRACK”

This digipack has a set place that cant be missed where the 2-Disc Special Edition Soundtracks are.

The colours of the CD’s are set colours that represent High School Musical.

BACK COVER

HIGH SCHOOL MUSICAL DIGIPACK

Over all I think that this is a good and effective digipack. It completely serves it purpose and appeals to its target audience. When you first open this digipack it could make the buyer question “how comes there is only pictures of four of the main characters our of six, so where is Gabriella and troy. The reason for this is because inside the left pocket there are two posters one of them together singing (the first day they met) and the other poster is a smaller picture of them sitting down along side some information about the tracks and thank you messages from the characters to their supporting fans.

Elements that I would use to help create my digipack would be a dedicated area for the Disk to be.

CREATING MY OWN DIGIPACK Like this digipack I will have a main appealing image and font that will attract my target audiences attention and the artists logo that will be recognised by his fans.I will include a special addition to this track and that will be a sound track of Big Quan talking to his fans, letting them know how he got on with producing this album and a voice recorded thank you message for their support. The idea of adding something extra to this album makes it more appealing to the fans, and although they may have the album already, they will also want what consists in the digipack, making more money for the artist.

I like the idea of having a picture of the artist, his name and real name but to make mine more interesting I would add some more information about the artist. And a more appealing background that would fit with the name of the album and the genre of his music (hip-hop/R&B).

I think that the use of a similar picture on the outside left works with this digipack but with mine I wouldn’t incorporate two images that are too similar, I don’t think that is a good use of space. Could possible use that space to print the lyrics to is hit single “always on my mind”

The back cover is conventional to almost all digipacks. A barcode to sell, the track titles and some copy right information. I like how this digipack has a spine with High School Musical on it so that when it is on the shelf the buyers can spot it.