I created some thumbnails for my initial ideas and played around in photoshop with them, adding effects, and in different styles. I tried to differentiate them as much as I could. Out of the ten thumbnails there were two clear favourites, the ‘Sketch’ and ‘Vector’ style. I then E-Mailed the two ideas to the Creative Director and asked for some feedback. DEVELOPING MY DESIGN IDEA From the feedback: “Sketch: More Sci-Fi themed, the lighting effect is good. It’s more dramatic than the vector style. Vector: I prefer this one, and could work well, the colours are really good. Definitely make it a vector with a clean style. This is less dramatic, so maybe implement some features from the sketch style into this one.” I was pleased with this feedback because I wanted to take the vector style forward but also, the feedback gave me some ideas and improvements for my design. I tried various colour palettes, but none seemed to work quite as well as the orange/blue complimentary colours. I began my design and ended up with what you see on the bottom right. FINAL DESIGN (WITHOUT TEXT & MASTHEAD)