Design Thinking in Business: an introduction to imagineering and an illustration of the concept Mario Ramírez Reyes (NHTV, Internationaal hoger onderwijs Breda)
Design Thinking in Business: an introduction to imagineering and an illustration of the conceptMario Ramírez Reyes (NHTV, Internationaal hoger onderwijs Breda)
Industry enhanced capabilities of material production more types/quantities of products utility
Art search for aesthetic beauty masterpieces appearance
Design in practice:Commerce * Business design * New product development * Packaging design * Product design * Service design
Applications * Experience design * Game design * Interaction design[15] * Software design * Software development * Software engineering * System design * User experience design * User interface design * Web accessibility * Web design
Communications * Book design * Communication design * Content design * Exhibition design * Graphic design * Information design * Instructional design * Motion graphic design * News design * Production design * Sound design * Theatrical design * Typeface design * Typography * Visual communication
Scientific and mathematical * Combinatorial design[16] * Design of experiments
Physical * Architectural design * Architectural engineering * Automotive design * Cellular manufacturing * Ceramic and glass design * Design engineer * Environmental design * Fashion design * Floral design * Furniture design * Garden design * Geometric design * Industrial design * Interior design/redesign * Landscape architecture * Mechanical engineering * Sustainable design * Urban design
Source: Wikipedia
Designing is… “planning: as objectively as possible of everything that goes to make up the surrounding and atmosphere in which men live today.”
Bruno Munari
Designing is… “to conceive and plan out in the mind; to devise for a specific function or end”. Dym, C.L. & Little, P.
(Engineering Design)
Designing in a business context is searching for a holistic and integrative attitude to problem solving.
Designing for business is planning organizations that can transform with their context
FORMAL COHESION