A SURVEY ON MARKET SHARE ANALYSIS OF I-BALL PRODUCTS A STUDY ON RETAILERS & DISTRIBUTERS IN BHUBANESWAR SUBMITTED BY Dharanidhar Panda
A SURVEY ON MARKET SHARE ANALYSIS OF I-BALL PRODUCTS
A STUDY ON RETAILERS & DISTRIBUTERS IN
BHUBANESWAR
SUBMITTED BY
Dharanidhar Panda
CONTENTS
INTRODUCTION
COMPANY PROFILE
PRODUCT PORTFOLIO
DISTRIBUTION CHANNEL
ORGANISATIONAL STRUCTURE
OBJECTIVES
METHODOLOGY USED
MAJOUR FINDINGS
MARKET SHARE
RECOMENDATION
Introduction:-
Marketting:-
Marketing is matching customer needs with the offering of the
Company or in simple words it is “meeting needs profitably”.
Distribution:-
Distribution is the channel that bridges the gap between an
organization and the end user/customer. This bridge has to have
a strong foundation and has to be repaired from time to time.
Company Profile:-
Contd..
Mouse (2001)
Mobile Phone (2010)
I-ball Slide (2011)
Contd..
Tagline:
Product Portfolio:-
Contd..
Contd..
Contd.. :
Brand Ambasuder:-
Distribtion Channel:-
PRODUCER
DISTRIBUTER RETAILER CONSUMER
Organisational Structure:-
Branch CEO
Administrative Department
FINANCE HR Marketing DEPT Service DEPT
BDM
ASM
Asistant ASM
Senior Sales Exucative
Sales Exucative
Sales Person
Objectives:-
To know the distribution channel of I-ball
To analyse the behaviour of the consumers towards i-ball
products.
To find out the market share of i-ball.
To know the retailers and distributors demand for i-ball
products.
To find out the factors affecting the sales volume
Methodology Used:-
QUESTIONNAIRE
DATA TABULATION
GRAPHICAL METHOD
CHI SQUARE TEST
Majour Findings:-
Market Share of I-ball products in Bhubaneswar is 11%.
I ball is the 4th place in the Preference level of the
distributers/retailers.
Favourite i-ball Products is HEAD PHONE with 19%.
Headphone and data card selling more with 25%.
37% Distributors & retailers not stocking iball products due
to high price.
Markt Share:-
INTEX51%
SONY12%
I-BALL11%
LOGITECH23% HP
3%
MARKET SHARE
Contd..
HEADPHONE25%
SPEAKER8%
MOUSE22%
PENDRIVE15%
ROUTER/SWITCH2%
DATACARD25% MOBILE
4%
SELLING MORE
Compitetors:-
Intex
Logitech
D-Link
Sony
Hp
Advantages:-
Brand Value
High Technology
Good Service
Intime Delivery of Products
Good Price
Limitation of the Study:-
Short time
Wrong/Bais Information
Data Secrecy
Limited Area (Bhubaneswar)
Sample Size (100)
Recomendation:-
Create more Global Awareness.
Deliver the products in time.
Provide gifts or bonus to the salesman and distributors.
Provide better services and try to attend the suggestion and
complaints of the retailers.
.