Desmania Company Profile

profile 2015

www.desmania.com

aboutusawardsClientsresearch & methodologyproduct designpackaging designbrandingretailautostudioprotostudiodesign competitionsdesign programs

since 1993

“ design to deliver delight. ”WE

“ process starts by understanding the problem and helping to set the strategy. ”

OUR

“ provide path breaking and customized solutions in design and innovation”

WE

DESIGN & INNOVATION

BRANDINTERFACE

DESIGN

ENGINEERING& CAD

DESIGNRESEARCH &STRATEGY

AUTOSTUDIO

PROTOSTUDIO

desmania is a pvt. ltd.

company, with over 21 years

of eventful existence. It has

evolved into a

multidisciplinary design

house with an expertise in

product, packaging, retail and

automotive design.

desmania has full service

offices in delhi & mumbai,

along with an in-house proto

factory in imt manesar,

gurgaon.

product design is ingrained in desmania’s dna. it has over 500 products launched in the market since its inception. our

partnership with the clients like whirlpool, eureka forbes, orient electric, livpure have produced winning products. experience across the industry segments has helped us in

gaining a spectacular exposure to the best practices.

CASE STUDIES

Desmania partnered with Voltas to reposition the brand standing as a new age high-tech brand which challenges the status quo with beautifully designed products and thoughtful features

Smart Investment 80/20 PrincipleThree distinguished products were derived out by changing just one component which contributes to 90% of product aesthetics !In India where design preferences changes from place to place, culture to culture this design provides huge possibility for serving to niche markets with minimum investment

360° suctionThis unique floating front panel design provides suction from all four sides. Due to better and effective suction the cooling efficiency of the product has increased substantially giving the product 5 star rating

Excellent Performance

Think Smart Controls on finger tipsIts Smart Inverter Technology saves up to 63% power, its Smart Remote turns your mobile into your AC remote, while its Smart Sense Technology senses the outside temperature and recommends the best mode to run your AC.

Invisible controls The floating panel is integrated with smart LED controls that reflect through the plastic when switched on

Smart Controls

ROI

TV Commercials

Voltas sold 75000 units within first 6 months of product launch

CASE STUDY: Livpure Touch

Livpure Touch

Desmania engaged with Livpure to establish the brand with new products in water filtration. Desmania believes that “Design that is distinct and meets user requirement has high retention value and it becomes the image driver for the brand.” Livpure TOUCH was based on this design strategy

Target: The RO was targeted at the premium market in India.

We started with a brainstorming to create a product that does not look like a water purifier. The idea was to create a blend of an appliance and a gadget, while retaining the DNA of water through colors. So we replaced the tap with an electronic actuated nozzle and placed the tank behind. Just this jugglery transformed the look into a disruptive one.

Brand thought

Ideation and concept generation

The strategy was to create a big impact with conscious disruption in look and feel, while incorporating the trends. Thereafter the approach was to do rapid product development and populate the range with atleast 5-6 products, before the competition wakes up to the challenge created by the first product.

Product Engineering

ROI

Livpure became an instant hit as a brand, with demand soaring over the supply. This helped the brand to make inroads into the formidable walls of the already well established brands in the domain. The brand hit a critical mass of 5000 nos. within the first 3 months of its launch!

CASE STUDY: Kaye Validator

Kaye Validator

Old Product

BUSINESS GOALS:Innovatively designed Kaye Validator was made to look premium, sleek and stylish. Portability and ergonomics are two key mandatory requirements in the new design. The new design although should retain the brand identity but it must be completely different from the current design.

Target User: Lab technicians

Concepts Presented

Selected Direction

New Industrial Design

Design Engineering

Final Product

Design Fidelity

Engineering Details Designed and engineered Completely new Docking System

New compact Hinges Engineered to match ID

Load bearing metal structures To support Internal ComponentsEngineered to match ID

Internal structural detailsEngineered for minimum shrinkages

Undercuts in ID areHandled in Engineering

Engineering Details

Read about the product in below link

http://www.amphenol-sensors.com/en/products/validation-and-environmental-monitoring/validation-instruments/3233-advanced-validation-system-kaye-validator-avs

Global Launch!

OTHER SERVICES

packaging design

Branding

Retail

desmania’s autostudio is one of

its kind. it has styling and

modelling (prototyping) facilities

integrated into a state of the art

studio. its clay modelling facility

is unique and has a 4mx8m plate

with CMM arms. expertise

includes CNC milling, fabrication

& painting. our partners from

Europe support us in design

conceptualisation, classA and

clay modelling.

autostudio

prototyping facilities at

desmania include RPT, 3D

Printing, RPT, CNC milling,

etc. appearance models

(mock-ups) can be made

for any product, in any

size. mock-ups made at

desmania protostudio are

also used for the design

validation in FGDs.

protostudio

THANK YOU

Brand names, logos and the designs are the copyright of the respective organisations

Design Process is a copyright of Desmania