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social technology and the participatory museum nina simon, museum 2.0
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Ten Tips for Museums in Thinking about Social Technology

Sep 13, 2014

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A presentation explaining some of the what and how of integrating social technology into public-facing museum practice.
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Page 1: Ten Tips for Museums in Thinking about Social Technology

social technology and the participatory

museum

nina simon, museum 2.0

Page 2: Ten Tips for Museums in Thinking about Social Technology

the outline

what is social technology

why it works

how to use it to revolutionize museums

join the backchannel chat here: http://todaysmeet.com/komjeook

Page 3: Ten Tips for Museums in Thinking about Social Technology

what is social technology?

tools that enable people to create, share, and connect with each other

Page 4: Ten Tips for Museums in Thinking about Social Technology

the Web isn’t necessary,

Page 5: Ten Tips for Museums in Thinking about Social Technology

the Web isn’t necessary, but it makes some things easier

easier to publish easier to distribute

Page 6: Ten Tips for Museums in Thinking about Social Technology

the Web isn’t necessary, but it makes some things easier

easier to access easier to track

Page 7: Ten Tips for Museums in Thinking about Social Technology

the Web isn’t necessary, but it makes some things easier

zine blog

radio show podcast

group project wiki

word of mouth ratings-enabled site

address book social network

Page 8: Ten Tips for Museums in Thinking about Social Technology

and as things get easier,users can depend on each other

old relationship new relationships

Authority is content provider Authority is platform provider

Page 9: Ten Tips for Museums in Thinking about Social Technology

what does a participatory platform look like?

Page 10: Ten Tips for Museums in Thinking about Social Technology

how do the best ones work?

Page 11: Ten Tips for Museums in Thinking about Social Technology

so how can you do it well?

be a participant

be an authority

(or do both)

Page 12: Ten Tips for Museums in Thinking about Social Technology

ten tips for social technology1. think relationships, not technologies

2. listen

3. start small with something that excites you

4. use internal projects to build competency

5. compose your team wisely

6. engage multiple kinds of users

7. respect your users

8. connect online and onsite experiences

9. don’t be a walled garden

10.be clever about physical metaphors

Page 13: Ten Tips for Museums in Thinking about Social Technology

ten tips for social technology1. think relationships, not technologies

2. listen

3. start small with something that excites you

4. use internal projects to build competency

5. compose your team wisely

6. engage multiple kinds of users

7. respect your users

8. connect online and onsite experiences

9. don’t be a walled garden

10.be clever about physical metaphors

Page 14: Ten Tips for Museums in Thinking about Social Technology

what kind of relationship do you want to have with your audience?

Page 15: Ten Tips for Museums in Thinking about Social Technology

ten tips for social technology1. think relationships, not technologies

2. listen

3. start small with something that excites you

4. use internal projects to build competency

5. compose your team wisely

6. engage multiple kinds of users

7. respect your users

8. connect online and onsite experiences

9. don’t be a walled garden

10.be clever about physical metaphors

Page 16: Ten Tips for Museums in Thinking about Social Technology

find out where you are...

Page 17: Ten Tips for Museums in Thinking about Social Technology

find out where you are... and where your visitors are

Page 18: Ten Tips for Museums in Thinking about Social Technology

ten tips for social technology1. think relationships, not technologies

2. listen

3. start small with something that excites you

4. use internal projects to build competency

5. compose your team wisely

6. engage multiple kinds of users

7. respect your users

8. connect online and onsite experiences

9. don’t be a walled garden

10.be clever about physical metaphors

Page 19: Ten Tips for Museums in Thinking about Social Technology
Page 20: Ten Tips for Museums in Thinking about Social Technology
Page 21: Ten Tips for Museums in Thinking about Social Technology

