\"DEVISING INNOVATIVE STUDY, UNDERSTANDING THE WORK AND IMPLEMENTATION OF CSR ACTIVITY BY GODREJ FOUNDATION\"

Abstract Companies today are experiencing increased pressure from their surrounding environments to act as good social citizens but still being profitable. Acting social ethical responsible has become an exception rather than a differentiation strategy to obtain organizational legitimacy. Therefore, this case study moves around developing an understanding about the corporate social responsibility, devilling into its concept and finding out its scope taking the case study of the Godrej & Boyce Manufacturing Company Ltd. Under Mr.Adi Godrej who has exemplified the sense of responsibility towards the up liftment of protection of the environment and development of the nation. Godrej has constructed a green business centre in Hyderabad called CII Sohrabji Godrej Green Business Centre this is an office building which is spread around of total 4.5 acres. The green building boasts a 50%saving in overall energy consumption, 35% reduction in portable water consumption and usage of 80% of recycled / recyclable material. Most importantly, the building has enabled the widespread of green building movement in India. The building is awarded the LEED Platinum rating for by the U.S. Green Building Council (USGBC) in November 2003 the first of its kind. Key words Godrej Green Business Centre, CSR, Godrej & Boyce Manufacturing Company Ltd, environment protection, national development.

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Introduction The concept of CSR originated in the 1950‘s in the USA but it became prevalent in early 1970s. At that time US had lots of social problems like poverty, unemployment and pollution. Consequently a huge fall in the prices of Dollar was witnessed. Corporate Social Responsibility became a matter of utmost importance for diverse groups demanding change in the business. During the 1980‘s to 2000, corporations recognized and started accepting a responsibility towards society. Corporate social responsibility (CSR) focuses on the wealth creation for the optimal benefit of all stakeholders – including shareholders, employees, customers, environment and society. The term stakeholder means all those on whom an organization's performance and activities have some impact either directly or indirectly. This term was used to describe corporate owners beyond shareholders as a result of a book titled Strategic management: a stakeholder approach by R. Edward Freeman in the year 1984.

According to Bowen, ―CSR refers to the obligations of businessmen to pursue those policies to make those decisions or to follow those lines of relations which are desirable in terms of the objectives and values of our society. Frederick stated Social responsibility means that businessmen should oversee the operation of an economic system that fulfils the expectations of the people. Davis argued that social responsibility is a nebulous idea but should be seen in a managerial context. He asserted that some socially responsible business decisions can be justified by a long, complicated process of reasoning as having a good chance of bringing long-run economic gain to the firm, thus paying it back for its socially responsible outlook. An ideal CSR has both ethical and philosophical dimensions, particularly in India where there exists a wide gap between sections of people in terms of income and standards as well as socio-economic status. Goyder argues: ―Industry in the 20th century can no longer be regarded as a private arrangement for enriching shareholders. It has become a joint enterprise in which workers, management, consumers, the locality, govt. and trade union officials all play a part. If the system which we know by the name private enterprise is to continue, some way must be found to embrace many interests whom we go to make up industry in a common purpose. CSR implies some sort of commitment, through corporate policies and action. This operational view of CSR is reflected in a firm‘s social performance, which can

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be assessed by how a firm manages its societal relationships, its social impact and the outcomes of its CSR policies and actions.

Purpose to understand the concept and scope of corporate social responsibility and getting an insight in CSR practices in the light of the case study of the Godrej & Boyce manufacturing company ltd.

Objectives of the study

To understand the concept of CSR

To find out the scope of CSR

To know how Godrej has fulfilled its responsibility towards all

stakeholders; what specific activities, programs and strategies it

has set, devised and implemented for the same.

Classification of Social Responsibility 3

Responsibility towards itself

It is the responsibility of each corporate entity run business and to work towards growth, expansion and stability and thus earn profits. If the corporation is to achieve social and economic ends, organizational efficiency should be boosted up.

Responsibility towards Employees

Employees are the most important part of an organization. Following are some of the responsibilities which a business entity has towards its employees-

Timely payment Hygienic environment Good and impartial behaviour Health care through yoga Recreational activities Encouraging them to take part in managerial decisions

Responsibility towards shareholders

It is the responsibility of corporate entity to safeguard the shareholders ‘investment and make efforts to provide a reasonable return on their investment.

Responsibility towards state

Out of the profit available, the state is entitled to a certain share as per the income tax laws. Utmost transparency has to be exerted regarding the profit &loss account and the balance sheet.

Responsibility towards consumers

The Company should maintain high quality standards at reasonable prices. It should not resort to malpractices such as hoarding and black marketing.

Responsibility towards environment

It is the responsibility of the organization to contribute to the protection of environment. It should produce eco -friendly products. Moreover, industrial waste management must be taken care of.

Corporate Social Responsibility as a Strategy

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CSR needs a proper and step by step implementation. Andrew has developed an approach to the question of strategic choice. His four key questions suggest the approach that companies may follow in determining their level of CSR activity.

Those four questions are following:

Determining Organizational Competencies: what can we do? Looking at Industry threats and opportunities: what might we do? Examining the values of key implementers: what do we want to do? Determining the social responsibility: what ought we to be doing?

