Designing Experiences in the Nonprofit World: Philly Net Tuesday

Designing Experiences for the Nonprofit WorldPHILLIP LE Experience DesignerP

DESIGNING EXPERIENCES FOR THE NONPROFIT WORLD PHILLIP LE EXPERIENCE DESIGNER 2

Agenda

What Does It Mean to “Design an Experience”?

1 My Journey into Experience Design

2Why Should Nonprofits Design Experiences?

3 4 How Does One Begin Designing an Experience?

1What Does It Mean to “Design an Experience”

DESIGNING EXPERIENCES FOR THE NONPROFIT WORLD PHILLIP LE EXPERIENCE DESIGNER 4

Designing experiences is to create a relationship between you and your constituents.

DESIGNING EXPERIENCES FOR THE NONPROFIT WORLD PHILLIP LE EXPERIENCE DESIGNER 5

Designing for experiences forces collaboration and workflow to generate ideas and then execute them.

DESIGNING EXPERIENCES FOR THE NONPROFIT WORLD PHILLIP LE EXPERIENCE DESIGNER 6

Designing Empathically

“Many organizations do know their customer experience is lousy, however. They just don’t

know how to go about fixing it.”

Andy Polaine, “Designing for Services Beyond the Screen”

DESIGNING EXPERIENCES FOR THE NONPROFIT WORLD PHILLIP LE EXPERIENCE DESIGNER 7

USE

USABILITY

DELIGHT

Designing Empathically

“Many organizations do know their customer experience is lousy, however. They just don’t

know how to go about fixing it.”

Andy Polaine, “Designing for Services Beyond the Screen”

My Journey into Experience Design2

DESIGNING EXPERIENCES FOR THE NONPROFIT WORLD PHILLIP LE EXPERIENCE DESIGNER

–Unnamed Executive

“Don’t ask Phil about decisions. He’s here to make our work

look pretty.”

9

DESIGNING EXPERIENCES FOR THE NONPROFIT WORLD PHILLIP LE EXPERIENCE DESIGNER 10

SBYFPROJECT

Images by SBYF Project / CC BY 2.0

DESIGNING EXPERIENCES FOR THE NONPROFIT WORLD PHILLIP LE EXPERIENCE DESIGNER 11

Photograph by Alzheimer’s Association / CC BY 2.0

DESIGNING EXPERIENCES FOR THE NONPROFIT WORLD PHILLIP LE EXPERIENCE DESIGNER 12

Photograph by PhillyCHI / CC BY 2.0

DESIGNING EXPERIENCES FOR THE NONPROFIT WORLD PHILLIP LE EXPERIENCE DESIGNER 13

Image by Think Brownstone / CC BY 2.0

Why Should Nonprofits Design Experiences?“Silo Trio in B&W” by Anne Marie Peterson / CC BY 2.03

DESIGNING EXPERIENCES FOR THE NONPROFIT WORLD PHILLIP LE EXPERIENCE DESIGNER 15

DESIRABILITY

FEASABILITY VIABILITY

“The solutions that emerge at the end of the design process should hit

the overlap of these three lenses; they need to be Desirable,

Feasible, and Visible.”

–IDEO.org, Human Centered Design

Designing as a Nonprofit

DESIGNING EXPERIENCES FOR THE NONPROFIT WORLD PHILLIP LE EXPERIENCE DESIGNER 16

• Establishing meaningful relationships with your constituents.

By developing experience design literacy you can begin:

• Bringing your constituents into problem solving the process.

• Providing clear process and iterative solutions to suit your constituents’ and your organization’s needs.

• Allowing you the flexibility towards designing products, services, spaces, fundraising and/or systems.

• Fostering social innovation.

• Breaking down silos.

• Replacing a culture of fear with a culture willing to take meaningful risks.

• Solves a constituent or organizational need.

• Provides you with a level of knowledge allowing you to have meaningful conversations with your consultants.

DESIGNING EXPERIENCES FOR THE NONPROFIT WORLD PHILLIP LE EXPERIENCE DESIGNER 17

“It's time to re-think charity. It's time to give charity the big-league freedoms we really give to business. The fight

for these freedoms must be our new cause, because without them, all of our causes are ultimately lost.”

Dan Pallotta, TED “The Way We Think About Charity Is Dead Wrong”

Photograph by TED / CC BY 2.0

DESIGNING EXPERIENCES FOR THE NONPROFIT WORLD PHILLIP LE EXPERIENCE DESIGNER 18

Shaun Modi, “Inside the Design of the Boosted Boards iOS App”

“And although we act as design consultants, we behave much like full-time members of the team.”

Photograph by Think Brownstone / CC BY 2.0

DESIGNING EXPERIENCES FOR THE NONPROFIT WORLD PHILLIP LE EXPERIENCE DESIGNER 19

“Each design is a proposed business solution — a hypothesis. Your goal is to validate the proposed solution as efficiently as possible by using customer feedback.”

Jeff Gothelf, “Lean UX: Applying Lean Principles to Improve User Experience”

“Brainstorming” by Larry Vincent / CC BY 2.0

How Does One Begin Designing an Experience?4

DESIGNING EXPERIENCES FOR THE NONPROFIT WORLD PHILLIP LE EXPERIENCE DESIGNER 21

DiscoveryAsking “Why?”

IdeationMaking the “How?”