ten tips for social technology1. think relationships, not technologies

2. listen

3. start small with something that excites you

4. use internal projects to build competency

5. compose your team wisely

6. engage multiple kinds of users

7. respect your users

8. connect online and onsite experiences

9. don’t be a walled garden

10.be clever about physical metaphors

Page 22: Ten Tips for Museums in Thinking about Social Technology

image sourcing on Flickr and deviantART

Page 23: Ten Tips for Museums in Thinking about Social Technology

link aggregating on Delicious

Page 24: Ten Tips for Museums in Thinking about Social Technology
Page 25: Ten Tips for Museums in Thinking about Social Technology

ten tips for social technology1. think relationships, not technologies

2. listen

3. start small with something that excites you

4. use internal projects to build competency

5. compose your team wisely

6. engage multiple kinds of users

7. respect your users

8. connect online and onsite experiences

9. don’t be a walled garden

10.be clever about physical metaphors

Page 26: Ten Tips for Museums in Thinking about Social Technology
Page 27: Ten Tips for Museums in Thinking about Social Technology
Page 28: Ten Tips for Museums in Thinking about Social Technology

ten tips for social technology1. think relationships, not technologies

2. listen

3. start small with something that excites you

4. use internal projects to build competency

5. compose your team wisely

6. engage multiple kinds of users

7. respect your users

8. connect online and onsite experiences

9. don’t be a walled garden

10.be clever about physical metaphors

Page 29: Ten Tips for Museums in Thinking about Social Technology

don’t focus solely on creators...

the vast majority of social media users are not creators

Page 30: Ten Tips for Museums in Thinking about Social Technology

Spectator Critic Creator

Page 31: Ten Tips for Museums in Thinking about Social Technology

ten tips for social technology1. think relationships, not technologies

2. listen

3. start small with something that excites you

4. use internal projects to build competency

5. compose your team wisely

6. engage multiple kinds of users

7. respect your users

8. connect online and onsite experiences

9. don’t be a walled garden

10.be clever about physical metaphors

Page 32: Ten Tips for Museums in Thinking about Social Technology
Page 33: Ten Tips for Museums in Thinking about Social Technology
Page 34: Ten Tips for Museums in Thinking about Social Technology

ten tips for social technology1. think relationships, not technologies

2. listen

3. start small with something that excites you

4. use internal projects to build competency

5. compose your team wisely

6. engage multiple kinds of users

7. respect your users

8. connect online and onsite experiences

9. don’t be a walled garden

10.be clever about physical metaphors

Page 35: Ten Tips for Museums in Thinking about Social Technology
Page 36: Ten Tips for Museums in Thinking about Social Technology
Page 37: Ten Tips for Museums in Thinking about Social Technology
Page 38: Ten Tips for Museums in Thinking about Social Technology
Page 39: Ten Tips for Museums in Thinking about Social Technology

ten tips for social technology1. think relationships, not technologies

2. listen

3. start small with something that excites you

4. use internal projects to build competency

5. compose your team wisely

6. engage multiple kinds of users

7. respect your users

8. connect online and onsite experiences

9. don’t be a walled garden

10.be clever about physical metaphors

Page 40: Ten Tips for Museums in Thinking about Social Technology
Page 41: Ten Tips for Museums in Thinking about Social Technology
Page 42: Ten Tips for Museums in Thinking about Social Technology

ten tips for social technology1. think relationships, not technologies

2. listen

3. start small with something that excites you

4. use internal projects to build competency

5. compose your team wisely

6. engage multiple kinds of users

7. respect your users

8. connect online and onsite experiences

9. don’t be a walled garden

10.be clever about physical metaphors

Page 43: Ten Tips for Museums in Thinking about Social Technology
Page 44: Ten Tips for Museums in Thinking about Social Technology
Page 45: Ten Tips for Museums in Thinking about Social Technology

dream real

Page 46: Ten Tips for Museums in Thinking about Social Technology

Slides and related links are available here:http://www.slideshare.net/ninaksimon

contact me [email protected]

http://www.museumtwo.com