By finding out answers to these questions managerial decisions can be moulded towards serving a strategic need. This means CSR in practical terms is an ongoing process, constantly monitoring the environment and inter and intra firm relationships. Burke Lee and Jeanne M. Logsdon (1996) suggest that there are five dimensions of corporate strategy that are critical to the success of CSR process in terms of value creation by the firm. They are:

1. Centrality - CSR initiative activities should be close to the firm's mission and objectives.

2. Specificity - Strategic CSR initiatives should specifically benefit the firm. The firm should be able to capture the benefits of CSR initiatives.

3. Proactivity - CSR initiatives should focus on the dynamics of stakeholder expectations i.e. to capture the changes in socio-environmental, political and technological factors.

4. Voluntarism- CSR decisions should be discretionary and thus they should be taken up by the firm voluntarily.

5. Visibility- Strategic CSR initiative should build firm‘s image and add up to the goodwill by creating positive media attention. It can also mitigate negative image of the firm.

The linkage between strategy and CSR is quite noticeable. As strategy implies choice there exists many opportunities to not only generate multiple options but also the choice between different modes of action, in a manner to attain corporate objectives more effectively. The question of trade-off rests between a body corporate defining a path of action that is governed by the need and desire for profits and social responsibility as well. A managerial decision- making grid can be thought of to help corporate generate multiple options. Corporate Social Responsibility becomes strategic when it fetches substantial economic benefits

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to the firm, in particular, supporting the core business activities and thereby contributing to the accomplishment of its mission in the optimal manner enriching the firm and the society as well.

Godrej Group & CSR

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Introduction

Established in 1897, the Godrej group has grown in India from the days of the charkha to nights at the call centres. The founder, Ardeshir Godrej, lawyer-turned –locksmith, was a persistent inventor and a strong visionary who cloud see the spark in the future. His inventions, manufactured by his brother Pirojsha Godrej, were the foundation of today’s Godrej Empire. One of India’s most trusted brand, Godrej enjoys the patronage and trust of around 500 million Indians every single day.

With 7 major companies with interest in real estate, FMGC, industrial engineering, appliance, furniture, security and agro care. the company’s turnover crosses 4.1 billion dollars .You think of Godrej as such an integral part of India –like the bhangara or the kurta –that you may be surprised to know that 26% of the company’s business is done overseas .

In conjunction with their vision for “brighter living” for all stake holders, they have developed a long- term vision for playing their part in creating a more inclusive and greener India. They named it as Good &Green vision.

The Godrej group has already been working on with CII code for Mission of Sustainable Growth (MSG) which is a 10 point program for ecologically sustainable business growth. Out of which the Sohradji Godrej Green Business Centre is one 9 centres of Excellence of the confederation of Indian industry (CII). Godrej-Green Building Consultancy services (GBCS) department has been providing assistance to projects aspiring the prestigious Green Building Rating under the LEED rating program since the past 7 years.

General Information about the Company

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1. Company's Corporate Identity Number: L24246MH2000PLC129806

2. Name of Company: Godrej Consumer Products Limited

3. Registered Address: Pirojshanagar, Eastern Express Highway, Vikhroli (E),

Mumbai 400 079

4. Website: www.godrejcp.com

5. Email id: [email protected]

6. Financial Year Reported: 2013-14

7. Sector(s) that Company is engaged in: Personal and Household Care Products

8. List of three Key Products & Services that the Company manufactures /

provides: Personal Care, Hair Care and Home Care

9. No of Business Activity Locations:

a. Number of International Locations

GCPL has undertaken business activity in more than 12 international

locations and the major ones are Indonesia, Argentina, UK, South Africa

and Chile

b. Number of National Locations:

GCPL carried out business activities all over India with major

manufacturing locations in Madhya Pradesh, Himachal Pradesh, Assam,

Jammu, Puducherry and Goa

10.Markets Served: Indian market, export and operations in International

geographies as above.

Financial Details of the Company

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1. Paid-up Capital: INR 34.04 crore

2. Total Turnover: INR 4024.74 crore (Net of Excise)

3. Total Profit After Taxes: INR 564.84 crore

4. Total spending on CSR as a percentage of Profit After Taxes: 0.8%

5. List of activities in which expenditure in 4 above has been incurred

The major areas in which the above expenditure has been incurred includes

Youth employability trainings

Skill development trainings

Training of retail shop owners and retail associates

Beautician training for rural and urban low-income women

Channel sales training for rural youth

Principle-wise Performance

Businesses should conduct and govern themselves with Ethics, Transparency

and Accountability

The Board of Directors and Senior Management of Godrej Consumer Products

Limited (GCPL) comply with the following Code of Conduct:

Demonstrate the highest standards of integrity, business ethics, and corporate

governance. 

Perform their roles with competence, diligence, in good faith and in the best

interests of the Company. 

Provide expertise and experience in their areas of specialisation and share

learning’s at Board meetings with the best interests of the Company and its

stakeholders in mind. They should point the Company's management in the

'right' direction based on their experience and judgement. 

Give careful and independent consideration to the affairs of the Company and

all documents placed before them to satisfy themselves with the soundness of

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key decisions taken by the Management. They should call for additional

information, where necessary, for making such judgements. 

Not engage in any business, relationship or activity which detrimentally

conflicts with the interest of the Company/Godrej Group or bring discredit to

it. Any situation that creates a conflict of interest between personal interests

and the Company and its stakeholders' interests must be avoided at all costs. 

Follow all the guidelines put forth in the Insider Trading Code of Conduct. 

