Determinants THM 1006 Paripan Keawnet
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Determinants
THM 1006 Paripan Keawnet
There are two types of determinants: •Those factors which determine
whether or not someone will be able to take a holiday or not.
• Those factors which determine the
type of trip, if the first set of determinants allow a holiday to be taken.
Determinants can be
The destination for the trip When the trip will be taken The mode of travel to be used The duration of the trip Who will comprise the holiday party or group The type of accommodation that will be used The activities undertaken by the tourist during the holiday How much will be spent on the trip.
Determinants of Individual Tourist 1. Personal determinants of Tourist
Behaviour
2. External determinants of Tourist Behaviour
Personal determinants of tourist behavior
External determinants of tourist behavior
External determinants of tourist behavior
1. Political factors immigration restrictions and visa requirements civil disorder and terrorism the nature of the political system taxation policy, airport taxes tourist taxes
External determinants of tourist behavior
2. The media: travel media, holiday features on
television, in newspapers, and guidebooks
non-travel media, news programes and wildlife programes on television
3. Tourism organization marketing: foreign destinations’ advertising
campaigns travel agent’s special promotions.
The role of the tourism industry • develops products specifically to match
the determinants of some tourist behaviour
• Provides information to prospective tourists on everything from health problems to visa requirements, destination
• Designs its promotional messages to fit the key determinants of the behaviour of different groups of tourists.
• Influences determinants such as offering people with limited budgets
Conclusion
The determinants of tourist behavior are complex and diverse.
They include personal determinants which are different for each tourist. There are also external determinants, which will be interpreted in different ways by individual
tourists. The issue of determinants is linked to other matters, such as the actions of the tourism
industry, the idea of rational decision-making, last-minute purchases and the composition of holiday parties.
Typologies of tourist behavior ◦ Group 4 student presentation with
powerpoint.
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