Design thinking for Entrepreneurs and small businesses

Presented by:

BHAVESH BHANSALI

1313

What is

ANALYTICAL CREATIVITY PROBLEM SOLVING

Phases of Design Thinking

UNDERSTAND

DEFINE

IDEATE

PROTOTYPE

TEST

Role of Research in Design Thinking

Don’t Assume: Ask!

Roles Of Research

THE EQUALIZER

THE ARCHEOLOGIST

THE INTERPRETER

THE DEVIL’S ADVOCATE

Designing a Business StrategyGet Down to Business

Firstly,

Designing tools

Circles of influences

Yourself and your own network

Context map

The world outside your business

and its influences

Designing Live Customer Experiences

Your Bricks-and-Mortar Location

Create an empathy map

Mapping the Customer Experience

Create an empathy map

Mapping the Customer Experience

Designing Marketing

Designing a Marketing plan

The Business Case

Strategic Overview

Marketing Objectives

Communications Objectives

Target Audiences

Marketing Strategies

Tactical Plan

Measurement