Not disclose any confidential/privileged information of the Company and

should direct any media queries or approaches to the appropriate spokesperson

within the Company

Applicability of the Code of Conduct:This Code of Conduct (Code) applies to Directors of Godrej Consumer Products

Limited (GCPL). It also applies to the senior management of the Company, i.e.

one level below the executive directors, and all functional heads. An annual

confirmation affirming compliance with the Code of Conduct is obtained from

Board Members and senior management every year and the same has been

obtained for the year ended March 2014.

Does the policy relating to ethics, bribery and corruption cover only the

Company? Yes /No. Does it extend to the Group/Joint Ventures/

Suppliers/Contractors/NGOs / Others?

The Company has a Code of Conduct, which is applicable to all individuals

working in the Company. For the Subsidiaries and Joint Ventures, the Code is

applicable in line with the local requirements prevailing in the country of

operation. The Company encourages its Business Partners to follow the code.

How many Stakeholder complaints received in the past financial year and what

percentage was satisfactorily resolved by the Management?

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There were 81 complaints received during the year out of which 79 were

resolved and 2 were outstanding at the close of the year. The outstanding

complaint was also resolved in April 2014.

Businesses should provide goods and services that are safe and contribute to

sustainability throughout their life cycle

Godrej Group's Good & Green vision supports the development of products that

are environmentally sustainable. As part of the vision, the Company aspires to

develop a product that consumes fewer energy resources (energy, water), emit

fewer greenhouse gases and include 100% of recyclable, renewable, and/or

natural materials.

Good & Green, a group-wide initiative, focuses on building a more inclusive

and greener India by 2020. This targets achieving zero waste, carbon neutrality,

positive water balance and the use of renewable energy for at least 30% of our

energy requirements. Another objective of this initiative is to target achieving a

third of our revenues being generated from environmentally friendly products

and services.

List up to three of your products or services whose design has incorporated

social or environmental concerns, risks and/or opportunities

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Projects:

GOOD AND GREEN

Godrej have always actively championed social responsibility and are committed to driving the social progress of the communities that Godrej businesses operate in. As part of our Vision 2020, Godrej are committed to creating a more employable workforce, building a Greener India and innovating At Godrej, their sustainability strategy, Good & Green, is driven by the desire to help create a more inclusive and greener India. Launched in 2011 as one of our four key imperatives for 2020, Good & Green is based on shared value, a principle that aligns business competitiveness and growth with social and environmental impact. At its root lies the idea that companies can help solve critical social issues while strengthening their competitive advantage. By 2020, they aspire to create a more employable Indian workforce, build a greener India, and innovate for ‘good’ and ‘green’ products. ‘Good’ products are designed to address a critical social issue (e.g. healthcare and sanitation) for consumers at the base of the income pyramid. ‘Green’ products are those that are environmentally sustainable. These goals are fuelled by Brighter Giving, a structured volunteering platform through which our team members can offer their time and skills to help address a non-profit organisation’s needs.

Journey of Godrej Good & Green2011 Godrej articulated their commitment towards building a more inclusive and greener India - Godrej Good & Green

2015 Godrej are furthering this commitment through 'shared value' initiatives that create both social and business benefits

2020 Godrej aspire to create a more employable Indian workforce, build a greener India, and innovate for 'good' and 'green' products

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An ode to vision

For rapid growth of the nation the big constraint is education and so Godrej chose to train a million Good things the number isn’t billion. Some think that Godrej are aiming high but setting sights on the sky can help them reach a lofty height and if they try with all their might in ten years surely they’ll succeed. Right now Godrej have to plant the seed. And the start may be slow but soon Godrej will be in fuller flow. And if we teach the youth to earn and enable them to quickly learn then all of us will get to spend the demographic dividend. While growth is good and is our right we should always keep in sight, as billions seek the Promised Land enough resources aren’t at hand what we deplete we must restore. While this is hard I’m very sure that if indeed we are wise we’ll first reduce, then neutralise our water use and C emission. And that will serve as our green mission A one third share that we may need To well surpass to succeed In Carbon emission elimination As green energy, in my estimation Will soon be able to compete With fossil fuel resources As costs rise for newer sources. But in my mind our final pillar will turn out to be the killer. Making products good and green by most of us it’s often seen as striving for either or. But there’s a case to be made for producing products which are seen as being both good and green. These attributes will help to sell and it will turn out very well by helping businesses to grow much faster and ensure the flow of cash to spend on good and green. And this is how it should be seen. And in due course this little seed if nurtured well will surely grow. And in ten years we will show that all three goals can be achieved and once the results are seen then all of us will be perceived as champions of both Good and Green

Ensuring Employability

The International Monetary Fund suggests that about a quarter of the projected increase in global population aged 15-64 years between 2010 and 2040, will occur in India, making it the largest contributor to the global workforce over the next three decades.1 This bulge in ‘working age’ population, bolstered in part by shifting demographic trends such as declining infant mortality and fertility rates, reflects a ‘Demographic Dividend,’ which can prove a major growth driver for the Indian economy. To capitalise on this opportunity, we must ensure that we have an adequately skilled and employable workforce.2 in the next decade; economic growth in India is likely to create 500 million jobs, 75% of which will be skill-based. Sadly today, workers with vocational education make up only 2-4% of India’s trained workforce. In fact, 8 out of 10 new entrants to the workforce have never had any opportunity for skills training.3 Youth

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unemployability is therefore a bigger concern in this country than unemployment, and addressing the skill gap not only ensures a pipeline of talent for Indian industry, but also better enables the nation to truly leverage its demographic dividend. It is with this view of supporting inclusive growth that we have committed to train 1 million unemployed and under-employed youth in skills that will enhance their income earning potential.

