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LUXURY RESORTS DESTINATIONSDESSENCE
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Destinations Targeted (27)Destinations Targeted (27)
Leh
Kasauli
AuliDarjeeling
Agra
Chittorgrah
Ranthambhore
Andaman & Nicobar
Lakshadweep
Pondicherry
Kanya kumari
Araku
Khajuraho
Kanha
Puri / KonarkPanch / Sillari
Wayanad
Kabini
Chickmagalur
Goa
HampiKarwar
Nilgiri
Rishikesh
Diu
Tadoba
Udaipur
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Destination Selection ProcessDestination Selection Process
Site Selection Factors Weight age
Transportation by Roadways (Convenience) 5
Transportation by Railways (Convenience) 3
Transportation by Airways (Convenience) 7
No. of Flights to nearest Airport 5
Distance from major Cities/Districts 6
No. of Tourist Visiting 10
Average Room Rate 8
Tourist Attractions 10
Multiple Attractions 5
Global Appeal 6
Climate 8
Beauty/Nature 9
Regulatory Environment Affecting Visitors 6
Virginity and Pristine 10
Seasonality 7
Safety 6
Site Selection Factors Weight age
Govt. Subsidies and Support 7
Availability of Hotel Rooms 8
Key Players 8
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Site Selection Process (Location Analysis)Site Selection Process (Location Analysis)
Land Size Cost
Accessibility Intra-connectivity Frequency of vehicles
Nearness to the market Shopping Other related goods and services
Closeness to theme Lakes Beaches Heritage
Forts Palaces Nature/Mountain Wildlife parks etc.
Surrounding tourist attractions Religious Sightseeing Beaches Mountains
Infrastructure Water Supply Power Supply Manpower Logistics
Regulatory norms CRZ (coastal regulation zones) FSI (Floor space index) No. of rooms
Other government norms
Others Pollution Other hotels in the vicinity Safety
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Destinations Targeted (27)Destinations Targeted (27)
Eliminated
SelectedSource: D'Essence Research
1042 1025976 961 944
897 878 869 864 863 862 857 855 846 839 833 814 798 786 782762 742 709 690
641 607569
0
200
400
600
800
1000
1200
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Destinations Eliminated (9)Destinations Eliminated (9)
High cost of acquisition
Excess supply of hotel rooms
Safety issues
Goa
Index Rating - 1042
High Cost of Acquisition
Highly polluted due toindustries in proximity
Excess supply of hotel rooms
Agra
Index Rating - 961
Nilgiri belt is spread overlarger area. Hence, we have
taken Waynad as a preferredlocation
Nilgiri Belt
Index Rating - 878
Kanha and Kabini are morevirgin & pristine compared toRanthambhore. Hence, notshortlisted.
Excess supply of hotel rooms
Ranthambhore
Index Rating - 863
Exess supply of hotel rooms
Lacks virginity & pristine
Mysore
Index Rating - 862
Political Issues affectingtourism
Safety Issues
Darjeeling
Index Rating - 762
Proximity to Wildlifedestination Kanha which is
already shortlisted
Pench/Sillari&Tadoba
Index Rating - 690& 607 respectively
Seasonality
Poor weather conditions
Andaman &Nicobar
Index Rating - 569
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Destinations Shortlisted (18)Destinations Shortlisted (18)
Kasauli, (742)
Auli, (846)
Chittorgrah,(814)
Lakshadweep, (589)
Pondicherry, (855)
Araku, (857)
Khajuraho, (869)
Kanha ,(709)
Puri / Konark, (944)
Wayanad, (839)
Kabini, (897)
Hampi, (786)
Karwar, (782)
Rishikesh, (976)Leh, (833)
Index Rating
Diu
Chickmagalur, (864)
Udaipur (1025)
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Destinations Shortlisted (18)Destinations Shortlisted (18)
Out of 27 destinations targeted, we have shortlisted 18 destinations by giving suitable ratings basedon certain parameters like connectivity, no. of tourist arrivals, government
support, seasonality, competition, global appeal, regulatory environment, etc.
Selected
Proposed
Source: D'Essence Research
1025976 944
897 869 864 857 855 846 839 833 814 798 786 782 742 709641
0
200
400
600
800
1000
1200
Index Rating based on certain parameters
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Destinations Shortlisted (16)Destinations Shortlisted (16)
Beach Wildlife Heritage Mountain
Nature Spa/Wellness Adventure
Pondicherry Karwar Lakshadweep Diu
Kanha
Kabini
Udaipur Chittorgarh
Puri/Konark Hampi Khajuraho
Leh Kasauli Araku Chickmagalur
Wayanad Pondicherry
Pondicherry Rishikesh
Auli
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Location Domestic
overnight
Foreign
overnight
Total
Rishikesh
2005 7886593 19160 7905753
2006 8829830 22473 8852302
2010e 1,38,74,070 42,530 139166002015e 24407221 94,407 24501628
Puri-Konark
2207667 27389 2235056
2006 24,80314 31188 2511502
2010e 3951836 52435 4004272
2015e 7073988 100385 7174373
Khajuraho
2005 145987 67211 213198
2006 178673 86722 265396
2010e 400907 240378 641285
2015e 1100965 859701 1960666
Location Domestic
overnight
Foreign
overnight
Total
Pondicherry
2005 483441 35519 518960
2006 521923 43756 565679
2010e 709119 100722 809891
2015e 1039854 285901 1325754
Daman & Diu
2005 394914 6164 401078
2006 411364 5832 417197
Hampi
2005 118547 13085 131632
2006 160038 19628 179666
2010e 531569 99364 630933
2015e 1039298 267893 1307191
Lakshadweep
2005 6908 941 7849
2006 22941 2142 25083
Tourist arrival at some of the destinationsTourist arrival at some of the destinations
Source: ORG Marg survey for Tourism Ministry of India
Figure shows that tourist arrivals are increasing year on year
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END OF THE DOCUMENTEND OF THE DOCUMENT