Design Sprint Roadmap 0.0 - PREPARATION: Visual Checklists for Simpler, Faster, and Cheaper Product Innovation Testing (PIT) Cycles

Challenge/JobToGetDone(JTGD):................................................... Pain/Delight(-/+):….....

DesignSprint(DS)LoopRapidlySolveBigProblemsandTestNewIdeas

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

DESIGNSPRINT(DS)LOOP

Understand

Diverge

DecidePrototype

Validate

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UnderstandProblem

DivergeSolu=on

DecideHypotheses

PrototypePrototype

ValidateValida=on

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UnderstandProblem

DivergeSolu=on

DecideHypotheses

PrototypePrototype

ValidateValida=on

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5

Build

Measure

Learn


OrganicDesignSprint(DS)MapRapidlySolveBigProblemsandTestNewIdeas


1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(Agenda)-Deliverables






Problem

SoluSon

Hypotheses

Prototype

ValidaSon






Problem(Pain)

SoluSon(Ideas)

Hypotheses(Sketches)

Prototype(Scene)

ValidaSon(Tes=ng)

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)


Challenge/JobToGetDone(JTGD):...................................................WHENTime

OPSEMap


DesignSprint(DS)MapRapidlySolveBigProblemsandTestNewIdeas


Problem(Pain)

SoluSon(Ideas)

Hypotheses(Sketches)

Prototype(Scene)

ValidaSon(Tes=ng)

OVERVIEWOF5-DAYDESIGNSPRINT


WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

ProblemSoluSon

HypothesesPrototype

ValidaSon



OPSEMap(6Q-Cards)





WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

ProblemSolu=on

HypothesesPrototype

Valida=on


SYSTEM:DesignSprintRoadmap(5Days)-Deliverables




q  TARGETEDCUSTOMER:MostImportantCustomer(MIC):

q  TARGETEDPROBLEM:MostCri=calJobToGetDone(-/+)

q  Experts:

ProductUserTesSng(PUT)Map


WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

ProblemSolu=on

HypothesesPrototype

Valida=on


SYSTEM:DesignSprintRoadmap(5Days)-Deliverables




q  TARGETEDCUSTOMER:MostImportantCustomer(MIC):

q  TARGETEDPROBLEM:MostCri=calJobToGetDone(-/+)

q  Experts:

q  CustomerJourney(Habit)Map:q  CustomerScenario(JTGD;Trade-off):q  WinningStrategy(HMW):

ProductUserTesSng(PUT)Map


WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

ProblemSoluSon

HypothesesPrototype

ValidaSon



OPSEMap(6Q-Cards)




Monday Tuesday Wed/day Thursday Friday


WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

ProblemSoluSon

HypothesesPrototype

ValidaSon



10am-5pm

10am-5pm

10am-5pm

10am-5pm

9am-5pm

•  Office•  Env.:Risks/Opp.

*3Compe-=tors:Trade-offs

*Store:$100Gi^Vouchers

*Office *Make-shi^Lab:2Rooms

*Problem;Vision/Goal

*SelecSonCriteria

*CustomerStoryMap

*RealisScPrototype

*Problem-SoluSonFit

MostImportantCustomer;Experts

Screened/RecruitedCustomers:(Craigslist)

InternalCustomer/Cri=c;Decider

InternalCustomer/Cri=c;Decider

5ExternalCustomers;Observers/Interviewer

*CustomerJourney(Habit)Map*HMW…

*LightningDemos*Solu=onSketches

*StrongestSolu=on*3x5Story-board/Grid

*Prototype*InterviewScript/RolePlaying

*Prototype*CustomerGrid*JTGD

*Team:<8;Premortem

*Generateideas

*S=ckyDecision

*Build*RunTrials

*Measure*Learn/Val


OPSEMap(6Q-Cards)