GOALSIn conjunction with Godrej vision for “brighter living” for all our stakeholders, they have developed a long-term vision for playing their part in creating a more inclusive and greener India. Godrej have named this the Good & Green vision. By 2020 they aspire to do the following:

1. Ensuring employabilityIndia has 600 million people below the age of 25 out of which only 80 million (13%) are employable. The effort is going to be on skilling these people such that they become employable. 

Goal: Training 1 million rural and urban youth in skilled employment.

2. Creating a greener IndiaIn order for our businesses to truly become sustainable, efforts will be focused on creating carbon neutral, zero waste, water positive and energy efficient businesses.

Goal: Achieving zero waste, carbon neutrality, positive water balance and a 30% renewable energy source.The Godrej Group has already been working on these goals as we are signatories to the CII code for Mission of Sustainable Growth (MSG) which is a 10-point program for ecologically sustainable business growth.

3. Innovating for good & green products A good product/ service is that which addresses a critical issue for people living below the poverty line. The issue could be related to health, hygiene, water, sanitation, housing, education or livelihoods. A green product / service is that which reduces energy, water or material consumption by 20%, GHG emissions by 20%, eliminates toxic materials or uses 100% recyclable, renewable and / or natural material.

Goal: Having a third of our portfolio revenues comprising good and/or green

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products and services – defined as products that are environmentally superior or addresses a critical social issue (e.g., health, sanitation, disease prevention) for consumers at the bottom of the income pyramid.

Programmes of GodrejThrough partnerships with government, non-profit organisations and social enterprises, we have developed a number of employability training programmes in vocational skills that are relevant to our businesses. As of December 2014 we had delivered vocational training programmes at 320+ locations across India in the areas of beauty and hair care, sales, rural entrepreneurship, construction, agriculture and animal husbandry. These programmes focus on improving income earning potential of our graduates by facilitating self-employment or job placements.

+ Saloni

+ Sakhi

+ Vijay

+ Prerna

+ Samarth

+ Swadheen

+ Nipun

+ Kushal

SALONI Beautician training for rural and urban low-income women Launched in January 2012, SALONI is a 240-hour, 3-month beautician training programme that trains rural and urban women in beauty, skin and hair care. Developed in-house, it includes modules on entrepreneurship development and employability readiness, equipping graduates to work in salons as well as set up their own businesses.

SAKHI Entrepreneurship development training for rural women Sakhi, launched in May 2012, provides a 10-day entrepreneurship training programme to rural women. These women, many of them uneducated, typically manage farm and non-farm enterprises, both heavily dependent on seasonality and market fluctuations. The programme includes training on identifying market opportunities, understanding the customer, building marketing and pricing strategy, and creating a business plan.

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PRERNA Training retail shop owners and retail associates in general trade Under Prerna, we train both retail shop owners and counter salespersons in skills that will help them sell better and sell more customised modules for retail associates cover stock and shelf management, growth drivers for business, basic interaction skills, and selling and customer service skills. For retail store owners, the training includes understanding business drivers, principles of display, and identifying trends in retail. General IT and communication skills, and workplace ethics are also taught. The programme was launched in 2013. Group, we constantly make efforts to contribute meaningfully to the communities that we are a part of. Twenty-five percent of the shares of our Group's holding company are held in trusts that include the Pirojsha Godrej Foundation, the Soonabai Pirojsha Godrej Foundation and the Godrej Memorial Trust. Through these trusts we support healthcare, education and environmental sustainability.

SAMARTH Training to increase farmer productivity Launched in 2013, Samarth provides training to small and marginal farmers in Animal Husbandry and Agriculture. By introducing best practices in farm and/ or dairy/poultry/ fishery management to farmers, we hope to improve farmer productivity and in turn increase disposable incomes. The curriculum has been developed by subject matter experts who are animal nutritionists and veterinarian doctors at Godrej Agrovet.

SWADHEEN Agriculture-related training for students in rural, senior secondary schools Swadheen, launched in January 2013, provides vocational training to senior secondary rural students in Animal Husbandry and Agriculture. With the hope that introducing skills training at a younger age will translate into a larger proportion of youth opting for agriculture-based occupations, the training is delivered over three years of school – standards 8, 9 and 10 – as part of the academic curriculum. Our partner has trained students on biomass stoves, animal vaccination, drip irrigation, watershed development, fertiliser use and sanitation

VIJAY Channel sales training for rural youth Launched in 2012, Vijay provides training in Channel Sales to rural youth. The 22-day programme has been designed to build a pipeline of Distributor Sales Resources (DSRs) for Godrej Distributors. The curriculum comprises 12 days of soft skills training, 5 days of sales training, 2 days of assessment and certification processes and 5 days of on-the-job training.

NIPUN Skill development training for construction workers Nipun, launched in 2013, provides on-the-job training to unskilled construction workers at the

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sites of Godrej Properties Limited (GPL). The 150-hour training is delivered over 6 weeks and includes 30 hours of classroom and 120 hours of on-site training. Offered through a partner, Nipun focuses on trades such as masonry and shuttering carpentry. An assessment of initial skill levels and specific learning needs is conducted to ensure effective learning.