IterationAdapting on the Pivot Points

ProduceDeploy Minimum Viable Product

DESIGNING EXPERIENCES FOR THE NONPROFIT WORLD PHILLIP LE EXPERIENCE DESIGNER 22

DiscoveryAsking “Why?”

IdeationMaking the “How?”

DESIGNING EXPERIENCES FOR THE NONPROFIT WORLD PHILLIP LE EXPERIENCE DESIGNER 23

Human-focused. Collaborative. Optimistic. Experimental.

Experience Design is:

DISCOVERY

DESIGNING EXPERIENCES FOR THE NONPROFIT WORLD PHILLIP LE EXPERIENCE DESIGNER 24

Design Challenge What design challenge are you trying to solve?

“Colorful Wooden Blocks Children's Museum” by Steven Depolo / CC BY 2.0

DISCOVERY

DESIGNING EXPERIENCES FOR THE NONPROFIT WORLD PHILLIP LE EXPERIENCE DESIGNER 25

Write down any assumptions.

And then test them.

“Insight Statements” by IDEO.org / CC BY 2.0

DISCOVERY

DESIGNING EXPERIENCES FOR THE NONPROFIT WORLD PHILLIP LE EXPERIENCE DESIGNER

Write down any assumptions.

DISCOVERY

And then test them.

26

“Insight Statements” by IDEO.org / CC BY 2.0

DESIGNING EXPERIENCES FOR THE NONPROFIT WORLD PHILLIP LE EXPERIENCE DESIGNER 27

DISCOVERY

“How might we…”

Picture by Shaun Modi, / CC BY 2.0

DESIGNING EXPERIENCES FOR THE NONPROFIT WORLD PHILLIP LE EXPERIENCE DESIGNER 28

Guerrilla Research

DISCOVERY

DESIGNING EXPERIENCES FOR THE NONPROFIT WORLD PHILLIP LE EXPERIENCE DESIGNER 29

Guerrilla Research

Debrief Research with Team Record ideas pollinating between team members.

DISCOVERY

DESIGNING EXPERIENCES FOR THE NONPROFIT WORLD PHILLIP LE EXPERIENCE DESIGNER 30

Debrief Research with Team Record ideas pollinating between team members.

IDEATION

DESIGNING EXPERIENCES FOR THE NONPROFIT WORLD PHILLIP LE EXPERIENCE DESIGNER 31

There is No Wrong Answer.

IDEATION

DESIGNING EXPERIENCES FOR THE NONPROFIT WORLD PHILLIP LE EXPERIENCE DESIGNER 32

There is No Wrong Answer.Brainstorm by jotting down ideas without judgement.

Organize sticky notes into categories/themes.

Mix and match notes to see if you come up with anything.

Title overall categories.

IDEATION

DESIGNING EXPERIENCES FOR THE NONPROFIT WORLD PHILLIP LE EXPERIENCE DESIGNER 33

Bubble Up.

IDEATION

“Bubble Shot” by Rhett Maxwell / CC BY 2.0

DESIGNING EXPERIENCES FOR THE NONPROFIT WORLD PHILLIP LE EXPERIENCE DESIGNER 34

IDEATION

1. Defer judgment.

2. Encourage wild ideas.

3. Build on the ideas of others.

4. Stay focused.

5. One conversation at a time.

6. Be visual.

7. Go for quantity.

Bubble Up.

“Bubble Shot” by Rhett Maxwell / CC BY 2.0

DESIGNING EXPERIENCES FOR THE NONPROFIT WORLD PHILLIP LE EXPERIENCE DESIGNER 35

“Democritus was a true scientist. He had a passionate desire to discover the cosmos around us while having fun.

He once said, “A life without parties would be like an endless road without an inn.””

Neil deGrasse Tyson

“Merry-go-round on a ferris wheel” by Francesco Minciotti / CC BY 2.0

DESIGNING EXPERIENCES FOR THE NONPROFIT WORLD PHILLIP LE EXPERIENCE DESIGNER 36

Sources & Citations

• "7 Tips on Better Brainstorming." OpenIDEO -. 23 Feb. 2011. Web. 7 July 2015. <https://openideo.com/blog/

seven-tips-on-better-brainstorming>.

• Berger, Warren. "The Secret Phrase Top Innovators Use." Harvard Business Review. 17 Sept. 2012. Web. 7

July 2015. <https://hbr.org/2012/09/the-secret-phrase-top-innovato/>.

• Gothelf, Jeff, and Josh Seiden. Lean UX: Applying Lean Principles to Improve User Experience. Print.

• Human Centered Design: Toolkit. 2nd ed. S.l.: IDEO, 2011. Print.

• Modi, Shuan. "Inside the Design of the Boosted Boards IOS App."Medium. 2 July 2015. Web. 30 June 2015.

< https://medium.com/tm-design-stories/inside-the-design-of-the-boosted-boards-ios-app-6c37acbf860a>.

• Polaine, Andy. "Designing for Services Beyond The Screen." A List Apart The Full. 25 June 2013. Web. 7 July

2015. <http://alistapart.com/article/designing-for-services-beyond-the-screen>.

DESIGNING EXPERIENCES FOR THE NONPROFIT WORLD PHILLIP LE EXPERIENCE DESIGNER 37

Questions?

PHILLIP LE Experience Designer [email protected]

Thank You.L