PREPARATIONRapidlySolveBigProblemsandTestNewIdeas

DESIGNSPRINT(DS)MAP


WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

ProblemSoluSon

HypothesesPrototype

ValidaSon




PreparaSonChecklist




q  Targeted(External)Customers:INITIALRECRUITMENT/SOLICITATION

q  TargetedProblem(Pain;Trade-off)q  DesignSprint(DS)Ques=on

q  BigChallenge/Constraint/Risk/Problem

q  Long-termGoal(Vision):q  WhatHasToBeTrue…?(WHTBT)

q  Place(Room/s)forDesignSprint:q  InterviewPlaceq  ExternalExperts(Influencers):

q  Schedule(Program)forDesignSprint:Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

q  DesignSprintTeam(Members/Roles):q  Challenge/JobToGetDone(JTGD):q  Supplies:

q  Realis=cPrototypeq  WinningStrategy

ProblemSoluSon

HypothesesPrototype

ValidaSon




PreparaSonChecklist




q  MarkeSngExpert:knowsaboutmarketdesirability:preparesmarkeUng/branding/PRmessages

q  CustomerExpert:regularlytalks,one-on-one,withcustomers

q  Decider:makes(criUcal)decisionsq  FinanceExpert:explainsfinancial

viability:revenue(streams)andcost(structure)


WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

q  Facilitator:managesUme,conversaUons,andoverallprocess

q  Tech/LogisScExpert:understandstechnicalfeasibility:whatproducts/servicescanbebuiltand/ordelivered

q  DesignExpert:designsproduct/service

ProblemSoluSon

HypothesesPrototype

ValidaSon




DesignSprintTeamChecklist





WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

q  Whiteboard(2No.);RollingWhiteboardq  IdeaPaint;Markers;Pensq  Paper;SSckyNotes;DotSSckers;

MaskingTapeq  (Time)Timer;HealthySnacks

ProblemSoluSon

HypothesesPrototype

ValidaSon




SuppliesChecklist




q  TowhatexisSng/potenSalcustomersdoyouwanttotalk?

q  WhatspecificcriteriawouldidenSfypotenSaltargetedcustomers?

q  Whatscreening(JTGD)quesSonswouldvalidateselecSons?

q  Whoarenon-customers?q  WhatspecificcriteriawouldidenSfy

potenSalnon-customers(refusers)?q  Whatscreening(JTGD)quesSons

wouldvalidatenon-customers?


WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

ProblemSoluSon

HypothesesPrototype

ValidaSon




CustomerRecruitmentChecklist





WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

PRODUCTION(PROTOTYPING)TEAMq  Makers(>=2);SScher(1)q  Writer(1)q  AssetCollector(>=1)q  Interviewer(1)

CATEGORIESOFREALISTICPROTOTYPESq  Screendocument:app;so^wareq  Paperdocument:brochure;reportq  Physicalspace:office;lobby;storeq  Artefact:product;machineryq  Service:customersupport;medical

ProblemSoluSon

HypothesesPrototype

ValidaSon




PrototypingChecklist





WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

ProblemSoluSon

HypothesesPrototype

ValidaSon




InterviewingChecklist


q  InterviewPlace/Room

q  Observa=onPlace/Room

q  ScheduledTime(s)

q  FriendlyWelcomeq  Context(JTGD)QuesSonsq  IntroducSontoPrototypesq  DetailedTasks(JTGD)&Probingq  QuickProductDebriefing



APPENDIX

MoreChecklistsforPREPARATION


WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

ProblemSoluSon

HypothesesPrototype

ValidaSon




JTGDInterviewChecklist


USEROFREALISTICPROTOTYPES(first:smalltalkwithprospect/customeraboutweather,interests,work,etc.)q  (Wouldyoubewillingtolookatsome

prototypes?)

q  Whydoyoudothejob(task)?q  Whydidyouchoosespecifictools?q  Doyoupayforthetoolsorusage?q  Why(not)?