KUSHAL Training youth in manufacturing and engineering related skills The Government of India's Skill India Mission recently launched a technical training programme under the GOI STAR Reward Scheme, wherein they offered monetary reward to trainees on successful completion of the programme. The programme targets skill building in for fitters, welders, machinists and plumbers. Currently, we run these training programmes in Gujarat Industrial Development Corporation (GIDC) estates which cater to various industries in the region.

Our employability portfolio

We place great importance on the impact that each of our programmes deliver. Training a million unemployed youth requires that our programmes be designed for sustainability and scale. With these goals in mind, we have infrastructure in place that will track our progress and performance, measure impact, and drive costs down over time. A robust IT tool – our Employability Portal - helps us view student demographic and output data such as attendance, dropout rate and training effectiveness, necessary to monitor and evaluate programmes and partner performance.

43.6% Sales & Distribution 29.3% Beauty Training 16% Farmer Productivity 10% Construction Training 1.1% Technical Training

Training programme distribution

Programmes No of centres in training total (till march 2015)

Total Trained

Construction:

Nipun 9 9311

Sales and Distribution

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Prerna[retail sales] 1 3191

Sakhi[rural entrepreneurship]

3 6757

Vijay[distributor-led sales]

29 38999

Beauty:

Saloni 196 35975

Framer Productivity:

Swadheen 31 11219

Samarth 48 5555

Skilled Manpower:

Kushal 9 800

8 training program

20+ Ngo partners

326 training centres

111827 youth trained across programmes

Greener India

We are integrating environmentally sustainable practices in our manufacturing process and value chain at our Ambernath factory

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Building a greener India

At Godrej we have had a long history of environmental conservation and preservation through the work of our trusts. We are passionate about creating a more sustainable future and as part of our Good & Green vision; we are working hard to embed environmental sustainability into each of our businesses’ manufacturing processes and value chains.

To strengthen our approach, we have invested in a robust technology solution that has revolutionised the speed and accuracy of our data monitoring. It has enabled us to map, understand and analyse our complete environmental footprint from raw materials to finished goods, across 65 factories.

Our strategy to achieve our sustainability goals includes a range of efforts from energy efficiency and water conservation at our manufacturing sites, to promoting IGBC/LEED-certified green buildings. The strategies we employ are in varying stages of adoption and implementation

Greener India goals are:

+ Carbon neutrality

+ Water positivity

+ Zero waste to landfill Building a greener India

+ 30% reduction in specific energy consumption

+ Increase in renewable energy sources

Progress

Greener India Goal 2020 Achievement till March, 2015

Become carbon neutral 36% reduction in specific GHG emissions

Have a positive water balance 33% reduction in specific water consumption

Have zero waste to landfill 61% reduction in waste to landfill

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Reduce specific energy 30% reduction in specific energy consumption by 30%

Increase renewable energy 37% of total energy consumption from renewable sources by 30%

Product InnovationGodrej Panvel Township is designed with sustainable features to conserve energy and save water

Good & Green productsInnovation in our product pipeline entails developing ‘good’ and/or ‘green’ products, which aim to address a critical social need of individuals at the base of the pyramid (BOP) or are environmentally sustainable. The social needs we have identified are adapted from the UN Millennium Development Goals and include disease prevention, access to safe drinking water, sanitation and quality education, access to affordable housing, and alleviation of poverty through improved income levels. A critical feature of ‘good’ products is their affordability by the BOP. The rural Indian consumer is price sensitive. Much like his/her urban counterpart, she/he seeks products that are inspirational and do not compromise on quality. To satisfactorily and adequately serve the needs of the BOP consumer therefore requires innovations that drive down costs while delivering superior quality. Our businesses are in the process of identifying and developing products that address these goals. To drive costs down in particular, we are exploring different sourcing strategies as well as innovative ways in which we can re-architect our products to make them more affordable for the rural BOP customer.

Godrej has compelled its R&D team to make Good Green Products which are also economic and help to curb diseases. These products are catered to the people at the bottom of the pyramid

Good knight Fast CardGood knight Fast Card mosquito repellent is an example of a ‘good’ product, combining efficacy and affordability while serving the needs of the BOP consumer. At a nominal price of Re. 1 per evening, it is affordable while being easy to use, safe for the family and fast-acting. Malaria and Dengue claim the lives of hundreds of thousands per year, many of them children from low income households. Good knight Fast Card directly addresses this issue as a precautionary measure that protects against such diseases.

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Ezee Liquid Detergent

We have developed a phosphate-free formulation for our pH neutral liquid detergent, Ezee. Phosphates disturb the ecosystem balance by promoting large overgrowth of algae in lakes. Our formulation does not cause any adverse reaction in the ecosystem.

Green Buildings

Sustainable thinking forms the core of Godrej Properties Limited’s (GPL) development proposition. The GPL Design Studio has dedicated environmental planners and sustainability experts who jointly consult with industry experts on every project. The Indian Green Building Council (IGBC) has developed a rating system for the development lifecycle of buildings, homes and neighbourhoods. 100% of our inventory launched in FY 2013-14 was pre-certified under this rating system.

Volunteering events

In addition to the three focus areas of Employability Training, Environmental Sustainability and Good and Green Products, we encourage Godrejites to volunteer their time through different programmes and initiatives.

