CULTURAL ANTHROPOLOGY AND IMAGINEERING The use of anthropological skills and methods in defining values Kees van den Meiracker CA NHTV Breda The Netherlands [email protected]
Dec 05, 2014
CULTURAL
ANTHROPOLOGY
AND
IMAGINEERING
The use of anthropological skills and
methods in defining values
Kees van den Meiracker CA
NHTV Breda
The Netherlands
PROGRAM
• LECTURE
• October 6th 2010 Master of Imagineering 14.00-17.00
• 15.15 brake
• 4 WORKSHOPS 14.00, 14.30, 15.00, 15.30, 16.00, 16.30
• Introduction
• Bingo
• Gullifer
• Mc Donalds
• Alphabet
The Anthropological Approach
• As a Field of Knowledge
Not only the remote corners of the world, but the human experience in different times and places, the accumulated wisdom of humankind
Origin of species
The Anthropological Approach
• Theory, interpretation, and Science
Each realm of natural science faces mysteries of its own and works by guesswork and approximation as well as by precise experiment
FIELDWORK
• The sources of data for
most anthropologists
comes from fieldwork,
intimate participation
in a community and
observation of modes
of behavior and the
organization of social
life.
Limitations of fieldwork
Anthropology has
been a discipline good
at seeing local trees,
but often inadequate in
seeing the forests that
lie beyond.
VISUAL ANTHROPOLOGY
• Orientation and Report
• Photography and observation• the critical eye of the camera is an essential tool in gathering accurate visual
information, because we moderns are often poor observers. Its sharp focus might help us
see more and. greater accuracy.
• We see what we want to see. Generally the fragmentation of modern life makes it
difficult to respond to the whole view.
• People with limited technology necessarily have to live in harmony
• Modern life makes it difficult to accomplish a holistic view and understanding the
camera is a mirror with a memory, Leonarda da Vinci describes already the principles.
• It is a optical process not an art process
• The non-verbal language of photorealism is a language that is most understand
intercultural and cross culturally.
Imagineering and Science
• Nothing is easy and there is not one
solution. I wish you all a lot of success by
finding the best answers. I hope that you
find some, by using anthropological tools.
To discover values, meanings, magic, DNA
etc.
• Don’t make things more complicated than
they need to be (William of Ockham 1285-
1349)