q  Wheredoyoudothejob(task)?q  Whatdoyoudoinyourspare=me?q  Ifyoucameacrossthisproduct/

prototypein[place],howwouldyoudecideyouwantedtobuy/useit?

q  Whendidyoufirststartdoingthejob(task)?

q  Whendoyoudothejob(task)?

q  Whatkindofwork(job)doyoudo?q  Whattoolsdoyouusetohelpyou?q  Whatdoyoulikeaboutthetools?q  Whatdoyoudislikeaboutthetools?

q  Howdidyoufirstgetinforma=onaboutproduct/tool:online;offline?

q  HowdoyoudoachieveyourmostimportantgoalsandobjecSves?




WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

ProblemSoluSon

HypothesesPrototype

ValidaSon




ProbingQuesSonsChecklist


q  Whatdoyouthinkofthat…?q  Whatdoyouexpectthattodo?q  Whatareyoulookingfor?q  Whatdoyouwanttodonext?q  What’sgoingoninyourmind,now?




WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

ProblemSoluSon

HypothesesPrototype

ValidaSon




ProductDebriefingChecklist


q  Howwouldyoucomparedifferentproducts:Delightvs.Pain?

q  Whichpartsoftheproductswouldyoucombinetocreatethe“ideal”orperfectproduct?

q  HowdoestheproductcomparewithexisSngtools(thatyouuse)?

q  Whatdidyoulikeaboutproduct?q  Whatdidn’tyoulikeaboutproduct?q  What3thingstomagicallyimprove?




WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

ProblemSoluSon

HypothesesPrototype

ValidaSon




DesignSprintToolsChecklist


q  Challenge(Wickedvs.Tame)q  SprintQuesSons(Customer-focused)q  SprintDecision(5Steps.:-Art

Museum(AlternaUves);HeatMap;SpeedCriUque;StrawPoll;Supervote

q  StartAtTheEnd(SATE):Visionq  Long-TermGoal(LTG):Enterpriseq  CustomerSuccess(SelecSon)Criteria

q  DesignSprintRoadmap:Understand-

Diverge-Decide-Prototype-Validate

q  Ocean7-Team;5-DayCalendarBlockingq  AskTheExpert;HowMightWe(HMW)q  Premortem:HowMightWe…Fail?q  WorkTogetherAlone;HeatMapVoSngq  DivideorSwarm(CustomerStoryMap)

q  CrazyProductSketching/Prototypingq  Remix&Improve;Note-and-Voteq  LightningDemos(ValueEngineMap)

q  CustomerJobToGetDone;Trade-offq  CustomerJourney(Story/Sales)Mapq  CustomerStoryboardGrid:3Actsq  RapidorSpeedUserTesSng:5No.q  ExpertInterview;InterviewScript




WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

ProblemSoluSon

HypothesesPrototype

ValidaSon




DesignSprintToolsChecklist


q  Challenge(Wickedvs.Tame)q  SprintQuesSons(Customer-focused)q  SprintDecision(5Steps.:-Art

Museum(AlternaUves);HeatMap;SpeedCriUque;StrawPoll;Supervote

q  StartAtTheEnd(SATE):Visionq  Long-TermGoal(LTG):Enterpriseq  CustomerSuccess(SelecSon)Criteria

q  DesignSprintRoadmap:Understand-

Diverge-Decide-Prototype-Validate

q  Ocean7-Team;5-DayCalendarBlockingq  AskTheExpert;HowMightWe(HMW)q  Premortem:HowMightWe…Fail?q  WorkTogetherAlone;HeatMapVoSngq  DivideorSwarm(CustomerStoryMap)

q  CrazyProductSketching/Prototypingq  Remix&Improve;Note-and-Voteq  LightningDemos(ValueEngineMap)

q  CustomerJobToGetDone;Trade-offq  CustomerJourney(Story/Sales)Mapq  CustomerStoryboardGrid:3Actsq  RapidorSpeedUserTesSng:5No.q  ExpertInterview;InterviewScript

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