We have a structured volunteering programme called Brighter Giving. Additionally, we facilitate day-long ground volunteering activities, online volunteering and fundraising for emergencies. Our initiatives include:

+ Good & Green Carnival

+ Joy of Giving Week

+ Girl Empowerment by Micro-franchising

+ World Environment Day

+ Standard Chartered Mumbai Marathon in support of the Teach For India Foundation

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Brighter Giving

Brighter Giving is our structured volunteering platform. We provide volunteering opportunities to our team members who are keen to engage in skill-based, longer-term volunteering projects. Our volunteers have worked on projects ranging from developing a marketing strategy for an NGO to mentoring a child from a low-income background. Brighter Giving also serves as a channel through which our team members can connect with, and learn more about Good & Green. The programme takes a long-term view and seeks to enable and drive meaningful impact for our Brighter Giving NGO partners and their beneficiaries. Volunteers use their skills and expertise to build relevant, implementable and sustainable solutions for the organisations with whom they work. Brighter Giving was launched in July 2013 with a starting cohort of 15 volunteers. Today, over 60 volunteers work extensively with our NGO partners across 50 diverse projects.

Soonabai Pirojsha Godrej Marine Ecology Centre

The Western bank of the Thane Creek is the single largest mangrove belt in Mumbai. A substantial tract of mangrove land is adjoining the Godrej & Boyce Township, Pirojshanagar, in Vikhroli a suburb of Mumbai. 

Vast area under mangroves has been conserved by Soonabai Pirojsha Godrej Marine Ecology Centre. Well diversified and well protected, these are the last- quality mangroves in the city. The vast expanse of these mangroves serves as a second lung of the city only after the Sanjay Gandhi National Park which is under immense environmental pressure.

The mangrove flora of Pirojshanagar is well diversified. There are 16 species of mangroves and mangrove associates. The faunal composition in the area is also equally diverse. Apart from 206 species of birds, 30 species of reptiles, 13 species of crabs, 7 species of prawns and 20 species of fish have been identified so far in the area. Mammals like jackals and mongoose also were sited many a times

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This wetland acts as an important stopover for over hundred species of migratory birds including magnificent flamingos, gulls, terns, avocets & curlews.

The SPG Marine Ecology Centre has taken several measures to protect these mangroves as a part of environmental and social responsibility. One of the major objectives of the centre is conservation of the marine diversity (mangrove ecosystem) through research, education/awareness building and regular monitoring. Simultaneously, centre is engaged in the propagation of various species of Mangroves, developing theme parks on medicinal plants and rare endemic plant species, palms amongst others.

Conservation Actitivities by SP Godrej Marine Ecology CentreThe Soonabai Pirojsha Godrej Marine Ecology Centre has undertaken several measures to protect the mangroves locally. Some of the programmes undertaken are

1. Regular monitoring/ patrolling in creek side mangrove area conserved by SPG Marine Ecology Centre to check possible destruction of existing mangroves and protecting rare species of mangroves. 

2 Ecological restorations of degraded mangroves by raising nurseries and replenishing degraded mangrove areas through artificial regeneration in different areas.

3 Establishment of Mangrove Interpretation Centre: Dissemination of the information regarding the importance of mangrove conservation through film/slide shows, seminars, nature trails/camps, poster exhibitions etc.

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Symbiosis of Industry and Nature...........Mr. Jamshyd Godrej received the award on behalf of Godrej & Boyce Mfg. Co. Ltd., from the hands of the honorable Prime Minister of India Dr. Manmohan Singh for their Conservation and Restoration of Habitat project, for its commitment to the global community to protect the mangroves and promote their conservation through extensive environmental education campaign.

It was indeed a proud moment of recognition for every Godrejite, especially the S.P. Godrej Marine Ecology Centre (mangrove project) team as well as the efforts of entire Godrej team in keeping the environment clean green and safe. It was a salute by a 122 year old research oriented institute (BNHS) to a 108 year old (or rather young) commercial organization. Moreover, it was recognition for the scientific efforts at Godrej in striking an exemplary balance between industry and nature through environment friendly practices.

The preservation of open spaces and especially green open spaces such as mangroves has always been a priority for the Godrej family. Entire campus of the Company is an industrial garden township known as Pirojshanagar and is a living testimony for this commendable priority. The Pirojshanagar, in fact is a green oasis situated within urban Mumbai. The company strongly believes that this green environment enhances productivity and quality. Conservation of the greenery and mangroves are one of the many aspects of Corporate Social Responsibility shown by Godrej.

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The Mangrove Conservation Project and its efforts is a pioneering endeavor in front of the Corporate Environmental Responsibility, which is in its fledgling state in the country shattering the popular myth that Industries are anti-environment.

Godrej Memorial HospitalThe Godrej Memorial Hospital was set up in September 2004 with the purpose of providing quality healthcare services at affordable cost. It is a state-of-the-art hospital that offers specialty and super-specialty services. Many people have got benefit out of this hospital here the quality health service is giving to the patients. They feel them make their in home rather than it’s a hospital they get back smile on patient face and their family. Here they get the hope of rebirth.

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GODREJ TYSON GREEN BELT PROJECTEnvironmental foot print areas of the goorej company are as follows:

Air Water Carbon Energy use Solid Waste Sustainable Agriculture

Social and Farm Forestry:

1) Social and farm forestry project means taking the pressure off the forests and making use of unused and fallow land, this is important in industrial area for maintaining Ecological health.

2) In accordance with company being socially responsible we have started “social and farm forestry project” in the year 2012.

