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SPORTALIST
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The Idea
! Online national sports commentator platform
! Community for fans to engage with each other about the sportuniverse
!
Opinion-based posts about:
! Sports, Teams, Matches, Championships, Tournaments, etc.
! Each posts can be:
! Rated, Liked or Disliked, commented on, and shared via socialnetworks
! Homepage posts will be featured by like/dislike and the numbertimes shared
!
Starter location: Italy! Expand to other geographical areas once foothold is created
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Offering & Value
!
User benefits:
! Opportunity to become the sports commentator
!
Community of sports fanatics! Establish unique profile
! Platform thrives off of:
! Fans Passion (Clip)
!
Desire to be immersed in the game
! Bring fans closer to the sports/players/managers etc.
!
A new platform for potential investors (advertisers, etc.) to
engage the fans with
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Price
Basic Account
! Price: free of charge
! Allows users to:
! Visit and view the site
! Visit and view a limited
number of posts
!
Write short posts
! Comment and like posts
! Create unique profile
Premium Account
! Price: 30!/Year
! Same features plus
! Premium Features allow
user to:
!
Utilize more profilefeatures
! Write longer posts
! More opportunities to
move up within the sites
rankings
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User Profile
! Name
!
Brief personal description
!
Published posts and photos
! Specific sports interested in
!
Specific teams interested in
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The Community
! Sports:
! Website area dedicated
to users inputs! Suggestions &
additions of other
sports
!
Teams:! Users will be gathered
according to team
preferences
! Individual ranking
!
Team ranking
! The Rules:
! Report inappropriate
and false posts! Filter system for swear
words
! Decency clause in
Terms of Use section
when registering forsite use
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The Business
Value Proposition
Potential Revenue Streams
Competitive Intelligence
Action Plan
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! To create a committed community:
! Important to design a set of incentives to increase the sense ofbelonging for the users
! User-Role Promotion
!
System based on:
! Positive ratings
! Number of articles written
! Number of Social Interactions (sharing, likes, comments)
! Number of Virtual Rewards
!
Virtual medals, etc. to reward the user who writes the top rated articleof the week
! Temporary Contests
! Design Our Logo
! Best Sport-Photo of the Month
!
Best Commentated Football Match
Value Proposition
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Potential Revenue Streams
! Advertising
! Sporting goods companies
!
Sports teams! Sports and fittness publications
!
Partnerships
! SportItalia
!
SportMediaset
! Premium Accounts
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Competitive Intelligence
The Bad News
! Intense Competition:
! Unattractive industry, butonly at first sight
! Variety of Substitutes:
! Sports websites
!
Blogs
! Forums
! Social media platforms
! News websites/ Sports
section
The Good News
! Innovative Platform
!
Giant consolidated blogproviding information onseveral sport fields
! Source of entertainment
! Interaction and
engagement in thereporting process
!
Biased opinionsvsprofessional and neutraljournalistic opinions
!
Readers get the real-deal from other fans
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! 1. Funding:
! Determine predicted costs
! Determine necessary revenues
!
2. Creating & Developing:! Research most popular sports in Italy
! 3. Monitor Site:
! Make necessary adjustments to ensure continued success
! 4. Expand
!
To different sports
! To different geographical markets
! Will need to research market sport preferences
!
Make necessary language adjustments
Action Plan
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Questions?