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Destinology: Museums and Technology Original article was published by PGAV Destinations. Summarized by Museum Hack
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Page 1: Destinology: Museums and Technology

Destinology: Museums and Technology

Original article was published by PGAV Destinations.Summarized by Museum Hack

Page 2: Destinology: Museums and Technology

Technology is just one ingredient in the mix of creating a fantasticvisitor experience. But how important is it?

Page 3: Destinology: Museums and Technology

“Any sufficiently advanced technology is indistinguishable from magic.” -Arthur C. Clarke

Page 4: Destinology: Museums and Technology

You’re looking to create the most fantastic experience for your visitors: To inspire them. To teach them. To thrill them. To move them to rally towards a cause.

You’re also trying to support your museum.

Page 5: Destinology: Museums and Technology

What impact does the presence of technology have on your guests’ satisfaction, and your bottom line?

Page 6: Destinology: Museums and Technology

It’s important: nearly two thirds of respondents (63%) said that improved technological features or advancements make them more likely to visit.

Page 7: Destinology: Museums and Technology

Before your visitors are even in your parking lot, they’re measuring you up online.

Page 8: Destinology: Museums and Technology

Top quality technology drives visitors to:

● Come● Stay longer● Tell others

Page 9: Destinology: Museums and Technology

Technology is a major influencer in visitor satisfaction and can drive them to become vocal advocates for you. The problem is, as an industry, we’re not yet up to par with what they want.

Page 10: Destinology: Museums and Technology

74% of guests are still drawn into their little handheld screens. Are they missing the museum by staring at their smartphone?

74%

Page 11: Destinology: Museums and Technology

Ensure your destination looks as attractive by:

● Having exceptional customer service on travel review sites

● Promoting you’ve got WiFi● Having a great app or mobile site

to personalize and enhance your guests’ experience.

Page 12: Destinology: Museums and Technology

There are 2 types of technology that museum guests are looking for:

● Experiential Technology: Tech that enhances the entertainment and/or educational value of the experience.

● Functional Technology: Tech that heightens the convenience or the quality of service guests receive while on site.

Page 13: Destinology: Museums and Technology

Commit resources to technology that your guests prefer- make their visit exceed the most speculative expectations.

Page 14: Destinology: Museums and Technology

Know your audience.

Understanding the characteristics of those you’re working with can help you better manage and meet their needs.