3) The main aim of the this project is to protect environment

Objectives To protect natural, natural environment such as biodiversity. To improve AIR quality of the region Maintain green belt in the organisation. Pollution control. To maintain micro climate of the region. Overall improvement in the environmental. Condition of the region.

Millennium Development Goals

MDG 7: Ensure environmental sustainability

Target 7A: Integrate the principles of sustainable development into

country policies and programmes and reverse the loss of environmental

resources

Target 7B: Reduce biodiversity loss, achieving, a significant reduction in

the rate of loss

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Target 7C: Halve, the proportion of the population without sustainable

access to safe drinking water and basic sanitation

Target 7D: By 2020, to have achieved a significant improvement in the

lives

FARM FORESTRY CONSISTS OF...... Banana plants. Silver oaks. Mango trees. Pomegranate tree. Greens. Neem plants. Aromatic plants.

Water treatment pond This pond consists of algae grown in it, where photosynthesis purifies the

water

• Water is purified.

• Reuse of water.

• Reduction of wastage.

• Recharge of ground water.

• Waste water which cannot be used by the industry is used for the farm

forestry and garden area.

• Retention of soil moisture

FARM FORESTRY

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• Farm forestry is the integration of tree crops into agriculture to produce forest products or to benefit farm productivity and sustainability. Potential production benefits include:

• Sale of timber and other products.• shade and shelter, additional fodder, lowered water tables reducing

salinity, reduced wind speed and evaporation and fewer pests by maintaining beneficial predators,

• Buffers between neighbours and intensive agriculture able to be carried out with less conflict.

• Use of effluent from industrial waste.• Tree crops are more flexible in the timing of work, using farm resources

more effectively throughout the year. Trees help maintain biodiversity and provide wildlife corridors. They also have aesthetic value, increasing property value and providing a more pleasant place to live and work.

Benefits to the industry • Environmental protection.• Health and safety of employees and nearby villages.• Lead to conservation of biodiversity.• Maintaining pleasant climate to region.• Absorb pollutants from the environment and helps in effective pollution

control.• Reduction of conflict regarding smell.• Efficient use of water.• Maintain the standards of green belt.

Goorej do not inherit the earth from our ancestor,

Goorej borrow it from our Children, let’s keep it

Safe....

Godrej Tyson school projectEducation is not the answer to the question; it’s in fact the means to answer all the questions!!

Dream:

Education to under privileged students, by providing all the facilities Reduce school drop outs Increase talent among children's

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As it is competitive era students should be updated what is happening around the world so in schools smart board with internet should be provided

Education penetration is very good in cities and very low in villages. There is a huge gap that we need to fill else we will never be able to become a developed country.

Education and schools in the village itself will create an eco system that will make villages more independent and people from villages will not have to migrate to cities.

This will reduce the pressure on city infrastructure and there will be all round development

Everyone, even the private schools would benefit, as social activities like these will help create good branding for the schools in the cities

The future of India depends upon the quality of education imparted to our children. We have 43,447 Government Primary Schools and 3,029 Government High Schools in the state of Karnataka.

Among them this is one school which is located in Doda hulur Government school (from 1st std to 10th std) , Hoskote taluk, rural Bangalore

Doda hulur Government school (from 1st std to 10th std), Hoskote taluk, rural Bangalore

Over 90% of the budget for school education in Karnataka is spent on salaries to Government Primary and Secondary school teachers and as a grant in aid to aided institutions, leaving very little for development of infrastructure in government schools

Facilities presently available to Children

In present era, girl education is given importance so they provide them cycle

Mid day meal scheme Kasturba balika scheme Sarva shiksha abhiyan Promoting children not only in education but even in sports and cultural

activities

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Lacuna in the school

Very low attendance Lack of infrastructure Lack of financial assistance Lack of support in the field of art and culture Student drop outs There is no technical assistance like computer lab and science lab

OUR INTERVENTION COULD BE

Providing 70 Chairs and desk Providing 17 table Construction of cultural auditorium

NOT JUST IMPLEMENTATION BUT ENFORCEMENT CAN BRING A CHANGE LET THE FIRE TO GO TO SCHOOL KINDLE

Final outcome envisaged

Attracts students to attend classes Drop outs will be reduced Opportunity to bring out students talents Functions can be held, leads to recognition. As it will be 10th std exam centre, students will be more comfortable to

write their exams Making students do artwork on the desks by incorporating goorej culture

Green building

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Introduction

Green building also known as green construction or green sustainable building refers to a structure and using process that is environmentally responsible and resource-efficient throughout a building life cycle: from starting to design, construction, operation, maintenance, renovation and demolition. This requires close cooperation of the design team, the architects, the engineers, and the client at all project stages. The Green Buildings are designed to reduce the overall impact of the built environment on human health and the natural environment by

Efficient using energy, water, and other resources Protecting occupant health and improving employee productivity Reducing waste, pollution and environmental degradation

The Green Building practice expands and complements the classical building design concerns of economy, utility, durability, and comfort.

Goals of Green Building:

Life cycle assessment Sitting and structure design efficiency Energy efficiency Water efficiency Materials efficiency Indoor environment quality enhancement Operations and maintenance optimization Waste reduction

Indian Green Building Council (IGBC) CII, formed IGBC in 2001 Vision of IGBC Enable ‘sustainable built environment for all’ India to be the one of the global leaders in sustainable built environment

by 2015

IGBC’s initiatives – innovative and inspirational involvement of all stakeholders.

