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7/30/2019 design presentations 400 Bad Request 400 Bad Request nginx/1.2.9

1/23

Week 5

Effective Presentations

BSBITU302A & BSBCMM401A

Make a Presentation/

Create an Electronic Presentation


2/23

2008 2

Lesson Description

Presentations - SundayShow students an effective presentation plan.

Students are to work on slides. A draft presentation is due this week.

Documents Monday

1 Put a drawn document into MS Word

2 Design a logo for your presentation

3 Add logo to presentations slide and footer

Communications Tuesday

Some groups will present draft presentation and I will critically assess.

Thinking Wednesday

1 Lecture: how to do a Self reflection

2 Some groups will present draft presentation

3 Students will critically assess others work and self reflection


3/23

2008 3

Lesson Description

Presentation planningA get the attention of the audience

title

WIFM

Communicate the benefits nowHook

Do and Donts

I build their interest

D- build their desire

A action


4/23

2008 4

AIDA

AttentionInterest

Desire

Action


5/23

2008 5

Attention

A get the attention of the audiencetitle

WIFM

Communicate the benefits now

HookDo and Donts


6/23

Attention

Slides

1 topic name and logo

2 your names

3 hook4 benefits

5 what you will talk

about - contents

Talking

Introduce the topic and

your names and your

presenterOpening hook

WIFM

Benefits to the audiencePresentation outline

6


7/23

2008 7

Attention

A good key message might be:Since you are all marketing managers, I'm convinced that by the

end of this morning's talk you'll be absolutely determined to

use our new marketing software that allows you to gain access

to research reports in a flash. In fact I'm sure you'll be so

impressed you'll want a copy in the next 30 minutes.


8/23

2008 8

Attention

Since you are all marketing managers, I'm convinced that by the end of thismorning's talk you'll be absolutely determined to use our new marketing

software that allows you to gain access to research reports in a flash. In fact

I'm sure you'll be so impressed you'll want a copy in the next 30 minutes.

This message says:

WHO it is for - marketing managersWHAT they will do - use the new software

WHY they will do it - to gain access to research

WHEN they will do it - in the next 30 minutes


9/23

2008 9

Attention

Since you are all marketing managers, I'm convinced that by the end of thismorning's talk you'll be absolutely determined to use our new marketing

software that allows you to gain access to research reports in a flash. In fact

I'm sure you'll be so impressed you'll want a copy in the next 30 minutes.

You can say it in 18 seconds!

The remainder of your talk would just be the detail - but your message

will have hit home without it.


10/23

Interest

Slides

Problem

Solution

Evidence

Talking

This is the body of your

presentation

Identify the problemyour audience

has...then give them a

solution.

Link this with your

opening statements

10


11/23

Interest

Slides

Problem

Solution

Evidence

Talking

Develop your solution

Explain EXACTLY why

this is the solution

Give me evidence!!

11


12/23

Interest

Slides

Problem

Solution

Evidence

Talking

Give me evidence

Develop this in a linear

and logical fashion

Use the rule of threes

12


13/23

Interest

Having provided your audience with your key message

they will inevitably be asking themselves:

'Why should I do that?' or 'Why should I think that?' or'Why should that be the case?'

13


14/23

Interest

The next step is showing HOW your message can be

acted upon

14
http://www.whyhowproveit.co.uk/how.htmhttp://www.whyhowproveit.co.uk/how.htm


15/23

Interest

Prove

You can prove your key message in several ways, but the

main evidence will come from:

Personal examplesCase studies

Statistics

15


16/23

Desire

Slides

Use imagery to create

emotions

Talking

Add some emotion to

create desire for

interest/ change.

Remind audience of the

benefits of successon them as a person,

their business, their

family and their

country 16


17/23

Desire

Slides


emotions

Talking

Talk about the future

prosperity in difficult

times

17


18/23

Desire

Slides


emotions

Talking

Use plain talking

Present your solution as

if there is no othersolution possible

Use the WIFM principle

to build desireMotivate by fear

Pull your audience

together18


19/23

Desire

Slides


emotions

Talking

Talk about the future

prosperity in difficult

times

19


20/23

Action

Slides and talking

Re-state the problem

Re-state the solution

End with an example

End with a call to action

20


21/23

2008 21

Conclusion

Do do these things:understand what your audience wants

create a story a logical progression of what you

want to say

create suspensecreate word pictures with animations

end the presentation with impact


22/23

2008 22

Do not do these things:use a joke at the beginning

write too much on a slide

speak in long sentences


23/23

2008 23

Conclusion

Use the AIDA format

Build excitement

Use the problem-solution-evidence to build a logical

framework for your talk

End with a call for action