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Green Building movement at a Glance

S NO Criteria Till Date

1 CEOs &senior people involved 50 ~5000

2 No.of professionals trained on Green Building concepts

10 ~18,800

3 No.of registered Green Buildings Built – in area (sq.ft)

1 ~2,111

4 Green Building products& equipment

5 135

5 IGBC member organisations 0 1,473

6 IGBC local chapters 0 13

7 IGBC accredited professionals 0 1,067

Table no: 1

Growth of Green Buildings over the years

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2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 20130

500

1000

1500

2000

2500

registeredcertified

Types of Green Buildings, all over the country: Airports, banks, colleges, convention centres, factories, hospitals, hotels, institutions, IT parks, offices, residential, schools, SEZs, townships...etc.

Benefits in Green Buildings

Environmental Benefits Category

Average Benefits / Million Sq.ft

Co2 reduction 12000 TonsEnergy savings 14,000 MWh

Water savings 45,000 KL

Construction waste diverted from landfills

450 tons

Table: 2

Innovative & Emerging Technologies in Green Buildings

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Solar Air-conditioning High performance Envelope (cavity walls, double Glazed Units, &Roof

insulations) Green & high SRI roofs Reuse of Salvaged Materials (wood) Composite wood On-site waste water & storm water treatment Waste management Radiant Cooling Technology Earth air tunnels & passive Cooling Renewable energy systems (micro wind turbines, wind solar hybrid) Net-zero Energy Buildings (generate surplus of energy independent of

electrical grid solution) Organic waste converter on site use of LED & T5 Use of low VOC paints

Sohrabji Godrej Green Business Centre

One of the first LEED Platinum rated Green Buildings in India; the centre was inaugurated by Dr A P J Abdul Kalam, the then president of India, on July 14, 2004. This is located in the southern city of Hyderabad. It is a stellar example of how the green building way can be a great way for the corporate to go.

CII-Sohrabji Godrej Green Business Centre offers advisory services to the industry in the areas of Green buildings, energy efficiency, water management, environmental management, renewable energy, Green business incubation and climate change activities.

The Centre sensitises key stakeholders to embrace Green practice and facilitates market transformation.

The centre is housed in a Green Building which received the prestigious Leadership in Energy and Environment Design (LEED) Platinum Rating in 2004. This was the first Platinum rated Green Building outside of U.S.A and the third in the world.

The building is Built-in Area of 20,000 Sq.ft and the payback year for the cost of the building is 7 years.

Limitations

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While preparing these research paper Legal aspects like corporate governance, labour and employee welfare related laws have not been undertaken.

Significance of the study A. To the Policy Makers

This study encourages Private Public Partnership (PPP) for CSR promotion encompassing infrastructure, pollution, child labour, labour productivity & morale.

It may become helpful to make the policy makers at political and corporate level as well consider CSR an investment and not an expense as it can become instrumental in increasing goodwill and corporate image.

B. To the Society Development of infrastructure i.e. parks, water purification, education

etc. Environment protection Uplifting of the rural populace Bringing the tribes into the mainstream of the country

C. To the Economy as a whole Increase in the growth rate Strategic CSR at political and corporate level can make the country a

better investment destination.

Recommendations The concept of private-public partnership (PPP) should be applied in

the effective implementation of CSR i.e. government and business houses should act in collaboration for the cause.

The Human Resource department (at the political and private level both) should be entrusted with the responsibility of measuring and evaluating in CSR activities. It can be done in two forms

A. Direct results, such as, economic and financial savings

B. Indirect results like increase in employee satisfaction, less absenteeism, less employee turnover evaluated by staff surveys

Periodic review of the CSR activities should be conducted by every business entity so as to identify the pitfalls and the areas left out.

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Innovation should essentially be a matter of concern; be it searching the untouched areas and scope of CSR or the formulation of CSR strategy or the implementation thereof.

Findings As business is an integral part of the social system it has to care for varied

needs of the society Business which is resourceful has a special responsibility to the society. Social involvement of business would enhance a harmonious and healthy

relationship between the society and business seeking mutual benefit for the both.

Social involvement may create a better public image and goodwill for the company which further becomes instrumental in attracting customers, efficient personnel and investors.

Now a days as construction of buildings is increasing because of the rapid growth of the population. Green buildings are one of the best ways Godrej has selected to save the environment and satisfy the human needs at the same time.

Conclusion For bringing back and maintaining the general balance in the economic and social arena it is evident to think deeply and act wisely about CSR. Every business house owes some responsibility towards the society, nation and world in general which provide it with all human, material and natural resources.

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Considering the long run growth and sustainable development following the norms of CSR , devising new policies and effective implementation is inevitable to bring and sustain a balance between corporate world and society, present generation and upcoming generation, man and nature .

As far as the Godrej group is concerned, it has gone a long way in fulfilling its duty and responsibility towards the society and the nation. It has reached the masses to elevate their lives, to nurture their dreams and to hone their skills justifying the statement of the founder “Godrej do not claim to be more unselfish, more generous and more philanthropic than other people. But they think they started on sound and straightforward business principles, considering the interests of the shareholder, their own, and the health and welfare of the employees, the sure foundation of Godrej prosperity”.

By seeing the way Godrej has approached CSR many companies may come out of an idea from non-availability of any product to satisfy the existing need, to satisfy the changing need of people.

BIBILOGRAPHY:

Stakeholders of Godrej

Reports

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Articles

www.google.com

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